SVP, Marketing Effectiveness

The SVP, Analytics has the responsibility for setting the vision and providing strategic direction to a key clients in B2B tech and to the cross-industry Marketing Effectiveness (ME) team — a group of approximately 60 analytics professionals across the US. This individual is an expert on media measurement for B2B tech as well as general media analytics and research. As such, he, she, they are responsible for leading/publishing/speaking and often acts as the analytics spokesperson in front of clients, in company meetings, at conferences, etc.  

Job responsibilities: 

• Partners with various disciplines across the agency such as Consumer Insights and Analytics, Activation, Integrated Media, Portfolio leads to develop connections between functions. 

• Leads client engagements and manages analytics delivery teams. 

• Provides thought leadership on best-in-class measurement and analytics strategy to senior client stakeholders. 

• Generate media insights and measurement strategies across both brand media and performance media. 

• Identifies and develops product specific analytics offerings for specific clients. 

• Authors white papers, POVs, other industry thought capital; attends/speaks at conferences. 

• Evaluates and partners with external vendors and technologies as appropriate. 

• Evaluates prospective technologies and companies for partnership or corporate acquisition. 

• Advises the agency about key industry trends and innovations. 

• Exhibits strong analytical, project management, storytelling and communication skills. 

• Partners with new business to identify opportunities for growth and development and enable business growth and development or existing clients.  

• Interacts with Marketing Effectiveness leadership team; crafts and implements the ME vision. 

• Is responsible for recruiting management level roles within the group and for developing managers. 

• Sets vision/strategy and facilitates team operations to deliver quality and timely deliverables. 

• Leads (and is the voice of) local/national department initiatives, elevating the work, providing training, knowledge sharing, and best practices.  

• Empowers direct reports to own their client, relationships, and projects. 

• Manages performance and career growth of direct reports. 

Qualifications:  

• Bachelor's degree in Statistics, Economics, Data Science or related quantitative field 

• Master's degree preferred 

• 15+ years in a quantitative business environment 

• 8+ years in marketing analytics with knowledge of the media planning process 

• Experience working at or working with B2B businesses, with particular emphasis on B2B tech businesses 

• Excellent written and verbal communication skills, with the ability to convey complex findings in simple terms 

• Strong organizational skills, political instincts, and proven-leadership ability

• Demonstrates understanding of media planning and buying with a focus on media measurement and digital tracking including limitations and advantages  

• Experience in data visualization (Excel, Tableau, Power BI, Datorama) 

• Advanced in SQL, Python, or R 

• Advanced media measurement capabilities (i.e.MMM, MTA), and planning A/B and Match Market testing 

• Advanced MS Office Skills (MS Word, Excel, Powerpoint) 

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law. 

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