The intern will support CRM campaigns through execution, analysis, performance tracking, and research on industry best practices in digital marketing.
About the Company
e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, pioneering clean beauty brand Well People, Keys Soulcare, a groundbreaking lifestyle beauty brand created with Alicia Keys and Naturium, high-performance, biocompatible, clinically-effective and accessible skincare.
In our Fiscal year 25, we had net sales of $1 Billion and our business performance has been nothing short of extraordinary with 26 consecutive quarters of net sales growth. We are the #2 mass cosmetics brand in the US and are the fastest growing mass cosmetics brand among the top 5. Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last four fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.
Visit our Career Page to learn more about our team: https://www.elfbeauty.com/work-with-us
Position Summary
The Digital GTM & CRM Summer e.l.f.tern will support the execution, analysis, and optimization of broadcast CRM campaigns across email, SMS, and push channels. This role offers hands-on experience in campaign planning, QA, performance tracking, and best-practice research, while working closely with the CRM team to support scalable, data-informed customer engagement.
Responsibilities:
- Broadcast Email, SMS & Push Support
- Support the preparation of monthly email, SMS, and push campaign briefs
- Assist with internal content review, QA, and briefing email developers to ensure campaign requirements are met
- Track campaign timelines and delivery status across channels
- Monitor performance and document campaign results and key learnings
- Email Marketing Research & Best Practices
- Research CRM and email marketing industry trends and best practices
- Summarize insights and recommendations into a best-practice deck for the CRM team
- CRM Engagement Reporting
- Update engagement metrics for weekly and monthly reports using Braze, GA4, and other relevant platforms
- Assist with analyzing trends and preparing performance summaries for weekly, monthly, and quarterly reporting
Requirements:
- Must be available for the full internship period: June 1st - August 21st
- Must be a rising junior or senior at the time of the internship
- Currently pursuing a degree in Marketing, Business, Analytics, or a related field
- Strong interest in CRM, digital marketing, and lifecycle communications
- Detail-oriented with basic analytical skills and comfort working with data, spreadsheets, and performance metrics
- Familiarity with tools such as Braze or GA4 is a plus, but not required
- Strong written communication skills with a high attention to detail
- Well organized, proactive, and eager to learn in a fast-paced team environment
Business Rationale:
- This summer, the Digital GTM & CRM e.l.f.tern will support the CRM team by assisting with broadcast campaign execution, performance tracking, and best-practice research. By helping manage briefs, QA workflows, reporting, and industry research, the intern will contribute to more efficient campaign execution and data-backed insights that support ongoing optimization across email, SMS, and push channels.
Top Skills
Braze
Email
Ga4
Push
Sms
E.L.F. Beauty Oakland, California, USA Office
570 10th Street, Oakland, CA, United States, 94607
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