Staff Product Designer, Platform

Boulevard is the Client Experience Platform purpose-built for appointment-based, self-care businesses. As we continue to move upmarket, support increasingly complex franchise businesses, and expand internationally, our platform must scale with flexibility, reliability, and intelligence at its core.

That’s where the Platform Design team comes in.

The Platform pod builds the foundational systems that power everything at Boulevard — including identity, payments, permissions, APIs, data, and extensibility. As a Staff Product Designer, Platform, you’ll operate at a highly strategic level, shaping the core concepts, patterns, and frameworks that enable our product to scale across customer segments, geographies, and future use cases — while staying deeply usable and human.

This is a high-impact role for a designer who thrives in ambiguity, thinks in systems, and wants to influence not just features, but how an entire product platform evolves.

• Lead platform-level design strategy in close partnership with Product and Engineering, defining success metrics and ensuring work ladders up to long-term company goals.
  
• Design foundational concepts, patterns, and frameworks that enable scalability, flexibility, and extensibility across Boulevard’s ecosystem.
  
• Help evolve the platform to support:
  
• Upmarket customers with more complex workflows, permissions, and operational needs
  
• Multi-location businesses, balancing centralized control with local flexibility
  
• International expansion, including localization, regional requirements, and scalable global patterns
  
• Translate highly complex technical and system-level problems into clear, intuitive, and trustworthy user experiences.
  
• Partner closely with engineers to guide implementation, ensuring design intent is preserved in production.
  
• Act as a design leader and multiplier — raising the quality bar, influencing peers, and contributing to design culture, standards, and best practices.
  
• Collaborate with other designers to evolve Boulevard’s design system to support platform complexity and future growth.
  
• Explore and help define how Boulevard can be at the forefront of leveraging AI to enhance the BLVD experience — from internal tooling to customer-facing workflows — with a strong focus on trust, clarity, and real customer value.
  

• Strong systems thinking — comfort designing for scale, flexibility, and long-term evolution rather than one-off solutions.
  
• Deep understanding of the full, iterative design process, including research, journey mapping, content design, wireframing, prototyping, testing, and high-fidelity execution.
  
• Proven ability to partner closely with Product and Engineering, especially on technically complex initiatives.
  
• Comfort operating in ambiguity and helping teams find clarity in fast-moving, evolving environments.
  
• A strong point of view balanced with openness to feedback and iteration.
  
• Ability to focus on outcomes over outputs, shipping thoughtfully while maintaining a high quality bar.
  
• Proficiency with modern design and collaboration tools (e.g., Figma).

This role will help define how Boulevard scales — not just what we build next, but how we build for growth, complexity, and the future. The decisions you make will ripple across teams, products, and customers, shaping the foundation of the BLVD platform for years to come.

At Boulevard, we work hard to structure compensation in a way that balances internal equity with local market competitiveness, and we’re happy to share a good-faith estimate of the base salary range for this role. For candidates in NYC, the SF Bay Area, and Seattle, the anticipated base salary range is $158,000 - $197,500 per year. For all other U.S. locations, the anticipated base salary range is $139,500 - $179,800 per year. In addition to this base compensation, this role may be eligible to participate in a variable compensation program. Final compensation will vary based on a variety of factors which include but are not limited to applicable experience, location, and final leveling.