Sr. Manager, Product & Property Marketing - Bose Luxury (McIntosh & Sonus faber)

At Bose Corporation, we believe sound is the most powerful force on earth - and for over 60 years, we have been a company built on innovation, excellence, and independence. Privately owned, fiercely customer-focused, and driven by our values, we continue to lead industries and transform lives through sound.
Today, Bose Corporation is entering an exciting new era. Across multiple global Business Units and Global Functions, we are shaping the future of audio technology, automotive, luxury, and premium experiences. We invite you to join us in this transformation.
Job Description
Bose Luxury is building the first true and globally recognized luxury audio experience-elevating sound beyond performance into culture, craft, and emotional connection.
Our brands, McIntosh and Sonus faber, represent distinct expressions of luxury-spanning bold cultural impact and refined, multi-sensory craftsmanship. Together, we are expanding beyond traditional audiophile audiences to engage a broader luxury consumer, while enabling our dealer and distributor network to deliver exceptional, white-glove experiences.
The Sr. Manager, Product & Property Marketing is responsible for defining how Bose Luxury's products and owned experiences come to market-ensuring that both are positioned, expressed, and delivered at the highest level across all regions.
This role leads product go-to-market strategy, evergreen asset ecosystems, and owned brand properties-ensuring a cohesive and premium brand experience across all touchpoints.
Roles & Responsibilities
Product Go-to-Market Strategy & Execution
- Lead go-to-market strategies from concept through in-market lifecycle
- Partner with Product, Sales, and Creative teams to align positioning and execution
- Ensure launches drive demand and enable dealer success
Evergreen Assets & Platforms
- Manage global brand and product asset ecosystems (web, catalogs, content)
- Ensure consistency across regions and alignment with brand standards
- Partner with Creative on brand worlds and storytelling platforms
Owned Properties & Experience Marketing
- Lead House of Sound (NYC) and Sonus faber Factory Experience (Vicenza)
- Position properties as brand beacons and sales-enabling environments
- Drive programming and marketing to build desire and engagement
Experiential Guidelines & Playbooks
- Develop global standards for in-person experiences
- Ensure consistency across owned, partner, and dealer environments
Brand Stewardship & Standards
- Maintain brand positioning, look & feel, and storytelling consistency
- Partner with Creative to ensure alignment across all touchpoints
Luxury Auto & Strategic Experience Support
- Support automotive partnerships and brand integration
- Ensure consistency of brand expression in partner environments
Cross-Functional Collaboration
- Partner with Creative, Activation, Training, and Sales teams
- Align product, property, and brand initiatives with global marketing plans
- Ensure integration across regions and channels
Experience & Skills
- 8-12+ years in product, brand, or experiential marketing
- Experience leading global or multi-region product launches
- Strong understanding of luxury branding and storytelling
- Experience managing physical or experiential environments
- Strong cross-functional leadership and execution skill
#LI-SS1
At Bose, you're inspired to be and do your best and are rewarded for your unique talents! Our compensation is thoughtfully tailored to your skills, experience, education, and location, and goes beyond base salary. The hiring range for this position in the primary work location of New York, New York is: $163,500-$224,850.The hiring range for other Bose work locations may vary. In addition to competitive base pay we offer rewards including bonus programs, comprehensive health and welfare benefits, a 401(k) plan, plus exclusive perks designed to support your wellbeing, and a generous employee discount where you can immerse yourself in our products and experiences. We are a proudly independent company-driven by purpose, guided by our values, and united by a belief in the power of sound. As the world leader in audio experiences, we're creating what's next-pushing boundaries and delivering transformative sound experiences for people everywhere. Join us and make your next career move a mic-drop. Let's Make Waves.
Bose is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, age, disability, veteran status, or any other legally protected characteristics. The EEOC's "Know Your Rights: Workplace discrimination is illegal" Poster is available here: https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf. Bose is committed to providing reasonable accommodations to individuals with disabilities. If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to [email protected]. Please include "Application Accommodation Request" in the subject of the email.
Our goal is to create an atmosphere where every candidate feels supported and empowered in the interviewing process. Diversity and inclusion are integral to our success, and we believe that providing reasonable accommodation is not only a legal obligation but also a fundamental aspect of our commitment to being an employer of choice. We recognize that individuals may have different needs and requirements based on their abilities, and we provide reasonable accommodations to ensure ideal conditions are met during the application process.