Leads Walmart Business’s SEO, AEO, and affiliate marketing strategy across traditional and AI-powered search. Owns technical roadmaps, experimentation, performance measurement, KPIs, and scalable optimization. Partners with Product, Engineering, Analytics, Content, Marketing, and Merchandising to define requirements and deliver growth initiatives. Manages agency and vendor partners, monitors search trends, and communicates business impact and recommendations to senior leadership.
Position Summary...Role summary:
The Senior Manager, Digital Media (SEO, AEO, and Affiliates) will lead Walmart Business’s strategy and execution across traditional search, AI-powered discovery, and affiliate marketing. This role owns technical SEO roadmaps, AEO experimentations, affiliate growth, performance measurement, and scalable optimization across a complex ecommerce ecosystem. Working closely with Product, Engineering, Analytics, Content, Marketing, and Merchandising, this leader will identify growth opportunities, translate insights into actionable requirements, and drive implementation. The ideal candidate combines deep technical expertise, analytical rigor, strong cross-functional influence, and the ability to manage agency and vendor partners while communicating business impact to senior stakeholders.
About the team:
The Walmart Business Growth Marketing team drives a distinctive B2B commerce experience that supports organizations in optimizing their operations. Combining Walmart’s extensive scale, assortment, technology, and operational strengths with agile innovation, the team focuses on customer insights, product, technology, analytics, and content strategy. They accelerate customer discovery, acquisition, engagement, and long-term value across multiple channels, including AI-enhanced search. Emphasizing a test-and-learn approach and strong cross-functional collaboration, the team is dedicated to developing scalable solutions that generate significant customer and business outcomes.What you'll do...
The Senior Manager, Digital Media (SEO, AEO, and Affiliates) will lead Walmart Business’s strategy and execution across traditional search, AI-powered discovery, and affiliate marketing. This role owns technical SEO roadmaps, AEO experimentations, affiliate growth, performance measurement, and scalable optimization across a complex ecommerce ecosystem. Working closely with Product, Engineering, Analytics, Content, Marketing, and Merchandising, this leader will identify growth opportunities, translate insights into actionable requirements, and drive implementation. The ideal candidate combines deep technical expertise, analytical rigor, strong cross-functional influence, and the ability to manage agency and vendor partners while communicating business impact to senior stakeholders.
About the team:
The Walmart Business Growth Marketing team drives a distinctive B2B commerce experience that supports organizations in optimizing their operations. Combining Walmart’s extensive scale, assortment, technology, and operational strengths with agile innovation, the team focuses on customer insights, product, technology, analytics, and content strategy. They accelerate customer discovery, acquisition, engagement, and long-term value across multiple channels, including AI-enhanced search. Emphasizing a test-and-learn approach and strong cross-functional collaboration, the team is dedicated to developing scalable solutions that generate significant customer and business outcomes.What you'll do...
- Lead Walmart Business’s AEO and technical SEO strategy across traditional and AI-powered search.
- Run experiments that improve discoverability and qualified traffic.
- Partner with Product, Engineering, Analytics, Content, and Merchandising to deliver scalable solutions.
- Identify technical opportunities, define business requirements, and guide implementation.
- Establish KPIs, measurement frameworks, and reporting to demonstrate business impact.
- Manage agency and vendor partners to ensure high-quality execution.
- Communicate insights, progress, and recommendations to senior leadership.
- Monitor evolving search behaviors, technologies, and platform changes to identify new growth opportunities.
What you'll bring...
- Own the AEO, technical SEO strategy, and affiliate marketing for Walmart Business.
- Develop roadmaps and prioritize initiatives that increase search visibility, qualified traffic, and customer acquisition.
- Lead technical audits, experimentation, and performance optimization across traditional and AI-powered search.
- Partner with Product, Engineering, Analytics, Content, and Merchandising to deliver scalable solutions.
- Translate insights into clear business and technical requirements.
- Establish KPIs, measurement frameworks, and executive reporting.
- Manage agency and vendor partners to ensure strong execution.
- Monitor emerging search trends and identify new growth opportunities.
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Minimum Qualifications...Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Option 1: Bachelor’s Degree in Marketing, Business Administration, or related field and 3 years' experience in Marketing, Business Administration, or related field. Option 2: 6 years' experience in Marketing, Business Administration, or related field.Preferred Qualifications...Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Digital marketing (for example, affiliate marketing, display advertising), Leading a cross-functional teamMasters: Business AdministrationPrimary Location...809 11th Ave, Sunnyvale, CA 94089-4731, United States of AmericaWalmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.Walmart Global Tech Sunnyvale, California, USA Office
840 W California Ave, Sunnyvale, CA, United States, 94086
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