Content Lead

The magic of small teams can exist at any organization.

We started Span to address a pattern we'd all lived: as teams expand, context is buried under layers of meetings, tools, people and process. Things begin to stall in the "outer loops" like prioritization, allocation, collaboration, and management—areas where mistakes and inefficiencies are arguably more costly.

We are creating a new type of tool that delivers coherent and useful software engineering context for humans and agents alike, a tool that we believe will enable ownership, autonomy, and superhuman impact inside of an engineering organization.

We’re building a future where:

• Engineering leaders can understand their most precious resource - team time - so that they’re able to invest intentionally, root out hidden costs of toil, and unlock the true potential of their team.

• Everyone inside the organization can have an intuitive grasp of what’s happening so they’re empowered to make better decisions, operate confidently and deliver predictably.

• The hours tied up in tagging, status reporting and coordination meetings are automated away so that people spend less time on busywork and more time on the real work.

We're looking for our first Technical Content Lead. This role is foundational to our brand. We are building a company narrative grounded in craft, clarity, and evidence. At a moment when everyone is trying to understand the future of how technical teams work together, you will help shape how leaders think about excellence inside R&D and navigate AI transformation with decision-grade insight. Your work will help ensure AI coding produces real progress, not noise, turning slop into slope.

• Own Span’s content roadmap and execution. Plan, create, and ship content across written, video, and live formats, including blogs, technical explainers, interviews, email, and events.
  

• Develop and maintain Span’s editorial voice. Ensure consistency and quality across all published work, from long-form thought leadership to product-adjacent content.

• Launch and run ongoing content series. Create durable formats and campaigns that engage R&D leaders and builders over time, not just one-off posts.

• Partner closely with founders, product, and design. Turn market insight, customer impact, and practitioner conversations into clear, high-signal content.

• Produce original interviews and conversations. Identify, host, and publish conversations with engineers, leaders, and thinkers shaping how modern software teams work.

• Grow and engage a high-quality audience. Build momentum through LinkedIn, X, trusted partners, and intimate events that engineering leaders actively choose to engage with.
  

• You can set direction and ship. You are comfortable defining what great looks like and executing it yourself.

• You have strong judgment around quality, clarity, and craft, and can make complex ideas resonate with senior R&D leaders, including VPs of Engineering and CTOs.

• You have grown an audience around ideas, such as building a company or executive presence on platforms like LinkedIn and scaling it to meaningful reach and engagement.

• You think in stories, series, and durable formats, not one-off posts.

• You bring real technical depth, ideally from hands-on engineering experience, and can clearly explain how modern software teams work and how AI is changing development.

• You are motivated to be a truth teller in a crowded market, grounding conversations about AI, software development, and productivity in evidence, nuance, and real practitioner experience.

Backed by dozens of founders and CTOs we admire from places like Slack, Notion, Rippling, Fivetran and Coda, CPOs from places like Adobe and Square, as well as funds like Alt, BoxGroup, Bling, Craft, and SV Angel who dare to dream with us.