Employee Applicant Privacy Notice
Who we are:
Shape a brighter financial future with us.
Together with our members, we’re changing the way people think about and interact with personal finance.
We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.
The role
We’re seeking a data-driven and growth-oriented Product Marketing Manager to lead the marketing strategy for SoFi’s proprietary ETFs. This role will define SoFi ETF’s value proposition, go-to-market (GTM) plan, acquisition, and engagement strategy.
As the Senior Product Marketing Manager, you will define and drive marketing strategies based on deep consumer insights and a passion for helping Americans realize their financial ambitions unlocked through investing. You’ll help drive SoFi Invest awareness by making our proprietary ETFs a powerful part of SoFi’s value proposition, representing our innovation and relentless obsession with helping our members get their money right. You’ll be responsible for developing and iterating on messaging to propel ETF awareness and engagement, including end to end testing (primarily focused on lifecycle marketing to start). Additionally, you will collaborate closely with product, brand, channel owners, lifecycle, finance, and the business unit to optimize our messaging, positioning, and channel mix to drive strong business outcomes. This is a high-impact, hands-on individual contributor (IC) role with a unique opportunity to drive the next stage of SoFi’s ETF growth.
What you’ll do:
- Drive SoFi ETF growth by leading cross functional and cross channel teams to drive in market success
- Develop, own, and iterate on SoFi ETF launches to maximize impact and adoption
- Develop, execute, and optimize multi-channel acquisition strategies with a growth marketing mindset based on consumer, competitive, and Member insights
- Work alongside our in-house creative studio and channel owners to develop channel-specific plans, write creative briefs, and develop breakthrough creative that will be deployed across those channels.
- Collaborate with the business team to influence ETF prioritization and ensure strong alignment with marketing efforts
- Manage and execute engagement initiatives as an extension of lifecycle marketing to drive ETF awareness and adoption
- Partner with the Brand & PR team to drive ETF awareness via upper funnel marketing and PR efforts
What you’ll need:
- 3+ years of experience marketing ETFs
- 5+ years of Product Marketing and/or Growth Marketing experience
- 2+ years of lifecycle marketing experience (including email, push and in app)
- Growth: Direct experience driving rapid growth for a financial technology product
- Strategy and Execution: Experience combining strategic thinking with tactical execution and project management skills to drive growth through diverse channel mixes
- Analytics: Use data to drive strategy, execution, and optimization
- Initiative & Bias for Action: Eagerness to roll up your sleeves to get things done (even the unglamorous things)
- Flexibility: Problem-solve in a fast-paced, self-driven environment
- Bachelor’s degree required
Nice to have:
- Invest category experience and interest is a plus
- MBAs encouraged to apply
Top Skills
SoFi San Francisco, California, USA Office
Our new headquarters opened in 2019. The office provides an open work environment, an all-hands area, a café, library, coffee points on every floor, and executive conference rooms. The game room and roof-top lounge area provide space to take a break and look at the incredible downtown view.
Similar Jobs at SoFi
What you need to know about the San Francisco Tech Scene
Key Facts About San Francisco Tech
- Number of Tech Workers: 365,500; 13.9% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Google, Apple, Salesforce, Meta
- Key Industries: Artificial intelligence, cloud computing, fintech, consumer technology, software
- Funding Landscape: $50.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Sequoia Capital, Andreessen Horowitz, Bessemer Venture Partners, Greylock Partners, Khosla Ventures, Kleiner Perkins
- Research Centers and Universities: Stanford University; University of California, Berkeley; University of San Francisco; Santa Clara University; Ames Research Center; Center for AI Safety; California Institute for Regenerative Medicine
