Social Media Content Coordinator

At VASA Fitness, we're more than a gym--we're a growing fitness brand with an even bigger story to tell. As VASA expands into new communities, social media is becoming an increasingly important part of how people discover our brand, experience our culture, and ultimately walk through our doors.

We're looking for a Social Media Content Coordinator who knows what makes people stop scrolling--and has the professional experience to bring those ideas to life for a brand.

This is a hands-on role for an experienced content creator with 3+ years of professional experience creating social content within a brand or agency environment. You'll be in our clubs capturing photo and video content on your iPhone, helping coordinate shoots, scheduling and publishing across platforms, engaging with our community, and keeping a constant pulse on emerging trends and what VASA should be doing next.

You'll need both a creative eye and strong execution skills. We're looking for someone who can take direction and run with it, manage multiple pieces of content and competing deadlines, and understand how social performance should influence what gets created next. You'll help turn performance insights, trends, UGC, and what's happening inside our clubs into content that feels relevant, timely, and unmistakably VASA.

You'll join a growing Marketing team where social is a priority and an important part of VASA's continued growth. There's room to expand your skills across content creation, production coordination, UGC, copywriting, community management, and analytics while taking meaningful ownership of how VASA shows up across social.

Professional content creation experience and a portfolio are required for consideration.

BENEFITS

All employees receive two complimentary gym memberships--one for themselves and another to give away--plus 401k options. Additional benefit packages are available for employees who work 30+ hours per week.

• Salaried Employees: Flexible Vacation Plan, Paid Holidays, Paid Parental Leave, and Health, Dental, Vision Benefits

Come join VASA Fitness and join a passionate, fun, and united team!

Proud to be a 'Great Place to Work' certified company!

PURPOSE

The Social Content Coordinator plays a key role in keeping VASA's social presence fresh, relevant, and on brand across all platforms. This position is responsible for planning, creating, and executing social-first content that engages our community and reinforces VASA's leadership in the fitness space. Working closely with the Social Media Senior Manager and the Director of Social, this role brings trend-forward ideas to life from concept to production to publishing. The ideal candidate is a skilled communicator, highly organized, creatively driven, and passionate about social media trends, content creation, and flawless execution.

RESPONSIBILITIES

The deliverables for this position include, but are not limited to:

• Trend-Forward
  • Keep VASA relevant and on trend across all social media channels.
  • Proactively monitor emerging social trends and platform updates to position VASA as a leader in the fitness space. This can be through self-monitoring but should also include monitoring social trend newsletters and identifying training opportunities.
• Content Creation
  • Draft short- and long-form copy tailored to Instagram, Facebook, LinkedIn, X, TikTok, and YouTube.
  • Own content development from concept to execution, including in-club content capture.
  • Edit, resize, and finalize content while managing the review process with the Social Media Senior Manager and Director of Social.
  • Leveraging long-form content (blogs, webinars, press releases), create engaging, graphic-driven, & bite-sized social posts that are unique and relevant to each platform.
  • Maintain brand standards across all social platforms, ensuring consistent voice, visuals, compliance, and disclaimers.
• Production Support
  • Own execution and coordination of production logistics, including club selection, model and GM outreach, and day-of shoot scheduling.
  • Following shoot, manage due dates for editing and approvals based on content calendar and ultimate live date.
• Scheduling & Publishing
  • Maintain and update the monthly content calendar in partnership with the Social Media Senior Manager.
  • Ensure timely delivery and scheduling of content, considering campaign tags, alt text, and approval status.
  • Schedule posts on social media management tools.
  • Monitor and manually publish time-sensitive launches (product drops, events).
• Community Management
  • Manage UGC reposting by monitoring tags across platforms (priority IG & TikTok) and proactively sharing relevant Stories.
  • Flag high-performing UGC for potential in-feed use.
  • Engage with followers using brand voice, responding to positive comments, and fostering community.
• Asset Management
  • Maintain and organize the asset library on Dropbox (or similar platform) and link assets to the final content calendar for easy scheduling.
  • Analytics
  • Pull monthly post-level analytics and identifying top-performing content by platform.
• Collaboration & Workflow
  • Collaborate with marketing and PR team to brainstorm ideas to keep content fresh and relevant.
  • Collaborate with creative team to ideate and develop branded social assets.
  • Advise, comply with, and support cross-functional compliance with social media processes and procedures.
  • Support additional marketing initiatives, including but not limited to, influencer execution, new club opening projects, online community engagement, and the REVIVE business.

$60,000-$68,000 annually