Social Media Specialist

Eataly is the world’s largest artisanal Italian food and beverage marketplace! Eataly is not a chain; each Eataly is different, with its own character and own theme – but all with the same aim... for our guests to:

• EAT authentic Italian food at our restaurants, cafés and to-go counters
• SHOP a selection of high-quality Italian, local and homemade products
• LEARN through our classes and our team’s product knowledge

The Social Media Specialist plays a pivotal role in shaping and executing the social media strategy for Eataly North America, focusing on enhancing brand presence and engagement across digital platforms. Reports to the Head of Media. 

• Collaborates closely with the Creative Team to craft exceptional social media strategies and content tailored to each brand's unique voice and positioning 

• Drives community engagement across social platforms, proactively identifying opportunities for real-time interaction and keeping abreast of evolving social media trends and consumer behaviors 

• Oversees daily social media operations for the team, ensuring seamless execution of strategies 

• Manages the content calendar and oversees all aspects of social media content creation, from ideation to implementation 

• Spearheads social-first campaigns, influencer partnerships, and brand collaborations to amplify brand presence on social media channels 

• Utilizes social media analytics tools for deep insights and proposes content strategies aligned with brand objectives 

• Collaborates closely with the Public Relations Team to integrate influencer marketing seamlessly into overall social media initiatives 

• Conducts in-depth performance analysis and delivers comprehensive reports 

• Researches and continuously monitors emerging social media trends to ensure staying ahead of the curve 

• Produces store-related social media content when needed, from copy to image 

• Performs other duties as required or assigned 

• Bachelor’s Degree in Marketing, Communications, or a related field 

• 2+ years of experience in social media management 

• Exceptional verbal and written communication skills and relationship-building skills 

• Organizational and time management skills 

• Experience in the food and beverage industry preferred 

• Knowledge of Italian cuisine and culture preferred 

Benefits and Perks

• Medical, Dental, Vision Insurance
• Paid Time Off
• Paid Parental Leave
• 401K with match or RRSP
• Bonus program
• Free family meal daily
• Discounts at Eataly
• Classes on products and Italian cuisine
• Referral bonus program
• and more!

JOB REQUIREMENTS 

• Availability to work onsite with a flexible schedule often including evenings, weekends, and holidays 

• Ability to travel up to 10% of the time 

The annual salary for this position is $70,304 

Eataly is an equal employment opportunity employer. It is the Company’s policy to not unlawfully discriminate against any applicant or employee on the basis of race, color, sex, sexual orientation, religion, national origin, age, disability or any other characteristic made unlawful to consider by applicable federal, state, or local laws. Eataly also prohibits harassment of applicants and employees based on any of these protected categories. It is also Eataly’s policy to comply with all applicable federal, state and local laws regarding consideration of unemployment status, salary history, credit/bankruptcy history and criminal background/conviction history in making hiring decisions.  If contacted for an employment opportunity, please advise Human Resources if you require accommodation.