Senior Product Marketing Manager, Trello

Working at Atlassian
Atlassians can choose where they work - whether in an office, from home, or a combination of the two. That way, Atlassians have more control over supporting their family, personal goals, and other priorities. We can hire people in any country where we have a legal entity. Interviews and onboarding are conducted virtually, a part of being a distributed-first company.
Your Future Org
Our Marketing team brings to life the Atlassian story to drive demand for our tools and spread awareness of Atlassian's mission to unleash the potential of every team. We're a dynamic crew of storytellers and strategists who bring to life our company, apps and solutions in a way that helps customers achieve maximum impact.
Your Future Team
Trello makes it easy for you to consolidate your to-dos across all apps and keep tasks and deadlines organized. It's simple and free to use - sign-up, create a board, and you're off! The Trello Product Marketing team is focused on driving core product adoption and engagement while also managing the key messages and channels we use to communicate Trello to the world. To learn more, visit http://trello.com/home .

• Own and execute go-to-market strategies for feature launches, including writing proactive and reactive messaging to position new products externally.
• Serve as a key product marketing partner to the Trello Product and Design teams, bringing customer, competitor, and GTM insights into the product development process.
• Partner cross-functionally with Product, Performance Marketing, Data Science, Design, Brand, and PR to drive clear goals, cohesive narratives, and on-time delivery for projects.
• Confidently execute on digital marketing campaigns across email, web, and social that can deliver on marketing goals related to user acquisition and retention for Trello.
• Define and track success metrics for your campaigns and programs, using data to inform decisions, prioritize work, and communicate impact.
• Develop clear, insight-driven creative briefs and work efficiently with design partners to produce new visual assets like static or video ad creative, sizzle reels, how-to graphics, app store imagery, and sales collateral.
• Manage budget, procurement and operational asks to enable vendors and resourcing with care and velocity.

Minimum Qualifications

• 5-7 years experience working in tech product marketing
• Prior experience working on marketing for popular consumer tech platforms and apps
• Strong cross-functional collaborator comfortable managing diverse internal stakeholders
• Prior experience running digital campaigns and working with vendor agencies
• Prior experience developing messaging and launch strategies for product announcements

Preferred Qualifications

• Passion for the Trello product
• Able to work efficiently and stay organized across multiple projects at a time
• Exceptional writing and editing skills-writing portfolios are welcome
• Available to work in the PST timezone

Compensation
At Atlassian, we strive to design equitable, explainable, and competitive compensation programs. To support this goal, the baseline of our range is higher than that of the typical market range, but in turn we expect to hire most candidates near this baseline. Base pay within the range is ultimately determined by a candidate's skills, expertise, or experience. In the United States, we have three geographic pay zones. For this role, our current base pay ranges for new hires in each zone are:
Zone A: USD 153000 - USD 199750
Zone B: USD 137700 - USD 179775
Zone C: USD 127800 - USD 166850
This role may also be eligible for benefits, bonuses, commissions, and equity.
Please visit go.atlassian.com/payzones for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.
Benefits & Perks
Atlassian offers a wide range of perks and benefits designed to support you, your family and to help you engage with your local community. Our offerings include health and wellbeing resources, paid volunteer days, and so much more. To learn more, visit go.atlassian.com/perksandbenefits .
About Atlassian
At Atlassian, we're motivated by a common goal: to unleash the potential of every team. Our software products help teams all over the planet and our solutions are designed for all types of work. Team collaboration through our tools makes what may be impossible alone, possible together.
We believe that the unique contributions of all Atlassians create our success. To ensure that our products and culture continue to incorporate everyone's perspectives and experience, we never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines.
To provide you the best experience, we can support with accommodations or adjustments at any stage of the recruitment process. Simply inform our Recruitment team during your conversation with them.
To learn more about our culture and hiring process, visit go.atlassian.com/crh .