Sr. Director, Product Marketing

Alation is pioneering the next era of data intelligence — powered by AI agents and trusted data. Organizations around the world rely on Alation to drive self-service analytics, cloud transformation, data governance, and AI innovation. Our technology helps enterprises connect people and data to make faster, smarter, and more confident decisions. With more than $340M in funding – valued at over $1.7 billion and more than 650 customers, including 40% of the Fortune 100.

As data becomes the foundation of every business, Alation is leading the way in helping organizations unlock their full potential. By bringing intelligence, automation, and trust to every interaction, we empower customers to scale data-driven innovation with confidence and speed.

Joining Alation means being part of a winning team shaping the future of AI-powered data intelligence. We move fast, think big, and deliver results together.

Job Description:

Note: this is a hybrid role requiring that you work onsite 2x per week in our Redwood City, CA office. Local candidates only. No relocation.

We are seeking a Senior Director of Product Marketing to lead our product positioning and messaging, pricing and packaging strategy, and enable revenue growth across product lines. Reporting directly to the Chief Marketing and Strategy Officer, you will partner cross-functionally with Product, Sales, and Customer Success to translate product capabilities into customer value and market success.

As a key member of the Marketing Leadership Team, you will play a strategic and hands-on role in shaping Alation’s market presence, category leadership, and customer engagement. One more thing...We work in a hybrid model—you’ll join us in our Redwood City office to collaborate, connect, and enjoy a team atmosphere!

What You'll Do

• Lead Product Marketing Strategy: Define and execute differentiated positioning, compelling messaging, and strategic narratives for Alation’s products and platform.

• Drive Product Launch Execution: Own and orchestrate product launches, working with Product, Sales, and Enablement to bring new innovations to market effectively.

• Market and Customer Insight: Champion deep understanding of buyers, customer personas, and competitive landscape to inform positioning, analyst relations and sales strategy.

• Analyst Relations Leadership: Manage relationships with key industry analysts (e.g., Gartner, Forrester, IDC) to shape perception, influence reports, and position Alation as a category leader.

• Sales Enablement: Equip Sales and Customer Success teams with powerful content, tools, and training to accelerate deal velocity and improve win rates.

• Partner with Product: Collaborate closely with Product Management to shape roadmap narratives and ensure market needs are reflected in future innovation.

• Thought Leadership & Evangelism: Develop industry thought leadership content and partner with executives to establish Alation as a category-defining leader.

Your Background

• 10+ years of progressive experience in B2B SaaS, including 5+ years leading high-performing Product Marketing teams—ideally in enterprise and/or data-focused technology environments

• Proven ability to craft compelling positioning and messaging for multi-product platforms, driving clarity and excitement across both technical and business audiences

• Skilled at orchestrating and supporting multiple, high-impact product launches each quarter in fast-moving, cross-functional environments

• Exceptional storytelling and communication skills, with a track record of aligning stakeholders and driving momentum at all levels of the organization

• Strong cross-functional partner, with deep experience working closely with Product, Sales, Enablement, and Customer Marketing to bring go-to-market strategies to life

• Metrics-minded and impact-driven; consistently uses data to refine strategy and demonstrate the business value of marketing programs

• An empathetic and inspiring leader, passionate about mentoring teams, fostering growth, and building a strong culture of ownership, creativity, and collaboration

#LI-MS1

#LI-Hybrid

Compensation Pay Range:

Salary Information

The base salary range is specific to the United States.  The salary of the final candidate selected for this role will be set based on a variety of factors, including but not limited to internal equity, experience, education, work location, specialty and training.  If the final candidate has a different level of experience, the base salary target range may be lower or higher than what is published.

Alation, Inc. is an Equal Employment Opportunity employer. All qualified applicants will receive consideration for employment without regards to that individual’s race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender identity, age, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.                                   
 

The Company will strive to provide reasonable accommodations to permit qualified applicants who have a need for an accommodation to participate in the hiring process (e.g., accommodations for a job interview) if so requested.  
 

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