Sr. Paid Social Specialist

About AmeriPharma

AmeriPharma is a rapidly growing healthcare company where you will have the opportunity to contribute to our joint success on a daily basis. We value new ideas, creativity, and productivity. We like people who are passionate about their roles and people who like to grow and change as the company evolves.

AmeriPharma’s Benefits

• Full benefits package including medical, dental, vision, life that fits your lifestyle and goals
• Great pay and general compensation structures
• Employee assistance program to assist with mental health, legal questions, financial counseling etc.
• Comprehensive PTO and sick leave options
• 401k program
• Plenty of opportunities for growth and advancement
• Company sponsored outings and team-building events
• Casual Fridays

Job Summary

AmeriPharma is seeking a highly skilled Senior Paid Social Specialist to develop, manage, and optimize paid social
campaigns across Facebook, Instagram, TikTok, and other platforms. This role plays a key part in driving lead generation
and patient acquisition through full-funnel strategy, creative testing, and ongoing performance analysis. You’ll work
closely with the digital marketing team to execute scalable campaigns, improve channel performance, and meet growth
goals. This is a hands-on, results-focused role ideal for someone with deep paid social expertise and strong analytical
skills.

Schedule Details

Location: Remote (Must be a U.S. resident)

Hours: Monday-Friday, 9:00 AM-5:30 PM 

Duties and Responsibilities

• Plan, launch, and optimize paid campaigns across Meta (Facebook and Instagram), TikTok, LinkedIn, Pinterest, Reddit, X, and more
• Design and manage full-funnel strategies to drive qualified traffic and lead generation
• Build and refine custom audiences, lookalikes, and retargeting segments across platforms
• Partner with creative teams to produce high-performing social ads, including UGC and video content
• Monitor campaign pacing and budget allocations to meet CPA and ROAS targets
• Conduct A/B and multivariate testing across copy, creative, bidding strategies, and placements
• Analyze campaign data across GA4, Looker Studio, and other platform reporting tools to inform decisions
• Translate performance data into clear, actionable insights and reports for stakeholders
• Stay current with platform changes, algorithm updates, and social advertising best practices
• Ensure compliance with HIPAA and other regulatory guidelines in campaign execution

Required Skills 

• 7+ years of hands-on experience managing paid social campaigns, with advanced knowledge of Meta Ads Manager 
• Meta Media Buying Professional Certification
• Demonstrated experience managing TikTok Ads and familiarity with creative trends on emerging platforms
• Proven success driving lead generation and achieving performance targets such as CPL, ROAS, and CAC
• Strong command of audience targeting strategies, bidding models, and campaign structure
• Experience integrating CRM data for attribution and lead quality tracking
• Proficiency in GTM setup, event tracking, and conversion API integrations
• Highly detail-oriented with strong problem-solving and optimization skills
• Excellent collaboration and communication skills across creative and technical teams
• Familiarity with regulatory and compliance requirements in healthcare or other regulated industries

Education and Experience

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• Demonstrated experience managing and scaling full-funnel paid social campaigns
• Experience working independently and managing multiple campaigns simultaneously
• Comfortable developing creative briefs and partnering with design/content teams on campaign assets
• Experience with campaign tracking and performance reporting in healthcare or similar fields

Preferred Qualifications 

• Skilled in analyzing campaign performance data using GA4, Looker Studio, and platform-specific tools
• Experience working with HIPAA-compliant marketing systems and tools
• Exposure to influencer marketing or user-generated content campaigns

AmeriPharma’s Mission Statement 

Our goal is to achieve superior clinical and economic outcomes while maintaining the utmost compassion and care for our patients. It is our joint and individual responsibility daily to demonstrate to outpatients, prescribers, colleagues, and others that We Care!

Physical Requirements 

The following physical activities described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions and expectations

EEO Statement 

The above statements are intended to describe the work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required. The duties and responsibilities of this position are subject to change and other duties may be assigned or removed at any time. AmeriPharma values diversity in its workforce and is proud to be an AAP/EEO employer. All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, sexual orientation, gender identity, national origin, age, protected veteran status, or on the basis of disability or any other legally protected class.