Senior Regional Sales Manager - Ontario

Position Title: Senior Regional Sales Manager - Ontario
Position Type: Regular - Full-Time
Requisition ID: 42853
In every role, McCainers are ambitious, curious, and passionate about creating exceptional work experiences - together. With a customer-first mindset, we make doing business with McCain easy.
About the role.
Reporting to the Director of National Field Sales, the Sr. Regional Sales Manager will lead the Ontario field sales team and oversee regional execution across key distributor partners, multi-unit customers, and independent operators. This role is responsible for building a high-performing, accountable team that delivers profitable growth, protects and expands market share, strengthens distributor partnerships, and executes against McCain Foodservice priorities across Ontario. This person will need to reside within Ontario.
What you'll be doing .

• Lead, coach, and develop the Ontario field sales team to achieve regional sales, volume, margin, and market share objectives
• Manage 10 field sales reps performance through regular coaching, feedback, and development planning while holding individuals accountable to results
• Build and execute regional sales strategies that drive profitable growth across priority customers, distributors, operators, and product categories
• Manage key regional multi-unit customers while supporting the team on strategic opportunities, competitive conversions, and retention efforts
• Drive strong CRM (Salesforce) discipline to manage opportunities, customer activity, campaigns, and pipeline visibility
• Leverage data, insights, and market intelligence to identify growth opportunities, competitive risks, and regional priorities
• Lead execution of key initiatives including innovation launches, distributor programs, customer campaigns, and retention strategies
• Partner cross-functionally with marketing, category, revenue management, supply chain, finance, culinary, and customer service teams
• Manage regional trade spend, distributor programs, deductions, and customer agreements with a focus on ROI and accountability
• Support distributor partnerships through joint business planning, training, trade shows, and customer engagement
• Conduct joint customer calls to coach selling skills and support strategic customer conversations
• Ensure delivery against annual budgets, regional targets, and business objectives through disciplined planning and execution

What you'll need to be successful.

• 7+ years of CPG or foodservice sales experience with strong knowledge of distributors, independent operators, and regional accounts
• Previous people leadership or sales management experience
• Proven ability to coach, develop, motivate, and hold a sales team accountable to results
• Strong business acumen with the ability to balance volume, margin, trade spend, and customer needs
• Strong analytical skills with the ability to translate data and insights into actionable strategies
• Experience using CRM tools, preferably Salesforce, to manage performance and customer engagement
• Strong communication, presentation, and relationship-building skills
• Ability to perform under pressure, lead through change, and simplify complex business challenges
• Self-motivated with the ability to manage a region autonomously while maintaining alignment with leadership
• Valid driver's license and willingness to travel regularly across Ontario
• Must reside in Ontario

About the team.
The Sr. Regional Sales Manager leads the Ontario field sales team and serves as the key connector between sales representatives, distributor partners, internal stakeholders, and customers. This role plays a critical leadership function in aligning regional execution with national priorities while driving collaboration, accountability, and high performance across the team.
About McCain.
Click Here to learn more about McCain and how we provide opportunities to make an impact that matters.
Leadership principles.

• Understanding customer needs
• Driving innovation
• Empowering people
• Taking ownership to deliver results

The McCain experience.
At McCain, you'll be part of a collaborative, values-driven organization where your contributions matter. We foster a culture of inclusion, continuous learning, and professional growth, empowering employees to bring their best every day. Our hybrid work approach supports flexibility while ensuring strong connection and engagement across teams, enabling you to thrive both personally and professionally.
Compensation Package : $107,600.00 - $143,500.00 . CAD annually + Bonus Eligibility
The above reflects the target compensation range for the position at the time of posting. Hiring compensation will be determined based on experience, skill set, education and training, and other organizational needs. This posting is for an existing vacancy.
Benefits: At McCain, we're on a mission to create a winning culture that puts employee safety and well-being at the heart of what we do, every day. We understand and appreciate that each person's needs are unique and ensure our benefits & well-being programs reflect that. Employees are eligible for the following benefits: health coverage (medical, dental, vision, prescription drug), retirement savings benefits, and leave support including medical, family and bereavement. Well-being programs include vacation and holidays, company-supported volunteering time, and mental health resources. Coverages are aligned with country, provincial and state governing plans and can vary by work level, location and nature of the role. Additional benefit detail available during the application process.
Your well-being matters to us, and we're here to provide you with the necessary resources to support you in being your best self at work - and at home.
McCain Foods is an equal opportunity employer. As a global family-owned company, we strive to be the employer of choice in the diverse communities around the world in which we live and work. We recognize that inclusion drives our creativity, resilience, and success and makes our business stronger. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, age, veteran status, disability, or any other protected characteristic under applicable law.
McCain is an accessible employer. If you require an accommodation throughout the recruitment process (including alternate formats of materials or accessible meeting rooms), please let us know , and we will work with you to find appropriate solutions.
Your privacy is important to us. By submitting personal data or information to us, you agree this will be handled in accordance with McCain's Global Privacy Policy and Global Employee Privacy Policy , as applicable. McCain leverages AI in the hiring process, though all final decisions are made by humans. You can understand our approach to AI and how your personal information is being handled here .
Job Family: Sales
Location(s): CA - Canada : Ontario : Bolton || CA - Canada : Ontario : Borden || CA - Canada : Ontario : Brampton || CA - Canada : Ontario : Dedicated Mississauga || CA - Canada : Ontario : Etobicoke || CA - Canada : Ontario : Forest || CA - Canada : Ontario : Guelph || CA - Canada : Ontario : Kingston || CA - Canada : Ontario : Kitchener || CA - Canada : Ontario : Lansdowne || CA - Canada : Ontario : London || CA - Canada : Ontario : Maidstone || CA - Canada : Ontario : Markham || CA - Canada : Ontario : Mississauga || CA - Canada : Ontario : Ottawa || CA - Canada : Ontario : Thunder Bay || CA - Canada : Ontario : Toronto || CA - Canada : Ontario : Waterloo || CA - Canada : Ontario : Windsor || CA - Canada : Ontario : Woodstock
Company: McCain Foods (Canada)