Staff Brand Designer

At Webflow, we’re building the world’s leading AI-native Digital Experience Platform, and we’re doing it as a remote-first company built on trust, transparency, and a whole lot of creativity. This work takes grit, because we move fast, without ever sacrificing craft or quality. Our mission is to bring development superpowers to everyone. From entrepreneurs launching their first idea to global enterprises scaling their digital presence, we empower teams to design, launch, and optimize for the web without barriers. We believe the future of the web, and work, is more open, more creative, and more equitable. And we’re here to build it together.

We’re seeking a Staff Brand Designer to lead creative direction and elevate brand craft across campaigns, launches, and experiences. As a Staff-level individual contributor within Brand Studio, you’ll operate as a craft lead—owning day-to-day creative decisions, setting the quality bar, and partnering closely with leadership to evolve Webflow’s brand.

You will be a key driver and decision-maker in day-to-day creative direction, quality, and execution within established brand and strategic direction.

• Location: Remote-first (United States)
• Full-time
• Permanent
• Exempt
• The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. We've structured the base pay ranges for this role into zones for our geographic markets, and the specific base pay within the range will be determined by the candidate’s geographic location, job-related experience, knowledge, qualifications, and skills.
  • United States  (all figures cited below are in USD and pertain to workers in the United States)
    
    • Zone A: $134,000 - $161,700
    • Zone B: $127,500 - $153,600
    • Zone C: $121,000 - $145,700
  • Canada (figures cited below are in CAD and pertain to workers in ON & BC, Canada
    • 157,000 - 197,400

This role is also eligible to participate in Webflow's company-wide bonus program. Target amounts are a percentage of base salary and vary by career level. Payouts are based on company performance against established financial and operational goals. 

Please visit our Careers page for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.

• Application Information:
  • Application deadline: applications accepted on an ongoing basis until position is closed and filled
  • This posting is for an existing vacancy.

• Reporting to the Director, Brand Studio

As a Staff Brand Designer, you’ll…

• Drive direction & vision
  • Own creative direction for high-impact brand campaigns, launches, and integrated experiences.
  • Serve as a core contributor and driver of Webflow’s visual identity—reshaping, documenting, and shepherding its evolution across the organization.
  • Translate brand and business strategy into cohesive, story-driven creative concepts and systems.
  • Actively shape and evolve Webflow’s visual expression as the brand grows, scales, and responds to a changing landscape.
  • Partner with leadership, Ops, and cross-functional teams to align goals, define success criteria, and maintain clarity across initiatives.
• Elevate craft & quality
  • Set and uphold creative standards across the Brand Studio, modeling excellence across systems, storytelling, and execution.
  • Serve as the final craft authority on day-to-day creative decisions, providing clear direction and unblocking teams.
  • Mentor and support designers through thoughtful feedback, critique, and hands-on partnership.
  • Help develop team craft and confidence, raising the overall quality and ambition of Brand Studio work.
  • Balance creative ambition with delivery realities, ensuring quality outcomes at scale.
• Collaborate & scale
  • Partner with Growth, Product Marketing, Integrated Marketing, and Events to align creative direction with business priorities.
  • Act as a senior creative thought partner for designers and project squads.
  • Contribute to creative reviews, showcases, and studio rituals that build alignment and momentum.
  • Help evolve design systems, templates, and processes that enable high-quality work at scale.
  • Explore emerging creative technologies—including motion, 3D, generative tools, and AI—to expand the brand’s expressive potential.

Requirements:

• 6+ years of experience in brand, campaign, or systems design.
• Demonstrated proficiency of visual direction, design systems, and storytelling across multiple mediums.
• Know how to influence outcomes through clarity, collaboration, and storytelling.

You’ll thrive as a Staff Brand Designer if you:

• Are energized by meaningful creative ownership and decisive craft leadership.
• Excel at translating abstract strategy into tangible creative direction.
• Mentor peers and elevate creative culture through feedback and partnership.
• Embrace new tools and technologies that enhance creative expression and efficiency.
• Thrive in ambiguity and bring confidence and clarity to complex challenges.
• Flourish in a distributed leadership model alongside Directors, Managers, Ops, and senior IC peers.
• Stay curious and open to growth — actively building fluency in emerging technologies like AI to unlock creativity, accelerate progress, and amplify impact.

• Build lasting customer trust. We build trust by taking action that puts customer trust first.
• Win together. We play to win, and we win as one team. Success at Webflow isn't a solo act.
• Reinvent ourselves. We don't just improve what exists, we imagine what's possible.
• Deliver with speed, quality, and craft. We move fast because the moment demands it, and we do so without lowering the bar.

• Ownership in what you help build. Every permanent Webflower receives equity (RSUs) in our growing, privately held company.
• Health coverage that actually covers you. Comprehensive medical, dental, and vision plans for full-time employees and their dependents, with Webflow covering most premiums.
• Support for every stage of family life. 12 weeks of paid parental leave for all parents and 6+ weeks of additional paid leave for birthing parents. Plus inclusive care for family planning, menopause, and midlife transitions.
• Time off that’s actually off. Flexible vacation, paid holidays, and a sabbatical program to help you recharge and come back inspired.
• Wellness for the whole you. Access to mental health resources, therapy and coaching.
• Invest in your future. A 401(k) with 100% employer match (up to $6,000/year) in the U.S., and support for retirement savings globally. 
• Monthly stipends that flex with your life. Localized support for work and wellness expenses — from Wi-Fi to workouts.
• Bonus for building together. All full-time, permanent, non-commission employees are eligible for our annual WIN bonus program.

Temporary employees may be eligible for paid holiday and time off, statutory leaves of absence, and company-sponsored medical benefits depending on their Fixed Term Contract and their country/state of employment.

At Webflow, equality is a core tenet of our culture. We are an Equal Opportunity (EEO)/Veterans/Disabled Employer and are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law. Pursuant to the San Francisco Fair Chance Ordinance, Webflow will consider for employment qualified applicants with arrest and conviction records.

Not ready to apply, but want to be part of the Webflow community? Consider following our story on our Webflow Blog, LinkedIn, X (Twitter), and/or Glassdoor. 

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Upon interview scheduling, instructions for confidential accommodation requests will be administered.

To join Webflow, you'll need a valid right to work authorization depending on the country of employment.

If you are extended an offer, that offer may be contingent upon your successful completion of a background check, which will be conducted in accordance with applicable laws. We may obtain one or more background screening reports about you, solely for employment purposes.

For information about how Webflow processes your personal information, please review Webflow’s Applicant Privacy Notice.