Lead innovation product marketing for e.l.f. SKIN by developing and executing product innovation strategies, identifying market opportunities using consumer insights and social listening, managing the product development cycle and launches, setting pricing and COGS targets, collaborating cross-functionally (R&D, Creative, Sales, QA, Compliance), supporting sampling and education, and presenting opportunities at Stage Gate meetings to drive category growth and market share.
About the Company
e.l.f. Beauty, Inc. stands with every eye, lip, face, paw and fin. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, Well People - clean beauty powered by plants, Naturium - high-performance, biocompatible, clinically-effective and accessible skin care, and our newest brand, rhode skin - developed by Hailey Rhode Bieber, a line of curated skincare essentials, formulated for a variety of skin types and needs with high performance ingredients, it’s a daily routine that nourishes your skin barrier over time
In our Fiscal year 26, we had net sales of $1.6 Billion and our business performance has been nothing short of extraordinary with 29 consecutive quarters of net sales growth. We are the #2 mass cosmetics brand in the US and are the fastest growing mass cosmetics brand among the top 5. Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last seven fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.
Visit our Career Page to learn more about our team: https://www.elfbeauty.com/work-with-us
Position Summary
We are seeking a strategic and results-driven professional to join our dynamic team as the Senior Manager, Innovation Product Marketing for e.l.f. SKIN. This position will play a key role in driving the growth of one of our most exciting and rapidly expanding categories.
As the Senior Manager, you will assist in the development and implementation of the global product marketing strategy and innovation pipeline for our Skincare category. Your focus will be on identifying key segments, driving brand growth, and contributing to the innovation roadmap to capture new market opportunities and increase market share.
Responsibilities:
- Manage innovation product marketing for skincare categories to help build segments and support strategic direction.
- Manage the execution of product marketing initiatives and contribute to the innovation pipeline for the skincare category, ensuring alignment with overall business objectives.
- Develop comprehensive product innovation strategies for that aligns with market trends and consumer needs.
- Utilize market data, consumer insights, and social listening to identify and prioritize new market opportunities.
- Conduct thorough market analysis to determine success factors for both new and existing product offerings.
- Partner with Product Development team on ingredients, product formats, clinical and consumer testing parameters for product claims. Collaborate on compelling storytelling and marketing narratives for product launches that resonate with consumers.
- Participate in strategic calendar planning and innovation sessions, fostering cross-functional collaboration.
- Work closely with cross functional departments to execute innovation briefs, detailing strategies, positioning, target claims, ingredients, pricing, and packaging.
- Develop pricing strategies based on market positioning and competitive analysis.
- Responsible for cost of goods management and value analysis to support financial objectives.
- Collaborate with the Education team to enhance educational initiatives tied to product launches.
- Support the implementation of sampling strategies for new products in collaboration with Sales and Brand Marketing teams.
- Ensure the creation of impactful product copy in partnership with copywriters.
- Work alongside cross-functional teams—including Creative, Brand (Go To Market), Compliance, Visual Merchandising, and R&D—to ensure successful execution of product launches.
- Engage with Quality Assurance teams to identify and address product improvement opportunities.
- Participate in weekly innovation international meetings with key stakeholders to facilitate timely launches.
- Prepare and present product opportunities at Stage Gate meetings as required.
Requirements:
- Bachelor’s degree required
- Minimum of 5+ years of product marketing experience, with a focus on beauty industry.
- Experience in managing the product development cycle, from concept to market introduction.
- Strategic thinker with the ability to translate initiatives into actionable marketing plans.
- Strong knowledge of the skincare category and mass-market landscape, with expertise in customer-driven marketing strategies.
- Ability to thrive in a fast-paced, dynamic environment while effectively managing multiple priorities.
- Strong organizational skills and attention to detail, with the ability to manage several projects simultaneously.
- Strong sense of personal leadership and ownership.
- Excellent written, verbal, and presentation communication skills.
- Proficiency in PowerPoint, Word, Excel, and relevant industry databases.
- Willingness to travel (domestic and international).
The base salary range for this role is listed above.
Total compensation includes base salary, annual company-based performance bonus, and equity. Under e.l.f.’s annual bonus program, employees are eligible to earn up to 200% of their target bonus when company performance exceeds defined goals. In addition, e.l.f. provides a variety of other benefits to employees, including medical, dental, and vision insurance, a retirement savings plan, gender neutral parental leave, and unlimited paid time off. The amount of total compensation (including base salary) offered will be based on a wide range of factors, including geographic location, experience, specific skills, and qualifications.
Compensation components are subject to change at the company’s discretion
This job description is intended to describe the general nature and level of work being performed in this position. It also reflects the general details considered necessary to describe the principal functions of the job identified, and shall not be considered, as detailed description of all the work required inherent in the job. It is not an exhaustive list of responsibilities, and it is subject to changes and exceptions at the supervisors’ discretion.
e.l.f. Beauty respects your privacy. Please see our Job Applicant Privacy Notice (www.elfbeauty.com/us-job-applicant-privacy-notice) for how your personal information is used and shared.
E.L.F. Beauty Oakland, California, USA Office
570 10th Street, Oakland, CA, United States, 94607
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