Social Media Specialist

Social Media Specialist

Overview
The Social Media Specialist plays a critical role in amplifying Aerial Canvas’s brand presence through daily social content creation, editing, and campaign management. This role is designed for a current Creative Specialist ready to take the next step, leveraging their production skills to build engaging, trend-forward content that drives visibility, engagement, and leads.

Responsibilities

• Content Capture: Capture daily behind-the-scenes, client interactions, and property media across 15–20 shoots per day.
• Editing: Edit the majority of social-first content (Reels, TikToks, Shorts, posts, and stories) in DaVinci Resolve, Final Cut Pro, or Premiere.
• Posting & Scheduling: Maintain consistency across platforms:
  • 3–7 posts per week (posts & reels)
  • Daily Instagram stories
  • Monthly analytics report
• Ad Management: Plan, launch, and manage campaigns (Meta Business Suite, Google Ads, LinkedIn, TikTok), with authority to execute budgets within approved parameters.
• Content Organization: Curate, store, and label evergreen content in Dropbox and Google Drive for future campaigns.
• Collaboration: Communicate with PMs, creative specialists, and clients to align on shoot access, NDAs, and brand priorities.
  Performance: Eligible for commission on qualified leads generated directly from social campaigns.
• Social Media Engagement & Lead Handoff: Monitor and respond to comments and direct messages across all platforms; provide accurate information to clients and prospects; ensure smooth handoff of inquiries and leads to the appropriate internal team (client operations, project management, or production).

Required Skills

• Proficiency in DaVinci Resolve (preferred), Final Cut Pro, and/or Premiere.
• Strong understanding of social media trends, video editing, and color grading.
• Familiarity with Meta Business Suite, Google Ads, and analytics reporting.
• Self-motivated, detail-oriented, and adaptable to daily fieldwork.
• Advanced skills in photography, video, and drone operations.
• FAA Part 107 Drone License is required.
• High emotional intelligence (EQ) with the ability to communicate clearly and empathetically.
• Ability to manage time effectively, with a focus on tracking hours and meeting deadlines.

Equipment

• Company-provided kit (camera, tripod, gimbal, drone, etc.).
• Computer: company equipment may be provided as needed.

Travel Expectation

• Daily travel across the Bay Area to properties; mileage reimbursed at IRS/CA rate via MileIQ.

Compensation & Benefits

• Hourly + overtime eligible.
• Eligible for commission on qualified leads generated.
• Benefits include company phone, internet stipend, mileage reimbursement, company kit.
• Full alignment with Creative Specialist benefits/perks.

WORK HOURS

This is a full-time, hourly position with optional overtime (OT) and double overtime (DOT) opportunities. Work hours will vary based on project needs, with the possibility of weekend availability. Standard operating hours are Monday-Sunday, 9:00 am PST to 6:00 pm PST.

WORKPLACE CULTURE

We are a privately funded and owned start-up. As a burgeoning real estate marketing agency, we are innovative and disruptive. We value open communication, team chemistry, and challenges that are stimulating. Our Core Values can be found here: https://www.aerialcanvas.com/corevalues.

EDUCATION AND EXPERIENCE QUALIFICATIONS

• High school diploma or equivalent
• Undergraduate degree or equivalent relevant work experience
• 1-3 years of experience in professional or independent creative contracting work

PHYSICAL ACTIVITIES

• Moving about to accomplish tasks or moving from one worksite to another
• Adjusting or moving objects up to 50 pounds in all directions
• Repeating motions that may include the arms, wrists, hand, and/or fingers
• Operating light machinery and/or electronic equipment
• Assessing the accuracy, neatness, and thoroughness of the work assigned
• Standing for extended periods of time

We are looking for passionate individuals who take pride in their work! The ideal applicant takes chances but is also calculated. They practice a student-and-teacher mindset and learn as quickly as they are willing to share their knowledge. Lastly, they value themselves as entrepreneurs and have developed the leadership competencies and business acumen to operate with ownership.

Aerial Canvas provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.