The Senior Product Marketing Manager strategizes go-to-market initiatives, drives product adoption, conducts market research, and creates compelling positioning for products.
Before jumping into all the information about the role and what you can bring to the table, let us introduce ourselves real quick.
About us
We are Insider, the fastest-growing global MarTech scale-up and the #1 AI-native Customer Experience and Marketing platform trusted by enterprise brands worldwide. Our story began with six desks and a vision to create a single platform to make industry-first CX technologies and emerging channels accessible to marketers worldwide. Today, with 1500+ teammates across 50+ nationalities, we continue to push the boundaries of what’s possible in CX. Our architecture brings together unified customer data, advanced journey orchestration, and comprehensive AI capabilities by seamlessly blending predictive, generative, and agentic AI into a single customer engagement platform that empowers teams to activate customer engagement across 12+ channels.
We recently raised one of the largest funding rounds in the industry, a $500M Series E led by General Atlantic. We are backed by top-notch investors, including Sequoia Capital, QIA, Riverwood, and Endeavor Catalyst, and trusted by 1200+ brands from high-growth startups to the most prestigious Fortune 500 companies such as Samsung, Nike, L’Oreal, Singapore Airlines, Nestlé, Nissan, Lenovo, Puma, IKEA, Allianz, Domino's, and the list goes on.
Insider was congratulated for becoming one of the only woman-founded, women-led B2B SaaS unicorns in the world, achieving $200M in CARR (Committed Annual Recurring Revenue). According to Gartner, we are the dominant leader in Multichannel Marketing. Don’t just take our word for it — see for yourself. We consistently outperform and continue our leadership, and the results speak for themselves.
From day one, Insider’s mission has not been only to build a world-class product company, but also to create one of the most socially progressive technology communities in the world. Through our corporate social responsibility initiatives like 100 Social Responsibility Projects, AI Training for Teachers, Code Academy, SheCodes, SheLeads, and SheMarkables, our community has committed to scaling its impact on our communities across 27+ countries, driving initiatives in health, education, farming, animal rights, and increasing women’s representation in STEM.
Behind all these achievements is an exceptionally talented, visionary team of overachievers across 27+ countries that moves fast and agile, creating cutting-edge products, and focuses on making an impact. If you want to be a part of this journey, just keep reading.
What we are looking for:
The Senior Product Marketing Manager plays a pivotal role in developing messaging & positioning, executing on our go-to-market (GTM) strategy, driving product adoption & customer retention, and leading cross-functional initiatives to grow our brand visibility and reputation. The Ideal candidate is someone who thrives in a fast-paced, high-growth environment, operates with exceptional levels of autonomy, effortlessly builds relationships, and navigates culturally diverse global organizations with ease and confidence.
What do we expect from this role?
- Strategic GTM Leadership: Develop and execute integrated, multi-channel GTM strategies and campaigns for new and existing products, leveraging digital marketing technologies across channels such as email, mobile, social media, paid digital, SEO, and content marketing.
- Product Positioning & Messaging: Create compelling product narratives and clear value propositions that differentiate the platform in the market, ensuring consistency across all customer touchpoints.
- Market & Competitive Insight: Conduct ongoing market research and competitive analysis to identify trends, opportunities, and threats, refining product positioning and informing product development.
- Customer Insights: Gather and analyze customer feedback, behavioral data, and segmentation to inform product enhancements, lifecycle programs, and personalized marketing initiatives.
- Demand generation: Develop high-impact thought leadership and product content —including pitch decks, product briefs, product guides, webinars—to empower internal teams and support our demand generation goals.
We’d love to hear from you if:
- You've got a solid track record of experience in product marketing, product management, consulting, competitive intelligence or similar roles in technology and startup environments.
- You operate with an exceptional level of autonomy and growth mindset.
- You are strongly motivated to master the cultural fluency required to thrive in a global organization (26 countries and counting) and naturally navigate culturally diverse work spaces with confidence and grace.
- Your previous roles have immersed you in the world of high-growth B2B SaaS enterprise software and services.
- You've got the deep industry knowledge of cloud services, marketing automation, and marketing technology platforms.
- You thrive on building genuine relationships wherever you go.
- You have experience collaborating with and presenting to senior executives.
- You possess excellent written and verbal communication skills
- You’re familiar with working closely and communicating effectively with both technical and business leaders across various levels and across product, product marketing, and sales organizations.
Is this position made for you?
Let’s talk! We’re curious bugs and can’t wait to get to know you
We provide equal opportunity in a zero-discrimination workplace and not just welcome but also embrace everyone without regard to sex, race, color, nationality, religion, gender identity, sexual orientation, disability status, citizenship, or marital status.
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Top Skills
Cloud Services
Digital Marketing Technologies
Marketing Automation
Marketing Technology Platforms
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