Senior Product Marketing Manager, Public Sector

| San Francisco, CA, USA | Hybrid
Employer Provided Salary: $149,000-$230,000 Annually
Salary data is provided by the employer. Please note this is not a guarantee of compensation.
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Job Description
Join the team redefining how the world experiences design.
Hello, g'day, mabuhay, kia ora, 你好, hallo, vítejte!
Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point.
Where and how you can work
Our flagship office is in Sydney, Australia, but we've made our way from down under, to a hub San Francisco, which is now home to our US operations. We offer flexibility in how and where you work. That means if you want to do your thing in the office (if you're near one), at home or a bit of both, it's up to you.
What you'd be doing in this role
As Canva scales change continues to be part of our DNA. But we like to think that's all part of the fun. So this will give you the flavour of the type of things you'll be working on when you start, but this will likely evolve.

  • Market Analysis and Strategy - Conduct in-depth analysis of the US government sector (local, state and federal), Healthcare, and Non Profit. market, identifying key trends, challenges, and opportunities. Develop and implement product marketing strategies tailored to meet the unique needs of the public sector.
  • Product Positioning and Messaging - Craft compelling value propositions and messaging that resonate with government agencies and organizations. Ensure consistent and effective communication of Canva's value in alignment with government-specific requirements.
  • Go-to-Market Execution - Collaborate cross-functionally to develop and implement go-to-market plans for public sector product launches. Define target government agencies and segments, tailoring marketing strategies to address their specific difficulties and priorities.
  • Sales Enablement - Provide sales teams with the necessary tools, training, and resources to successfully communicate with government clients. Support the sales process by addressing government-specific inquiries and adapting marketing collateral as needed.
  • Cross functional champion - You'll be the person that helps connect the dots between product, marketing and sales. You'll have superb partner management and be an extraordinary communicator to ensure everyone knows what's launching, when and how it impacts them.


You're probably a match if

  • Minimum of 2+ years of direct product marketing experience working in or with the US government sector.
  • In-depth understanding of the intricacies of government procurement processes, compliance standards, and budgetary considerations.
  • Exceptional communication skills, which empower all collaborators to support your product strategies
  • Ability to build exceptional cross-functional relationships with collaborators from product, marketing, sales, strategy and research
  • The ability to identify and forecast potential business problems/opportunities and identify appropriate ways to rectify/seize the opportunities and prioritize resources.
  • Experience running complex cross functional strategies and the ability to influence senior collaborators
  • Proven critical thinking and problem-solving skills, with the ability to align marketing strategies with organizational goals.
  • As Canva is a fast growing and paced workplace you'll be someone who can juggle multiple projects at once and have excellent prioritization skills
  • You're someone with a growth mindset and you're eager to learn and grow every day.


About the team
The product marketing team is on a mission to empower our Canva community to achieve their goals through Canva's world-class products and tools. We do this by helping bring our new products to market and drive continuous engagement and adoption across our array of existing products. We want every person to discover how Canva can help them daily whether through creating social graphics, building impactful presentations, educating our future generations or printing gifts for your friends, with Canva everyone can achieve their goals.
What's in it for you?
Achieving our crazy big goals motivates us to work hard - and we do - but you'll experience lots of moments of magic, connectivity and fun woven throughout life at Canva, too. We also offer a stack of benefits to set you up for every success in and outside of work.
Here's a taste of what's on offer:

  • Equity packages - we want our success to be yours too
  • Health benefits plans to support you and your wellbeing
  • 401(k) retirement plan with company contribution
  • Inclusive parental leave policy that supports all parents & carers
  • An annual Vibe & Thrive allowance to support your wellbeing, social connection, office setup & more
  • Flexible leave options that empower you to be a force for good, take time to recharge and supports you personally


Check out lifeatcanva.com for more info.
At Canva we value fairness, and we strive to provide competitive, market-informed compensation whilst ensuring internal equity within the team in each region. We make hiring decisions based on your skills, experience and our overall assessment of what we observed and learnt in the hiring process. The target salary range for this position is $149,000 - $230,000. When calculating offers, we make salary decisions based on market data and candidates' skills and experience.
Other stuff to know
We make hiring decisions based on your experience, skills and passion, as well as how you can enhance Canva and our culture. When you apply, please tell us the pronouns you use and any reasonable adjustments you may need during the interview process.
Please note that interviews are conducted virtually.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
  • People Operations
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • Objective-CLanguages
    • PythonLanguages
    • ScalaLanguages
    • SwiftLanguages
    • TypeScriptLanguages
    • BashLanguages
    • ReactLibraries
    • RxJSLibraries
    • MobXLibraries
    • SpringFrameworks
    • FinagleFrameworks
    • AWS RedshiftDatabases
    • BigQueryDatabases
    • DynamoDBDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • SnowflakeDatabases
    • Google AnalyticsAnalytics
    • LookerAnalytics
    • OptimizelyAnalytics
    • SnowflakeAnalytics
    • AmplitudeAnalytics
    • dbtAnalytics
    • RedshiftAnalytics
    • Mode AnalyticsAnalytics
    • CanvaDesign
    • FigmaDesign
    • AsanaManagement
    • JIRAManagement
    • Monday.comManagement
    • Custom-BuiltCMS
    • SalesforceCRM
    • Salesforce PardotCRM
    • BrazeEmail
    • Monday.comProject Management

Location

Our San Francisco based team typically spend some of their time connecting in person at our down town co-working space and some of their time working remotely.

An Insider's view of Canva

How does your team reward individual success?

Canva teams set seasonal goals and we celebrate BIG when we achieve each goal. We have celebrated our success by enjoying taco nights, cocktail classes and currently planning a DIY pottery night. Canva also has a very active #kudos slack channel!

Pooja

Partner Success Manager

How do you collaborate with other teams in the company?

Being part of Customer Success., we work closely with other teams including Product, User Voice, and Community Stories. We have the chance to share insights about how our members use Canva across their teams and the value our product brings. It’s inspiring to help shape the product and bring the most value to our users through global collaboration!

Chelsea

Strategic Customer Success Manager

How does the company support your career growth?

Canva enables me to grow by providing workshops and training sessions that have given me a solid foundation for my role. There is a focus to promote from within and provide everyone the opportunity to explore whichever path they choose. Our “Vibe and Thrive” allowance also makes sure our mental and physical health are always taken care of!

Kendall

Sales Development Representative

How do your team's ideas influence the company's direction?

One of Canva’s core values is to Make Complex Things Simple. We find innovative ways to make legal concepts more approachable to non-lawyers and reduce the need to involve Legal with every move. By removing complexities we encourage an environment of trust and openness for our internal stakeholders and our millions of users.

Suhayb

Senior Legal Counsel

What's something quirky about your company?

Season Openers are company events where Canva celebrates our wins and rallies around our goals. They're also some of the most over-the-top and quirky events you'll ever see. On my first day, at my first season opener, I learned about Canva through a Hollywood-worthy parody of "The Office"— I knew then I had found my new home!

Sergio

Design Ops & Studio Lead

What are Canva Perks + Benefits

Canva Benefits Overview

At Canva, our values are at the heart of who we are. They keep us moving forward, together, to achieve our mission of empowering the world to design. The purpose of Canva’s benefits is to empower Canvanauts to invest in themselves and live our values, every single day. Canva’s benefits are based on four key pillars - Environment, Human, Social and Economic. Each of these enhances the Canva culture and enables our team to do the best work of their lives.

Culture
Volunteer in local community
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Hybrid work model
Flexible work schedule
Remote work program
Diversity
Dedicated diversity and inclusion staff
Highly diverse management team
Mandated unconscious bias training
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Mental health benefits
Financial & Retirement
401(K)
401(K) matching
Company equity
Charitable contribution matching
Child Care & Parental Leave Benefits
Generous parental leave
Family medical leave
Return-to-work program post parental leave
Vacation & Time Off Benefits
Generous PTO
Paid volunteer time
Sabbatical
Paid holidays
Paid sick days
Office Perks
Company-sponsored outings
Free daily meals
Canva provides catered lunches on Wednesdays and Thursdays and tacos on Tuesdays for breakfast!
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Onsite office parking
Pet friendly
Recreational clubs
Canva sponsors many clubs including Dance Club, Sports Club, Board Game Club, Wine Club, Music Club, Friday Foodies, Photography Club, and many more!
Relocation assistance
Fitness stipend
Included in our Vibe & Thrive allowance yearly.
Home-office stipend for remote employees
Included in our Vibe & Thrive allowance yearly.
Professional Development Benefits
Job training & conferences
Lunch and learns
Promote from within
Continuing education stipend
Continuing education available during work hours
Customized development tracks
Paid industry certifications

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