Senior Social Media Strategist

• Manage and execute posting across YouTube, Facebook, Instagram, TikTok, X, and LinkedIn
• Develop and maintain a cross-platform content calendar aligned with brand, product, and growth priorities
• Ensure consistency in voice, tone, and messaging across all channels

• Write and produce posts that educate, inspire, and spark conversation
• Translate financial concepts into clear, compelling, culturally relevant content
• Identify and execute on trends, formats, and narratives that drive virality
• Partner with video and design to create engaging short-form and long-form content

• Actively manage comments, conversations, and community interactions
• Build a sense of participation, not just broadcasting
• Develop repeatable formats that encourage sharing, saving, and discussion

• Track and improve key metrics: follower growth, engagement rates, reach, shares, saves
• Test and iterate on formats, hooks, timing, and messaging
• Identify platform-specific strategies to maximize performance

• Work with Content Lead to translate editorial into social-native formats
• Partner with Video Lead on YouTube and short-form video strategy
• Coordinate with PR and Brand on campaigns, launches, and narratives
• Align with Paid Marketing on amplification and testing
• Support company leadership, amplifying thought leadership

• Deliver weekly, monthly, and quarterly reports on traffic and funnel performance for social channels

KPIS + Targets

• At least 2-3x growth in followers across all major platforms by year end
• 3x++ increases in engagement rate (likes, comments, shares, saves)
• Increased social-driven traffic and brand awareness
• Creation of repeatable, high-performing content formats
• Measurable contribution to overall brand and earned traffic growth

You are a storyteller, strategist, and operator — someone who understands how ideas spread and how to turn content into momentum.

You likely:

• Deeply understand how social platforms work — not just posting, but distribution dynamics
• Have strong instincts for what makes content resonate, spread, and convert
• Are obsessed with clarity — especially when explaining complex topics simply
• Care about helping people improve their lives, not just capturing attention
• Think in narratives, not just posts
• Balance creativity with performance data
• Are culturally aware and tuned into trends without being gimmicky

To succeed in this role, you must:

• 4+ years of experience in social media, content, or growth roles
• Proven track record of growing and managing social media accounts with measurable results
• Experience creating or directing high-performing content across multiple platforms
• Strong writing and storytelling ability
• Experience working with video content (short-form and/or YouTube)
• Deep familiarity with social analytics and performance optimization
• Strong understanding of personal finance, retirement planning, or willingness to rapidly build expertise
• Ability to collaborate across teams and functions
• Comfort using AI tools to enhance content creation and workflow

This is an individual contributor role with significant visibility and impact. You must be comfortable working closely with leadership while maintaining strong ownership over your craft.

$110,000 - $125,000/month DOE