Social Media Content Creation Coordinator

Do you speak fashion? We're hiring! Let’s chat!  
Born in Australia, loved around the world. 

At Cotton On, we know good style goes well beyond what's in your wardrobe. We’re here to inspire, spark joy and bolster self-expression and creativity. We want our community to feel seen, heard and celebrated, and as a brand, we want to use our voice to make a positive difference in people's lives. 

We’re playfully rebellious, always optimistic, and driven to do good things together. Join our world and help shape the future of our brand.

Benefits You’ll Love

• 50% team member discount across all brands
• Competitive pay
• 24/7 wellness support
• Performance & Peak incentives
• Medical, Dental, Vision & more for you and your family
• 401(k) matching + financial wellness support
• Development opportunities with room to grow
• Quarterly COG Awards & real-time recognition

About the Role

The Social Media Content Creation Coordinator is responsible for producing high‑impact, fashion‑forward short‑form video content that resonates with Gen Z audiences. This role involves on‑camera presence, trend spotting, content production, creator collaboration, and daily platform management across TikTok, Instagram, and emerging channels. You’ll bring a bold, playful creative voice to help elevate brand storytelling and drive engagement.

Key Responsibilities

• Create short‑form video content (TikTok, Reels, YouTube Shorts) from concept to publish — filming, styling, on‑camera performance, and editing.
• Produce culturally relevant, fashion‑focused content aligned with Gen Z interests and digital culture.
• Identify and act on trends early to position the brand as first‑to‑market.
• Plan and support onsite shoots, styling sessions, and content days.
• Edit videos and photos using tools like CapCut, Canva, etc.
• Manage daily posting, performance tracking, and optimization across TikTok and Instagram.
• Engage with the online community through comments, stitches, duets, and real-time interactions.
• Repurpose content across platforms while maintaining consistent tone and aesthetic.
• Collaborate with creative, marketing, and brand teams to align content with brand voice and visuals.
• Support campaign launches with coordinated content rollouts and creator partnerships.
• Source, vet, and maintain relationships with UGC creators; contribute to influencer briefs and content references.
• Organize and maintain the social content asset library.
• Pitch new content ideas, series concepts, and scalable creator-led initiatives.
• Produce ad-ready creative that converts while staying bold and fashion-centric.

Must‑Have Skills & Experience

• 2–3 years of social media content creation for brands or personal platforms.
• Confident on camera with strong styling, speaking, and filming skills.
• Deep understanding of TikTok, social algorithms, and digital trends.
• Proven ability to create high‑engagement, scroll‑stopping content in a fast-paced environment.
• Passion for fashion with strong aesthetic and styling sensibilities.
• Skilled in editing short-form video.
• Highly organized, self-sufficient, and comfortable managing tight timelines.
• Positive, energetic team player with a creative mindset.

PHYSICAL REQUIREMENTS  

• Ability to stand, walk, lift, carry, push, or pull up to 50 lbs.
• Ability to travel as needed (up to 20%)
• Comfortable moving equipment, product, or props as needed for shoots.

 
Who are we? 
Cotton On’s purpose is to make a positive difference in people’s lives. Born in Australia, Cotton On is a global fashion and lifestyle retailer with eight brands across 22 countries and 1,500 stores. Powered by 20,000 team members, who together with our customers, are making a positive impact through one life-changing Foundation. Taking their Aussie lifestyle to the world and delivering Good along the way, Cotton On brands offer youthful fashion and lifestyle products across women's, men’s, kids, body, accessories and stationery.  

 
We are proud of our diverse global workforce of 20,000 team members from countless nationalities, and we strongly welcome and encourage individuals of all backgrounds to apply with us. 
We are focused on bringing more voices, experiences and backgrounds to our workforce as we drive diverse and inclusive outcomes for our team and our customers. 

 
If you have any individual needs in order to fully participate in the recruitment process, please contact us at [email protected] so we may support you in completing the job application process. 

In addition, Cotton On Group will consider qualified applicants, including those with criminal histories, in a manner consistent with local “Fair Chance” ordinances. 

CA: This is a full time hourly paid position with a wage range of $31.00-$36.00 /hr 

From Australia to the world - The Cotton On Group (known in-house as COG) is Australia's largest global retailer. With 7 brands, 19 countries, 1500 stores and counting; we exist to make a positive difference in the lives of everyone we touch.  Our people are optimistic, innovative and highly motivated; they share a genuine belief in themselves and others and they aren't afraid to think big.

Cotton On is the founding brand of the Group and has grown to become a global fashion destination with over 600 stores worldwide. We thrive on delivering the trends of the moment (always with our own twist) and inspire our community to have fun with it. Our product offering includes womenswear, menswear and accessories.