Sr. Social Media Manager

Hi, We’re Franki 

Franki is transforming how people discover and choose where to eat, drink, and explore. Our platform is built on video recommendations from a passionate community of creators and dining enthusiasts who help people find the best experiences in their area.

We’re a fast-moving, high-ownership team that values creativity and execution. The category is dynamic and fun, and we're building a brand that reflects that energy. If you're the kind of person who has strong ideas and makes them happen, we’d love to hear from you.

Franki is a discovery and rewards app that helps people decide where to go — and rewards them for going. We make it easier to find great local restaurants, bars, and experiences through video recommendations, then close the loop with rewards when users spend.

We sit at the intersection of discovery, content, and rewards. Our goal is to reduce decision fatigue, build trust through real experiences, and turn going out into something more rewarding for everyone.

We’re a fast-moving startup where strategy matters, execution matters more, and shipping consistently is non-negotiable.

We’re hiring a senior Social Media Manager to co-own Franki’s social strategy with the Director of Marketing and fully own execution across channels. This role is equal parts strategy, creative direction, and hands-on making.

You’ll be responsible for translating positioning and growth goals into content that actually ships: ideas, scripts, videos, campaigns, collaborations, posting, and iteration. Instagram and TikTok are the primary focus.

This role is for someone who knows how to build a brand and drive growth, can operate independently, and thrives in fast, ambiguous environments.

• Own Franki’s social strategy, including channel strategy, content pillars, and campaign planning
• Fully own execution: content creation, publishing, campaigns, and ongoing optimization
• Create social-first content, especially short-form video (concepting, scripting, filming, editing)
• Lead social campaigns tied to product launches, rewards, seasonal moments, and local culture
• Collaborate with creators and internal teams to produce high-quality, on-brand content
• Manage posting cadence and content calendar end to end
• Own community engagement across platforms (comments, DMs, outbound engagement)
• Track performance, identify what’s working, and iterate quickly based on data and trends
• Stay ahead of platform trends and move fast on timely opportunities

• 5–7 years of experience managing social media for a consumer brand or consumer app
• Proven ability to grow and engage audiences on Instagram and TikTok
• Strong creative instincts and hands-on content production skills
• Experience owning campaigns from idea through execution and analysis
• Comfortable being on camera and directing others when needed
• Highly organized, self-directed, and able to manage multiple initiatives at once
• Clear communicator who can collaborate closely with marketing, product, and creators
• Based in Southern California (Los Angeles preferred)

• Competitive compensation and benefits
• High ownership and real impact on a growing product and brand
• Creative freedom with clear goals and accountability
• A team focused on building something useful, not just loud

Salary range: $120,000–$150,000

Candidates should provide a portfolio or examples of social work as part of the initial screening process.