Sr. Manager, Web Experience and Digital Strategy

Altera is seeking an experienced Senior Manager of Web Experience & Digital Strategy to own the vision, roadmap, and execution of Altera.com, our primary digital experience for customers, distributors, and partners. This role is responsible for delivering a world-class B2B digital journey that supports demand generation, technical support, customer awareness and evaluation, developer enablement, training, and corporate positioning.

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This is a hands-on leadership position requiring a blend of digital strategy, UX expertise, technical understanding of enterprise web platforms, semiconductor industry experience and strong cross-functional influence.

Responsibilities

• Lead the vision, strategy, roadmap, and execution for the Altera.com experience to support key business goals across marketing, product, support, and training.

• Own the web experience strategy, including UX, information architecture, design standards, content architecture, SEO, and analytics frameworks.

• Manage and evolve the web platform ecosystem, including Drupal/Acquia, Salesforce integrations, Khoros community pathways, Fluid Topics documentation, and Docebo training experiences.

• Direct, mentor, and grow a team of web producers, UX/design partners, and external agencies.

• Establish and operate a scalable web production and governance model covering intake, prioritization, sprint planning, content updates, QA, and release management.

• Partner with Product, Marketing, Support, IT, Brand, and GTM leadership to ensure the website aligns with business priorities and delivers measurable results.

• Use GA4, Google Tag Manager, experimentation, and A/B testing to drive continuous improvement and data-driven decision making.

• Ensure brand consistency, accessibility, performance, security, and overall quality across all digital touchpoints.

Qualifications

• 10+ years of experience leading enterprise-scale B2B or technical web experiences at a semiconductor or related industry organization.

• Proven success owning both strategy and execution for large, complex websites.

• Deep experience with Drupal/Acquia, modern UX practices, design systems, and component-based architectures.

• Strong background in digital strategy, customer journey design, and funnel optimization.

• Demonstrated ability to work closely with senior executives and cross-functional teams to translate business goals into scalable digital experiences.

• Expertise with GA4, GTM, SEO, A/B testing, analytics, and data-driven optimization.

• Experience with platforms such as Salesforce, Khoros, Docebo, Fluid Topics, and marketing automation tools.

• Strong leadership presence with the ability to mentor, influence, and drive accountability across teams.

• Ability to balance strategic vision with hands-on execution in a fast-paced environment.