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SoFi is looking for an inventive Social Creator to bring our educational content to life across social platforms. This role sits on the Educational Content team and is responsible for identifying relevant and educational moments inspired by the content we already make (including newsletters, articles, videos, and podcasts) and transforming them into engaging, social-first formats — from short-form video to carousels to post copy. The mission is to build trust, expand reach, and deepen engagement with our audience.
The two most important capabilities for this role are:
- End-to-end ownership of the production process — from ideation to scripting to execution, and including performance. You must have a proven track record of successfully creating content and performing on social media.
- A journalistic mindset — the ability to research unfamiliar topics, develop subject-matter fluency quickly, and communicate information accurately, clearly, and objectively.
This is a highly visible role. Your face and voice will represent SoFi’s educational content on social, and you’ll play a key role in shaping how audiences experience our expertise and credibility in public.
SoFi’s mission is to help people get their money right. The Educational Content team’s role is to show them how through content that’s credible, relatable, and empowering. We believe financial literacy unlocks ambition, and we build resources that help members feel confident about both their money and the products they use to manage it.
What you’ll do:
- Concept and produce social content — including video, graphics, carousels, and post copy — inspired by SoFi’s educational articles, newsletters, podcasts, and videos.
- Translate complex financial topics into clear, engaging, platform-native storytelling without sacrificing accuracy or nuance.
- Collaborate with editors, designers, and strategists, while maintaining clear creative ownership and accountability for final output.
- Research unfamiliar financial topics and quickly build working expertise.
- Apply objectivity, accuracy, and audience empathy when framing educational content for social platforms.
- Partner with Social and Community teams to implement a social strategy focused on amplifying SoFi’s educational content.
- Adapt content for platform-specific best practices across Instagram, TikTok, X, LinkedIn, YouTube, and Reddit, while maintaining a consistent educational voice.
- Monitor social channels for audience feedback and questions as well as trends related to financial education and incorporate to inform future work.
What you’ll need:
- 3+ years of experience owning social content creation end to end, ideally for a brand, media company, or content-driven organization.
- A strong portfolio demonstrating short-form video, on-screen text/graphics, and copywriting across platforms.
- A clear journalistic instinct: curiosity, rigor, objectivity, and the ability to explain complex topics simply.
- Comfort being on camera and serving as a recognizable voice for educational content.
- Deep familiarity with Instagram, TikTok, X, LinkedIn, and their performance metrics.
- A data-informed mindset with experience iterating based on results.
- Strong organizational skills and the ability to manage multiple projects in a fast-paced environment.
Nice to have:
- Experience creating or promoting educational, financial, or fintech content.
- Familiarity with organic and paid social channels and the different strategies that drive engagement and conversion.
- Familiarity with newsletter growth strategies and audience conversion funnels.
- Experience working in regulated industries or with compliance-reviewed content.
- Proficiency with social publishing, analytics, and project-management tools.
Top Skills
SoFi San Francisco, California, USA Office
Our new headquarters opened in 2019. The office provides an open work environment, an all-hands area, a café, library, coffee points on every floor, and executive conference rooms. The game room and roof-top lounge area provide space to take a break and look at the incredible downtown view.
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