Senior Strategic Marketing Manager (AMER)

We are seeking a Senior Strategic Marketing Manager (AMER) to drive high-impact marketing programs and initiatives that accelerate pipeline creation, progression, and revenue outcomes across the AMER. This role sits at the intersection of marketing strategy, pipeline analytics, and cross-functional execution. The ideal candidate will identify pipeline gaps, translate regional funnel insights into targeted marketing programs, and orchestrate initiatives that influence both net-new opportunity creation and mid-funnel acceleration across Enterprise and Major segments. Working closely with Marketing, Sales, and SDR leadership, this individual will act as a strategic program driver and execution lead, ensuring that marketing initiatives align with regional pipeline priorities and deliver measurable impact on revenue outcomes. This is a highly collaborative role for a data-driven, hands-on operator who thrives in fast-moving environments and is comfortable building programs from the ground up while driving alignment across teams.

This role is accountable for developing and executing strategic marketing programs that directly contribute to AMER pipeline and revenue targets across Enterprise and Major segments. By identifying funnel gaps and orchestrating targeted initiatives, this position plays a critical role in improving pipeline health, accelerating deal progression, and driving revenue growth across the region.

Analyze AMER pipeline performance across Enterprise and Major segments to identify gaps in pipeline coverage, conversion, and velocity. Translate insights into targeted marketing programs designed to address funnel risk and accelerate pipeline creation and progression.

Develop and execute high-impact marketing initiatives designed to engage new buying groups and expand influence within priority accounts. Design programs that drive net-new opportunities while increasing engagement across strategic segments.

Create programs focused on progressing engaged accounts further into the funnel and increasing opportunity momentum. Design targeted experiences such as workshops, executive engagement programs, and strategic marketing activations that help advance deals already in motion.

Act as a central orchestrator across GTM stakeholders to ensure coordinated execution against regional pipeline priorities. Establish clear alignment around priority accounts, campaign activation, follow-up motions, and pipeline progression.

Identify high-value Enterprise and Major accounts where targeted marketing investment can materially influence pipeline creation. Develop account-centric programs that deepen engagement across buying centers and expand opportunity potential.

Develop new marketing programs designed to drive pipeline and revenue impact. Pilot initiatives, measure outcomes, and scale successful programs into repeatable frameworks that can be adopted across segments and regions.

Capture learnings from program experimentation and execution across AMER and translate them into repeatable playbooks and frameworks that improve marketing effectiveness and pipeline performance.

• 6-8+ years of B2B marketing experience across demand generation, field marketing, revenue marketing, or go-to-market program leadership.
• Experience supporting Enterprise or strategic account sales teams in a high-growth SaaS or data-driven organization.
• Proven ability to develop marketing programs that drive pipeline creation, opportunity progression, and measurable revenue outcomes.
• Strong analytical mindset with the ability to interpret pipeline data, funnel performance, and campaign metrics to identify growth opportunities.
• Ability to translate insights into actionable programs and scalable go-to-market frameworks.
• Demonstrated experience working cross-functionally with Sales, SDR, Marketing, and other GTM teams to drive coordinated execution.
• Highly self-directed and comfortable operating in a fast-paced environment with evolving priorities.
• Willingness to roll up sleeves and build programs from concept through execution while maintaining a strategic perspective.
• Excellent stakeholder management and communication skills.

• Unlimited vacation time with a culture that actively encourages time off
• 401k plan with 3% guaranteed company contribution
• Comprehensive healthcare coverage
• Generous paid parental leave
• Flexible stipends for:
  • Health & Wellness
  • Home Office Setup
  • Cell Phone & Internet
  • Learning & Development
  • Office Space

We offer competitive compensation packages commensurate with experience, including salary, equity, and where applicable, performance-based pay. Our Talent Acquisition Team can answer questions around dbt Lab’s total rewards during your interview process. In select locations (including Boston, Chicago, Denver, Los Angeles, Philadelphia, New York City, Austin, San Francisco, Washington, DC, and Seattle), an alternate range may apply, as specified below.

• The typical starting salary range for this role is:
  • $162,000 - $196,000 USD
• The typical starting salary range for this role in the select locations listed is:
  • $180,000 - $220,000 USD

#LI-Remote