Social Media Manager

Impact Theory explores the ideas, strategies, and mindsets shaping the future of business, finance, politics, culture, economics and global affairs. Hosted by entrepreneur and co-founder Tom Bilyeu, the show features in-depth conversations with world-class thinkers focused on building resilience, critical thinking, and long-term success in a rapidly changing world.
Women of Impact is a leading personal growth show hosted by entrepreneur and advocate Lisa Bilyeu. Through candid, actionable conversations with experts and cultural leaders, the show tackles relationships, confidence, mental health, and identity—helping women develop the skills, boundaries, and self-belief needed to thrive personally and professionally.
Love Theory is a relationship-focused podcast hosted by Tom and Lisa Bilyeu, featuring real-time video conversations with callers from the Impact Theory community. While episodes are recorded (not streamed live), callers join live on video—requiring tight production, strong judgment, and thoughtful caller management to ensure emotionally safe, high-quality conversations.

Impact Theory University (ITU) is Impact Theory's online business education platform, designed to give entrepreneurs the exact tools, frameworks, and strategies they need to build and scale. Through programs like Zero to Founder and The Founders' Circle, ITU delivers Tom Bilyeu's proven methodologies in a structured, high-impact format - so you're not just learning, you're executing.

We’re looking for a Los Angeles–based Social Media Manager to own our short-form and professional social presence—YouTube Shorts, Instagram, and LinkedIn—from strategy through execution. You’ll create and publish high-performing content, build a consistent brand voice, and drive measurable growth across reach, engagement, and qualified demand.

Content Strategy & Programming

• Build and maintain a weekly/monthly content calendar across YouTube Shorts, Instagram (Reels/Stories/Feed), and LinkedIn.
• Develop platform-specific strategies (what wins on Shorts vs. Reels vs. LinkedIn) while maintaining a cohesive brand narrative.
• Identify recurring content series and scalable formats (founder POV, behind-the-scenes, education, FAQs, customer stories, trends).

Short-Form Production (Hands-on)

• Plan, shoot (when needed), and edit short-form video optimized for retention and repeatability.
• Write strong hooks, on-screen text, captions, and CTAs; coordinate thumbnails/titles for Shorts.
• Collaborate with internal SMEs/execs to translate expertise into engaging, “camera-ready” content.
• Stay on top of trends, audio, and formats—without chasing irrelevant hype.

Community & Brand Presence

• Own day-to-day publishing, community management, and comment/DM responses (or manage vendors).
• Protect and reinforce brand voice; elevate positive community interactions and manage escalations.

Growth, Testing & Analytics

• Set measurable goals and run structured experiments (hook tests, posting cadence, creative variants).
• Track performance using native analytics + tools; deliver weekly snapshots and a monthly insights report.
• Translate data into action: creative iteration, posting strategy, audience segmentation, and content themes.

Cross-Functional Collaboration

• Partner with Marketing, Creative, and Sales to support launches, announcements, events, and campaigns.
• Build lightweight workflows for approvals, content intake, and asset management.
• Manage freelancers/creators as needed (editors, shooters, designers) and keep projects on track.

Success Metrics (Example KPIs)

• YouTube Shorts: average view duration / retention, views per post, subscriber growth, traffic to key pages
• Instagram: Reels reach, engagement rate, saves/shares, follower growth, profile actions
• LinkedIn: impressions, engagement rate, follower growth, click-through rate, lead generation (where applicable)
• Operational: consistent publishing cadence, turnaround time, content pipeline health

Required

• 3+ years managing brand social channels with short-form video ownership (strategy + execution).
• Demonstrated growth results on at least two of: YouTube Shorts, Instagram, LinkedIn.
• Strong writing skills (hooks, captions, LinkedIn copy, brand voice consistency).
• Proficiency with short-form editing tools (e.g., CapCut, Premiere, Final Cut, Descript) and basic design (Canva/Adobe).
• Comfortable directing talent and capturing content on-site in LA when needed.

Preferred

• Experience in a fast-moving brand, creator-led brand, startup, or agency environment.
• Paid social collaboration experience (briefing ads team, boosting top performers).
• Familiarity with social listening, trend forecasting, and creator partnerships.
• Working knowledge of brand safety, usage rights, and music/licensing considerations.

Physical Requirements

• Prolonged periods working at a desk, using a computer, and reviewing content on screens.
• Ability to maintain concentration and attention to detail for extended periods.

Salaried at $95,000 - $125,000 USD per year commensurate on experience

• Competitive medical, dental, and vision insurance plans.
• Life insurance and 401(k) retirement plan.
• Flexible PTO policy.
• 1-year subscription to Audible.
• Full access to Impact Theory University.
• Two complimentary books: Radical Confidence by Lisa Bilyeu and Principles by Ray Dalio.

Impact Theory is an equal opportunity employer and is committed to fostering an inclusive and diverse workplace. We do not discriminate based on race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, marital status, veteran status, or any other protected characteristic under applicable laws. All employment decisions are based on qualifications, merit, and business needs.

As required by California law, Impact Theory provides reasonable accommodations for qualified individuals with disabilities.

Note: This job description is intended to outline the general nature and level of work performed in this role. Responsibilities, duties, and activities may evolve over time at the company’s discretion.