The Senior Director, Growth Marketing leads data-driven marketing strategies for high-value health systems, focusing on sophisticated ABM campaigns and marketing analytics.
We are seeking a Senior Director, Growth Marketing (Remote US) to lead a sophisticated, data-driven marketing strategy focused on a select group of high-value health systems. This is not a traditional, high-volume demand generation role; many of the campaigns are high-touch, "quality over quantity" semi-tailored content.
- 10+ years of experience in growth/digital marketing, with a heavy emphasis on B2B enterprise marketing, Account-Based Marketing (ABM), and marketing operations/analytics.
- Proven expertise in designing and executing sophisticated, multi-touch ABM campaigns against a limited, high-value list of enterprise accounts (e.g., $500K+ ACV).
- You are a "super-analyst" by nature. Deep, hands-on expertise in marketing analytics, data infrastructure, attribution modeling, and BI tools is required.
- Direct experience owning, managing, or being the key stakeholder for a marketing operations function and tech stack (e.g., HubSpot, Marketo, Salesforce).
- Experience and curiosity in using new AI-powered tools for content personalization, segmentation, and data analysis to find "80/20" efficiencies.
- A data-first, hypothesis-driven mindset. You don't just report on data—you live in it, find new patterns, and build the systems to automate insights.
- Strong experience in lead scoring, nurturing workflows, and managing the end-to-end lead-to-revenue funnel.
- Skilled in stakeholder alignment, cross-functional collaboration, and leadership within a high-growth organization.
- Bachelor’s degree in Marketing, Business, Data Science, or related field; MBA preferred.
Top Skills
Ai-Powered Tools
Bi Tools
Hubspot
Marketo
Salesforce
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