Staff Software Engineer - Marketing Technology

Ever since we started in 2007, Sunrun has been at the forefront of connecting people to the cleanest energy on Earth. It’s why we’ve become the #1 home solar and battery company in America. Today, we’re on a mission to change the way the world interacts with energy, and we’re building a company and brand that puts power at the center of life. And we’re doing it by designing a dynamic culture where employee development, well-being, and safety come first. We’re unlike any other solar company. Our vertically integrated model gives us total control over every part of the energy lifecycle – from sale through installation and beyond – so you can find endless opportunities for growth. Come join a career you can grow in and a culture you can run with.

This position is primarily remote, with occasional visits to a local office or our corporate headquarters for team-building, training, and collaborative project work. These on-site sessions are designed to strengthen connections, share insights, and ensure a seamless experience for our team and customers. Equipment pick-up from a local branch will be required. We will  provide advance notice whenever on-site attendance is required, making these times purposeful and rewarding.

Role Summary
We are seeking a Software Engineer – Marketing Technology to design, develop, and scale Sunrun’s marketing technology ecosystem supporting customer communications across email, SMS, and digital channels.

This role will be responsible for building and optimizing marketing automation workflows, customer journeys, CRM integrations, and data pipelines that enable highly personalized and scalable customer engagement.

The engineer will partner closely with Marketing, CRM, Data Engineering, and Analytics teams to deliver enterprise grade marketing solutions using platforms such as Salesforce Marketing Cloud (SFMC), Salesforce CRM, AWS, and Snowflake.

This position requires strong expertise in marketing automation platforms, data integration, personalization technologies, and campaign orchestration, along with the ability to support large scale, high volume communication systems.

Key Responsibilities
Marketing Automation & Campaign Engineering

• Design, develop, and maintain Salesforce Marketing Cloud solutions including Journeys, Automations, Triggered Sends, and Data Extensions
• Build scalable customer journey orchestration for lifecycle marketing, transactional messaging, and campaign automation
• Develop dynamic and personalized messaging using AMPscript, SQL, and JavaScript
• Design and maintain modular email templates, CloudPages, and reusable marketing assets
• Implement audience segmentation and targeting frameworks for campaign execution

CRM & Platform Integrations

• Build and maintain integrations between Salesforce CRM and Marketing Cloud to enable real time customer engagement
• Develop and support APIs and event based integrations across enterprise platforms
• Integrate marketing platforms with AWS services and Snowflake data warehouse
• Enable real time and batch data synchronization between CRM, marketing platforms, and data systems

Data Engineering & Reporting

• Design and maintain marketing data models and customer data pipelines
• Use SQL and Snowflake to support segmentation, analytics, and campaign reporting
• Develop reporting frameworks and dashboards to measure campaign performance and customer engagement
• Partner with analytics teams to enable data driven marketing decisions and customer insights

Platform Development & Optimization

• Build reusable frameworks and automation to streamline campaign deployment and marketing operations
• Implement scalable and maintainable marketing automation architecture
• Optimize journeys, automation workflows, and data processes for performance and reliability
• Ensure platform scalability to support high volume messaging and enterprise marketing operations

Operational Support & Platform Reliability

• Provide Tier 2/3 support for marketing automation and CRM integrations
• Troubleshoot issues related to journeys, automations, email delivery, data pipelines, and integrations
• Monitor campaign execution, platform performance, and data flow reliability
• Support production releases, environment promotions, and change management processes

Cross Functional Collaboration

• Partner with Marketing, CRM, Data Engineering, and Product teams to deliver marketing technology solutions
• Collaborate with stakeholders to translate business requirements into scalable technical implementations
• Participate in architecture discussions and contribute to long term marketing technology strategy
• Work with platform vendors and external partners to enhance platform capabilities

Required Qualifications

• 5+ years of experience in Marketing Technology, Marketing Automation, or CRM engineering
• Hands on experience with Salesforce Marketing Cloud (SFMC)
• Strong experience with AMPscript, SQL, and JavaScript
• Experience designing and building email templates, customer journeys, and marketing automation workflows
• Experience integrating Salesforce CRM or similar CRM platforms with marketing automation systems
• Strong understanding of customer data models and marketing campaign execution
• Experience troubleshooting and supporting production marketing platforms

Preferred Qualifications

• Experience working with AWS services such as Lambda, S3, APIs, and event driven architectures
• Experience with Snowflake or modern cloud data warehouses
• Experience building data pipelines for marketing platforms
• Familiarity with CI/CD and version control processes for marketing technology deployments
• Experience supporting large scale marketing environments and high volume communication systems
• Knowledge of email deliverability, compliance, and customer communication best practices

Recruiter:

Please note that the compensation information is made in good faith for this position only.  It assumes that the successful candidate will be located in markets within the United States that warrant the compensation.  Please speak with your recruiter to learn more.

Starting salary/wage for this opportunity:

Compensation decisions will not be based on a candidate's salary history. You can learn more here.

This job description outlines the primary responsibilities, some essential job functions, and qualifications for the role. It may not include all essential functions, tasks, or requirements. If you are a qualified individual with a disability and you need reasonable accommodation during the hiring process or to perform this role, please contact us at [email protected].

Sunrun is proud to be an equal opportunity employer that does not tolerate discrimination or harassment of any kind.  We believe that empowering people and valuing their differences are essential for our mission of connecting people to the cleanest energy on earth. Learn more here: EEO | Sunrun