Strategy Director (eCommerce)

The Strategy Director (eCommerce) at 829 Studios is responsible for driving high-impact, full-funnel marketing strategies that accelerate digital commerce growth for our clients. This role requires deep expertise in eCommerce business models, customer acquisition and retention, conversion optimization, and lifecycle marketing—paired with a sharp understanding of omnichannel retail dynamics.

You’ll serve as the strategic lead across key eCommerce accounts, guiding cross-functional teams in designing and executing performance-driven marketing campaigns that scale DTC and hybrid retail brands. This role blends strategic vision with tactical insight—leveraging data, technology, and creativity to unlock sustainable revenue growth.
What You'll Do

• Provide strategic leadership to account teams focused on eCommerce and omnichannel retail clients—aligning initiatives across creative, digital marketing, CRO, and analytics to meet revenue and ROAS goals.
• Develop commerce-centric marketing strategies across key channels including paid search, paid social, email/SMS, affiliate, SEO, marketplaces (e.g. Amazon, Wayfair, Home Depot, etc), and conversion rate optimization.
• Craft creative briefs grounded in shopper insights, merchandising priorities, and seasonal trends to inform digital campaigns and promotions.
• Lead customer journey mapping, segmentation, and persona development to enhance customer experience and maximize LTV.
• Oversee analytics and performance measurement frameworks including attribution modeling, funnel diagnostics, and customer cohort analysis.
• Engage directly with clients to understand their product catalog, pricing strategy, promotional calendar, and operational constraints (e.g. inventory, shipping) and shape marketing strategies accordingly.
• Translate KPIs like AOV, CAC, CLTV, CVR, and cart abandonment into actionable strategic recommendations for marketing and UX teams.
• Design and facilitate data-driven workshops for clients, identifying conversion opportunities and testing hypotheses to drive incremental growth.
• Lead strategic onboarding for new eCommerce clients, ensuring business objectives and digital infrastructure (e.g. Shopify, GA4, Klaviyo, etc.) are aligned from the start.
• Serve as a thought leader within the agency on eCommerce trends, platform innovations, and evolving consumer behavior.
• Partner with Sales and Business Development to evaluate new eCommerce opportunities, audit digital storefronts, and shape go-to-market strategies.

• 10+ years of experience in digital marketing with a strong emphasis on eCommerce and DTC strategy.
• Proven ability to grow online revenue and optimize digital marketing performance across the customer journey.
• Strong grasp of eCommerce metrics, tools, and platforms (Shopify, Klaviyo, Google Analytics, Meta Ads, Google Ads, etc.).
• Adept at leading cross-functional teams and collaborating with creatives, media buyers, developers, and data analysts.
• Strong analytical and storytelling skills—comfortable turning complex data into compelling insights for clients and executive stakeholders.
• Experience developing strategies for B2C and/or hybrid B2B2C brands across a variety of verticals (fashion, beauty, CPG, wellness, etc.).
• Capable of conducting strategic audits, identifying growth levers, and mapping scalable marketing plans.
• Exceptional communicator, able to inspire confidence and drive alignment across senior client and internal stakeholders.
• Passionate about digital commerce innovation and always looking for the next growth edge.

Benefits and Perks We Provide

• Remote Workplace. You have the option to work at our office in Boston or remotely in one of these states: AZ, CA, CO, CT, FL, ID, IL, KY, ME, MD, MA, MI, MO, NV, NH, NJ, NY, NC, SC, OH, OK, PA, RI, TN, TX, UT, VA.
• Paid Time Off. Receive generous paid vacation benefits that increase each year you’re with us, 12 Company Holidays, and Summer Fridays from Memorial Day through Labor Day.
• 401K + Match. 401K plan with 4% Safe Harbor employer match after one year of employment and financial literacy services provided through our retirement provider.
• Life Insurance Benefit. No-cost coverage to ensure peace of mind for your family.
• Short Term Disability Benefit. We've got you covered if you need to be OOO with an illness or injury that keeps you out of work.
• Healthcare. Choose from several competitive healthcare plans for you and your family with 80% employer coverage for all medical and dental premiums, 100% employer coverage for vision, and the option to participate in the FSA program.
• Commuter Benefits. Allocate pre-tax funds towards your commute to save up to 40% per year in transportation expenses.
• Continuing Education. Receive a personal budget to attend events and conferences.

What We Believe

At 829 Studios, we boldly embrace diversity, inclusivity, and equal opportunity. Our goal: a team rich in backgrounds, perspectives, and talents. Why? Because inclusivity powers our brilliance and client success. We are an Equal Opportunity Employer that is committed to equal employment opportunities regardless of race, religion, creed, color, sex, pregnancy, sexual orientation, gender, gender identity, national origin, disability, mental illness, age, ancestry, genetic information, military service, or any other status protected under applicable federal, state, or local laws.

Who We Are 

829 Studios is a Boston-based integrated digital marketing agency with a mission to propel organizations to unlock their full potential and accomplish their most ambitious goals. We harness the power of logic with magic – a balance of data-driven strategy and brand-focused creative. We partner with diverse organizations across various industries and our client list encompasses venture-backed start-ups, publicly traded companies, non-profits, and more. By committing not only to our growth as a company, but the development of our employees and teams’, we have created a collaborative environment that fosters ingenuity and promotes diversity, equity, inclusion, and belonging values within our community. 829 has been recognized as one of the nation’s top agencies by the Inc. 5000 Fastest-Growing Privately Held Companies, Adweek 100 Fastest-Growing Digital Agencies, Boston Business Journal's Fast 50 (Massachusetts' 50 Fastest-Growing Private Companies), HubSpot's Top Digital Agencies list, and a we are and employee-certified Great Place to Work.

Salary Range: $120,000 - $140,000

We determine compensation based on experience, demonstrated skills, and current market conditions at the time of hire to ensure fairness and consistency across roles. Actual compensation will depend on experience and may be adjusted based on skills, qualifications, and alignment with the scope and impact of the role.