Leads integrated AMER marketing campaigns for a B2B SaaS company, localizing global initiatives, developing regional content, partnering with Sales and BDR teams, managing campaign projects, and optimizing performance based on pipeline, conversion, and ROI data. The role also drives customer advocacy, expansion campaigns, market research, stakeholder alignment, and campaign reporting.
About Us
HiBob helps modern, mid-size businesses transform the way they manage people, giving HR and managers all they need to connect, engage, develop, and retain top talent. Since 2015, we’ve achieved consecutive triple-digit year-over-year growth, all backed by our amazing team of Bobbers from across the globe, making us the choice HRIS of over 3500 midsize and multinational companies.
Our HR platform is intuitive, data-driven, and built for the way people work today: globally, remotely, and collaboratively. Fast-growing companies across the globe rely upon Bob to help them create the best work experiences for their people.
Come and be you with us
Being a Bobber is all about being you. We want you to bring all parts of yourself to work, giving you the freedom and confidence to be the best you and do your best work. If that’s bubbly, shy, precise, funny, bold, kind, honest, brilliant, or anything in between, we’re waiting with open arms. Come join us.
It’s an exciting time to join! Salesforce is leading a $166 million investment in the company, supporting our vision to bring trusted people context into the AI-powered enterprise. As we accelerate our product, technology, AI, and innovation roadmap, you’ll have the opportunity to help shape what comes next.
The Senior Marketing Campaign Manager is responsible for shaping and executing integrated marketing campaigns and content that build awareness of HiBob’s value proposition and drive measurable pipeline in the AMERs region. This role maximizes global campaigns locally, creates regionally relevant campaigns and content, and partners closely with Sales/BDR and cross-functional marketing teams to convert leads through the full buyer journey.
**Due to the needs of the business and the teams this role supports, candidates must reside within the Eastern Time Zone (ET).
Job requirements
Job responsibilities
Campaign Strategy & Planning (AMERs)
● Lead the planning and execution of the AMERs campaign calendar to increase market share, build brand awareness and hit pipeline generation targets.
● Localize global thematic campaigns for local market needs, identifying required regionalization and local channel activation.
● Use market intelligence and buyer insights (in partnership with Product Marketing) to shape campaign messaging, segmentation and ABM motions.
Global- to-Local Campaign Execution & Project Management
● Feed AMERs insights and intel into the creation of global campaigns and identify areas for regionalization to execute locally - ensuring pipeline forecasts, objectives and promotional activities are aligned for regional implementation.
● Independently manage campaign projects end-to-end, maintaining structure, timelines, and cross-functional alignment. Proactively identify potential risks or blockers and adjust plans to keep campaigns on track and deliverables on time.
● Develop campaign resources for local initiatives, including timelines, decks, one-pagers, Slack
channels, and Asana projects, to ensure stakeholders know where to access information and ask question.
● Partner with the BDR and Sales leaders to design and execute the campaign follow-up plan upon launch. Take ownership of monitoring performance and proactively optimize follow-up activities to improve conversion rates.
● Independently deliver timely and precise campaign updates to broader marketing and GTM teams via Slack, GTM meetings and reporting.
Content Development & Localization
● Independently create and refine short-form copy aligned to global messaging and brand guidelines. Optimize content for local channels to increase engagement and relevance.
● Review global content and provide regional feedback from a AMERs perspective, ensuring local nuances and audience needs are represented and incorporated.
● Collaborate with design, digital teams, and external partners to produce high-impact regional content and campaign assets.
Stakeholder Management & Communication
● Create and communicate clear expectations for each stakeholder’s role and responsibilities within campaigns. Maintain open communication to ensure alignment and accountability throughout delivery.
● Proactively identify and address challenges related to stakeholder deliverables or misalignment with campaign objectives. Escalate risks early, provide solutions, and ensure expectations are consistently met.
● Work closely with Sales, Business Development, and the BDR leader to ensure marketing strategies are effectively communicated and integrated across the buyer journey.
Performance Measurement & Optimization
● Define campaign goals and measurement mechanisms. Prepare marketing activity reports using leading indicators (impressions, registrations, ICP fit, open rates, cost per lead, MQAs. SQAs, etc.) and lagging indicators (pipeline impact, ROI, conversion, CW). Provide narrative insights to interpret results.
● Ensure marketing activities drive both short- and long-term business goals by identifying and
implementing process, content and funnel improvements. Proactively share insights to optimize performance.
● Measure, quantify and report on AMERs campaign performance to inform ongoing planning and investment decisions.
Customer Advocacy & Expansion
● Independently lead the identification and development of customer case studies, managing content creation and promotional activities to maximize visibility and impact.
● Partner with Customer Marketing and Account Management to design and execute targeted expansion campaigns aligned to regional business objectives. Track performance and share insights.
● Build and maintain strong relationships with key internal partners and AMERs industry influencers and communities.
Market Research & Local Insight
● Support market research and analysis efforts to evaluate industry trends, working with Product Marketing to provide market intelligence insights for the region.
Base salaries for this role range from $139,500 - $179,000 per year.
As an HR company, HiBob seeks to create a best-in-class employee experience for all Bobbers. We take immense pride in the diversity of our team and in creating an environment that is fair and equitable for all. Ensuring pay equity across race, gender, and all other forms of diversity is pivotal to this mission.
When determining salary ranges for our roles, we look at external market data and the salaries of Bobbers holding the same or similar roles. Our pay bands are wide because great candidates come to us with a broad range of experience and skill sets. When making individual pay rate decisions, we take into account the candidates’ depth of experience, their qualifications relative to incumbent employees, and their location-among other factors.
Benefits
At HiBob, our people are at the heart of everything we do.
We’re building a global village of ambitious, thoughtful, and talented Bobbers who want to do the best work of their careers. With a vibrant NYC office and remote teammates across the country, we’ve created an environment where people can be themselves, grow quickly, and make a real impact.
Joining HiBob means working alongside exceptional people while being supported with competitive compensation, comprehensive benefits, and pre-IPO equity, including the perks below.
Ownership & Financial
Join HiBob and be part of a dynamic, people-centric organization where your impact will shape the future of work. Apply now and unleash your potential in a supportive, inclusive environment that celebrates your uniqueness.
HiBob helps modern, mid-size businesses transform the way they manage people, giving HR and managers all they need to connect, engage, develop, and retain top talent. Since 2015, we’ve achieved consecutive triple-digit year-over-year growth, all backed by our amazing team of Bobbers from across the globe, making us the choice HRIS of over 3500 midsize and multinational companies.
Our HR platform is intuitive, data-driven, and built for the way people work today: globally, remotely, and collaboratively. Fast-growing companies across the globe rely upon Bob to help them create the best work experiences for their people.
Come and be you with us
Being a Bobber is all about being you. We want you to bring all parts of yourself to work, giving you the freedom and confidence to be the best you and do your best work. If that’s bubbly, shy, precise, funny, bold, kind, honest, brilliant, or anything in between, we’re waiting with open arms. Come join us.
It’s an exciting time to join! Salesforce is leading a $166 million investment in the company, supporting our vision to bring trusted people context into the AI-powered enterprise. As we accelerate our product, technology, AI, and innovation roadmap, you’ll have the opportunity to help shape what comes next.
The Senior Marketing Campaign Manager is responsible for shaping and executing integrated marketing campaigns and content that build awareness of HiBob’s value proposition and drive measurable pipeline in the AMERs region. This role maximizes global campaigns locally, creates regionally relevant campaigns and content, and partners closely with Sales/BDR and cross-functional marketing teams to convert leads through the full buyer journey.
**Due to the needs of the business and the teams this role supports, candidates must reside within the Eastern Time Zone (ET).
Job requirements
- Proven senior campaign/marketing manager (10+ years), with deep expertise in B2B SaaS marketing and a track record of driving revenue impact through regional marketing.
- Demonstrated success executing marketing strategies for up-market segments.
- Strong analytical skills, with a data-driven approach to decision-making and campaign optimization.
- Ability to thrive in a fast-paced, dynamic environment, quickly adapting to changing priorities and market conditions.
- Strong organizational skills, with the ability to manage multiple campaigns and initiatives simultaneously.
- Ability to map and execute full-funnel campaigns (Demand Generation) and translate strategy into on-the-ground execution in AMERs.
- Strong copywriting/editing skills with experience adapting and localizing content for regional audiences while staying aligned to global messaging and brand guidelines.
- Comfortable using performance data to make decisions, optimize campaigns and communicate insights and impact to stakeholders.
- Proven ability to manage cross-functional deliverables, timelines and dependencies end-to-end in a fast-paced environment.
- Strong understanding of B2B SaaS buyer journeys and complex sales cycles. Able to connect marketing activities to pipeline and revenue outcomes.
- Compelling communicator who can present plans, learnings and results to diverse stakeholders.
Job responsibilities
Campaign Strategy & Planning (AMERs)
● Lead the planning and execution of the AMERs campaign calendar to increase market share, build brand awareness and hit pipeline generation targets.
● Localize global thematic campaigns for local market needs, identifying required regionalization and local channel activation.
● Use market intelligence and buyer insights (in partnership with Product Marketing) to shape campaign messaging, segmentation and ABM motions.
Global- to-Local Campaign Execution & Project Management
● Feed AMERs insights and intel into the creation of global campaigns and identify areas for regionalization to execute locally - ensuring pipeline forecasts, objectives and promotional activities are aligned for regional implementation.
● Independently manage campaign projects end-to-end, maintaining structure, timelines, and cross-functional alignment. Proactively identify potential risks or blockers and adjust plans to keep campaigns on track and deliverables on time.
● Develop campaign resources for local initiatives, including timelines, decks, one-pagers, Slack
channels, and Asana projects, to ensure stakeholders know where to access information and ask question.
● Partner with the BDR and Sales leaders to design and execute the campaign follow-up plan upon launch. Take ownership of monitoring performance and proactively optimize follow-up activities to improve conversion rates.
● Independently deliver timely and precise campaign updates to broader marketing and GTM teams via Slack, GTM meetings and reporting.
Content Development & Localization
● Independently create and refine short-form copy aligned to global messaging and brand guidelines. Optimize content for local channels to increase engagement and relevance.
● Review global content and provide regional feedback from a AMERs perspective, ensuring local nuances and audience needs are represented and incorporated.
● Collaborate with design, digital teams, and external partners to produce high-impact regional content and campaign assets.
Stakeholder Management & Communication
● Create and communicate clear expectations for each stakeholder’s role and responsibilities within campaigns. Maintain open communication to ensure alignment and accountability throughout delivery.
● Proactively identify and address challenges related to stakeholder deliverables or misalignment with campaign objectives. Escalate risks early, provide solutions, and ensure expectations are consistently met.
● Work closely with Sales, Business Development, and the BDR leader to ensure marketing strategies are effectively communicated and integrated across the buyer journey.
Performance Measurement & Optimization
● Define campaign goals and measurement mechanisms. Prepare marketing activity reports using leading indicators (impressions, registrations, ICP fit, open rates, cost per lead, MQAs. SQAs, etc.) and lagging indicators (pipeline impact, ROI, conversion, CW). Provide narrative insights to interpret results.
● Ensure marketing activities drive both short- and long-term business goals by identifying and
implementing process, content and funnel improvements. Proactively share insights to optimize performance.
● Measure, quantify and report on AMERs campaign performance to inform ongoing planning and investment decisions.
Customer Advocacy & Expansion
● Independently lead the identification and development of customer case studies, managing content creation and promotional activities to maximize visibility and impact.
● Partner with Customer Marketing and Account Management to design and execute targeted expansion campaigns aligned to regional business objectives. Track performance and share insights.
● Build and maintain strong relationships with key internal partners and AMERs industry influencers and communities.
Market Research & Local Insight
● Support market research and analysis efforts to evaluate industry trends, working with Product Marketing to provide market intelligence insights for the region.
Base salaries for this role range from $139,500 - $179,000 per year.
As an HR company, HiBob seeks to create a best-in-class employee experience for all Bobbers. We take immense pride in the diversity of our team and in creating an environment that is fair and equitable for all. Ensuring pay equity across race, gender, and all other forms of diversity is pivotal to this mission.
When determining salary ranges for our roles, we look at external market data and the salaries of Bobbers holding the same or similar roles. Our pay bands are wide because great candidates come to us with a broad range of experience and skill sets. When making individual pay rate decisions, we take into account the candidates’ depth of experience, their qualifications relative to incumbent employees, and their location-among other factors.
Benefits
At HiBob, our people are at the heart of everything we do.
We’re building a global village of ambitious, thoughtful, and talented Bobbers who want to do the best work of their careers. With a vibrant NYC office and remote teammates across the country, we’ve created an environment where people can be themselves, grow quickly, and make a real impact.
Joining HiBob means working alongside exceptional people while being supported with competitive compensation, comprehensive benefits, and pre-IPO equity, including the perks below.
Ownership & Financial
- Equity in a global, high-growth HR tech SaaS leader
- 401(k) with a 3% company match effective the month following your start date
- $2,500 employee referral bonus
- Medical, dental, and vision coverage from day one
- $1,920 annual wellness stipend to support your physical and mental wellbeing
- Annual Headspace membership and expanded wellness benefits
- Hybrid working model for Bobbers in the NY metro area
- Temporary work from anywhere for up to 2 months per year (after 6 months)
- Generous paid time off and company holidays to rest, recharge, and enjoy
- Bob Balance Days – 4 additional days within a calendar year - Enjoy a company-wide long weekend at the beginning of each quarter
- Your birthday off — plus a special gift from us
- Home office allowance to set up your ideal workspace
- Two paid Social Impact days each year to give back to causes you care about
- Frequent team and company social events, both in-person and virtual
Join HiBob and be part of a dynamic, people-centric organization where your impact will shape the future of work. Apply now and unleash your potential in a supportive, inclusive environment that celebrates your uniqueness.
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