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About Gusto
At Gusto, we're on a mission to grow the small business economy. We handle the hard stuff—like payroll, health insurance, 401(k)s, and HR—so owners can focus on their craft and customers. With teams in Denver, San Francisco, and New York, we’re proud to support more than 400,000 small businesses across the country, and we’re building a workplace that represents and celebrates the customers we serve. Learn more about our Total Rewards philosophy.
About the role
As the Senior Product Marketing Manager for Payroll GTM, you will own the narrative, positioning, and go-to-market strategy for Gusto’s Payroll platform across self-serve and sales-assisted channels. This role is ideal for a PMM who loves to live in the intersection of customer insight → product strategy → GTM execution, and thrives in an environment where clarity, analytical rigor, and cross-functional leadership directly shape business outcomes. We’re looking for a full-stack PMM who builds trust quickly, can collaborate deeply across diverse teams, actively seeking out alternate perspectives, and influencing stakeholders through clarity, effective storytelling, and well-reasoned recommendations.
What you will own
- End-to-end narrative for Payroll: positioning, messaging frameworks, competitive differentiation, and vertical-specific stories grounded in qualitative and quantitative insight
- Translation of customer jobs-to-be-done, market dynamics, and product vision into compelling, data-backed recommendations for Product and company leadership
- Cross-channel GTM strategies that tie customer needs, funnel insights, and competitive context into clear plans that drive top-of-funnel growth and activation
- Launch strategy, planning, and measurement for payroll features and improvements across self-serve and partner channels
- Partnership with Sales and Enablement teams to build high-quality, segment-specific pitch decks, ROI models, value prop guides, and product materials that articulate Gusto’s differentiated payroll and platform value
What we’re looking for
- 8–10+ years in Product Marketing or related roles with deep experience in positioning, messaging, customer insight, and GTM execution
- Experience marketing SMB-focused software, ideally in fintech, compliance, or other regulated/complex industries
- Demonstrated success driving measurable business impact in a multi-product SaaS environment
- Experience setting KPIs and designing feedback loops to evaluate GTM effectiveness, iterate quickly and scale winning programs
- Fluency with AI-powered marketing and analytics tools and processes
Our cash compensation amount for this role is targeted at $153,000 - $180,000/yr in Denver, Phoenix, Atlanta, and Las Vegas, and $180,000 - $210,000/yr for San Francisco & New York. Final offer amounts are determined by multiple factors including candidate experience and expertise and may vary from the amounts listed above.
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Gusto has physical office spaces in Denver, San Francisco, and New York City. Employees who are based in those locations will be expected to work from the office on designated days approximately 2-3 days per week (or more depending on role). The same office expectations apply to all Symmetry roles, Gusto's subsidiary, whose physical office is in Scottsdale.
Note: The San Francisco office expectations encompass both the San Francisco and San Jose metro areas.
When approved to work from a location other than a Gusto office, a secure, reliable, and consistent internet connection is required. This includes non-office days for hybrid employees.
Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. If you share our values and our enthusiasm for small businesses, you will find a home at Gusto.
Gusto is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. Gusto considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gusto is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. We want to see our candidates perform to the best of their ability. If you require a medical or religious accommodation at any time throughout your candidate journey, please fill out this form and a member of our team will get in touch with you.
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Gusto San Francisco, California, USA Office
Gusto's San Francisco office is located in a vibrant, up-and-coming area nestled between Potrero Hill and the bay. Formerly a shipbuilding hub dating back to the 1800s, this dockside area retains an industrial vibe. Gusties drive, bike, or take public transportation to our office.
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