Social Media AI Strategist

System2 is building the Pixar of AI-powered fitness coaches. Become a Creative Director of AI character creation and impact a billion lives.

About System2

At System2 Technologies Corp. (https://getsystem2.com/), our vision is to bring fitness coaching to everyone. We accomplish this by connecting with massive audiences via Social Media and providing AI enhanced coaching services.

We are a San Francisco-based company funded by Tier 1 Silicon Valley venture capital firms such as Khosla, F-Prime, and Valor and founded by experienced tech entrepreneurs who've previously built and sold companies to Google, Dropbox, etc. Our founding team combines decades of deep-tech and business experience of MIT, Google, Dropbox, Microsoft & Intel veterans.

The Opportunuity

We’re looking for a Creative Director to lead AI-powered content and growth strategies. This is a contracted role, with the potential for a full-time role in the future depending on project results, performance and mutual fit.

You’ll work at the cutting edge of social media and artificial intelligence—developing AI-driven characters, generating viral content, and building fan communities.

If you're passionate about fitness, fluent in the latest AI tools, and ready to drive real impact through innovative digital marketing, this is your chance to lead.

Responsibilities

• Shape the future of this new form of gen-AI powered storytelling to engage audiences.

• Develop multi-episode TikTok/IG arcs and potential streaming shorts; think shared universe, not one-off posts.

• You’ll green-light character designs, choose outside studio partners, and own the content calendar.

• Become an expert at using AI tools for creating social media content.

• Generate intriguing fitness-related AI-generated characters and use this content for various promotional purposes.

• Collaborate with cross-functional teams, including current fitness coaches, designers, and the account management team, to ensure cohesive messaging and maximize campaign effectiveness.

• Stay up-to-date with the latest trends and best practices in social media marketing, incorporating innovative ideas to optimize our strategies continually.

• Train other team members on the use of AI for content generation.

Qualifications

• Show us 3 links that broke 1 M organic views or 100 k saves.

• Comfort with using various emerging AI tools for content generation and the ability to master these tools rapidly.

• Deep understanding of social media platforms, algorithms, and best practices, with a track record of driving engagement and conversions.

• Strong creative and analytical skills, with the ability to develop innovative content strategies and interpret data to optimize performance.

• Excellent written and verbal communication skills, with a keen eye for detail and a passion for storytelling.

• Ability to multitask, prioritize tasks, and work effectively in a fast-paced environment.

• Have the ability to set your own objectives, plan, execute, and achieve excellent results.

• Care about our vision of making fitness more accessible to everyone, and be committed to health & fitness yourself.

Role Details

• Type: Contract-to-hire (initial 3–6 month contract with potential to convert to full-time + generous equity + leadership opportunities)

• Location: Remote (U.S. preferred)

• Start Date: ASAP