Transactions BD & Marketing Director

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Summary

The Transactions BD & Marketing Director, working in collaboration with and in support of the firm’s strategic initiatives, functions as a critical leadership role on the Marketing and Business Development Team, overseeing BD and marketing strategy across the firm’s transactional practices. Collaborates closely with practice and sector leadership to enhance awareness of the firm's Transactions capabilities and to drive new business opportunities.  Focuses on elevating the firm’s market profile and client relationships in these practice areas through strategic initiatives, targeted client engagement, and integrated marketing campaigns.
Location

This position can sit in our Atlanta, Austin, Boston, Chicago, Los Angeles, Miami, New York, Northern Virginia, San Diego, San Francisco, or Washington DC office and offers a hybrid work schedule.
 
Responsibilities
 

• Understands key business issues our clients are facing, market dynamics and competitive strategies.

• Together with Transactions practice, BD team members, develops and executes go-to-market plans aligned with the firm’s Transactions strategy, focusing on priority client sectors and opportunities in collaboration with practice group and sector leaders.

• Manages client-centric and data-driven, integrated marketing and business development campaigns that deliver results against strategic priorities for the Transactions practices.

• Plans and executes high-impact events, conferences, and sponsorships to raise the external profile of the firm’s Transactions practices, in coordination with firm-wide marketing functions (brand, PR, digital, etc.) to ensure integrated messaging.

• Oversees the development of tailored pitches, RFP responses, and client-facing marketing materials that effectively communicate the firm’s Transactions experience and value proposition, ensuring a client-centric approach in all proposals.

• Champions internal marketing infrastructure projects (e.g., designing and implementing an experience collection process and other best practices) to improve how the Transactions team captures and leverages deal experience and client successes.       

• Together with the lateral integration team, supports the onboarding and integration of key laterals and their client base.

• Manages marketing budgets and sponsorship investments for Transactions-related initiatives, ensuring resources are aligned with firm and practice group priorities and deliver a strong ROI.   

• Measures and tracks results of marketing programs and reports on ROI.

• Other duties as assigned.

Desired Skills   

Prior experience in a large law firm environment (either as a practicing lawyer or in a senior marketing/BD role) is highly beneficial. Must have experience and ability to plan strategically, execute tactically and have a client service focus. Must have a strong understanding of the business environment in key industry sectors relevant to transactional practices, as well as the competitive landscape. Possesses the ability to analyze data and use multiple sources of information to develop solutions and recommendations. Must be a self-starter and leader with accomplished critical thinking skills and a thorough understanding of the firm’s value proposition, particularly in transactional practices. Must have a demonstrated ability to work effectively with senior partners and practice group leaders, building consensus and aligning marketing/BD initiatives with practice goals. Must have excellent communication and data analysis skills, as well as strong writing and presentation skills. Ability to multi-task and thrive in a fast-paced environment while maintaining positive, collaborative working relationships. Proven leadership skills with experience managing and developing high-performing teams. Proficiency with MS Office products to include Word/Excel/Power Point.
 

Minimum Education            

• Bachelor’s degree in marketing, communications, business or related field required.  
   

Preferred Education            

• Master’s Degree. 
   

Certificates   

• JD also preferred.
   

Minimum Years of Experience  

• 10+ years’ experience in marketing/business development in a professional services environment.
   

Essential Job Expectations

While the specific job requirements of a DLA Piper position may vary depending upon scope of the job and area of specialty, there are certain universal requirements that are expected of all DLA Piper employees, which include but are not limited to:
 

• Effectively communicate, verbally and in writing, with clients, lawyers, business professionals, and third parties.

• Produce deliverables, answer phone calls, and reply to correspondence in an efficient and responsive manner.

• Provide timely, accurate, and quality work product.

• Successfully meet deadlines, expectations, and perform work duties as required.

• Foster positive work relationships.

• Comply with all firm policies and practices.

• Engage in both physical and sedentary activity, such as (a) working at a computer for extended periods of time, including on-screen reading and typing; (b) participating in digital/virtual conference calls; (c) participating in meetings as needed.

• Ability to work under pressure and manage competing demands in a fast-paced environment.

• Perform all other duties, tasks or projects as assigned.
   

Our employees are expected to embrace and uphold our firm values as a part of our DLA Piper culture. We are committed to excellence in how we represent our clients and develop our people.
Physical Demands

Sedentary work: Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time. Jobs are sedentary if walking and standing are required only occasionally and all other sedentary criteria are met.    

Work Environment    

The individual selected for this position may have the opportunity for a hybrid work arrangement comprised of remote and in-office work, the requirement for which will be determined in coordination with the hiring manager or supervisor and may be modified in the firm’s discretion in the future. 
Disclaimer    

The purpose of this job description is to provide a concise statement of the work elements and to organize and present the information in a standardized way. It is not intended to describe all the elements of the work that may be performed by every individual in this classification, nor should it serve as the sole criteria for personnel decisions and actions. The job duties, requirements, and expectations for this position may be modified at the Firm’s discretion at any time. This job description does not change the at-will nature of employment. 
 

Application Process     

Applicants must apply directly online instead of sending application materials via email. 
 

Accommodation    

Reasonable accommodations may be made upon request to permit individuals with a disability to perform the essential functions and responsibilities of the position or to participate in the job selection process. If you have a request for an accommodation during the application process, please contact [email protected]. 
 

Agency applications will not be considered.     
 

No immigration sponsorship is available for this position.    
The firm’s expected hiring range for this position is $218,438 - $353,889 per year depending on the candidate’s geographic market location.
 

The compensation offered for employment will also be dependent on other factors including the candidate’s experience, skills, educational and professional background, and overall qualifications. We offer a comprehensive package of benefits including medical/dental/vision insurance, and 401(k).

Applicants who are not based in the jurisdiction in which this position is posted and who apply for this role are doing so voluntarily and are not eligible for relocation assistance. Any relocation benefits, if any, are provided only where a relocation is required at the firm’s direction and in accordance with applicable policy and law.
 

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DLA Piper is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. Job applicant poster viewing center.