The Senior Product Marketing Manager will develop go-to-market strategies, create sales enablement content, and manage marketing materials for the data and AI platform. Responsibilities include collaborating with sales teams, conducting market research, and producing technical content for diverse audiences.
We are seeking an experienced Product Marketing Manager to drive marketing strategy and
content creation for our data and AI platform solutions. This role requires a unique blend of
product marketing expertise, technical data management knowledge, and content creation skills
to support our sales organization across all stages as well as campaign and web assets through
the full customer journey and marketing funnel.
Key Responsibilities:
● Go-to-Market Strategy & Sales Enablement
● Develop and execute comprehensive go-to-market strategies for Incorta’s platform and
the multiple solutions within the platform.
● Create sales plays and supporting materials that align with different customer segments
and use cases
● Build content that supports prospects through every stage of the sales funnel, from
awareness to conversion
● Collaborate with Sales to understand field needs and optimize messaging
effectiveness
Content Creation & Management:
● Experience producing high-quality technical content including whitepapers, case
studies, solution briefs, and competitive battle cards
● Experience in develop website content, landing pages, and digital assets that drive
engagement and conversion
● Create demo scripts, pitch decks, and technical documentation for sales teams for
technical sales and value sales methodologies
● Manage content calendar and ensure consistent messaging across all marketing
channels
Technical Product Marketing:
● Translate complex technical data platform capabilities into compelling customer value
propositions
● Develop positioning and messaging for data management, analytics, agents, AI and
integration solutions
● Create technical content that resonates with both business and technical decision
makers
● Support product launches and feature announcements with appropriate marketing
materials
Market Intelligence & Competitive Analysis:
● Conduct market research and competitive analysis for Incorta’s main competitors for
sales
● Monitor industry trends, customer feedback, and competitive movements
● Provide market insights to inform product roadmap and marketing strategy decisions
Required Qualifications and Experience:
- 4-5 years of product marketing experience, preferably in B2B technology companies
- Technical background
- Experience as a Sales Engineer, Solutions Engineer, or similar technical customer-facing role preferred
- Background in technical writing, content management, or content creation roles
- Hands-on experience with enterprise data management platforms: Oracle Database and related technologies, SAP ERP or other SAP solutions, Snowflake data warehouse platform, Databricks analytics platform and other modern data stack technologies
- Understanding of data architecture, ETL/ELT processes, and analytics workflows
- Ability to discuss technical concepts with both technical and non-technical audiences
- Proven track record of creating effective sales enablement materials and go-to-market strategies
- Strong written and verbal communication skills with ability to create compelling technical content
- Experience with marketing automation, CRM systems, and content management platforms
- Analytical mindset with the ability to measure and optimize marketing program effectiveness
- Project management skills and ability to work cross-functionally with sales, product, and marketing teams
Incorta provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
Top Skills
Databricks
Oracle Database
Sap Erp
Snowflake
InCorta San Mateo, California, USA Office
2855 Campus Drive, Suite 300, San Mateo, CA, United States, 94403
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