Vice President, B2B Marketing & Demand Generation

Vice President, B2B Marketing & Demand Generation
Location: Remote (U.S. based – West Coast California Candidates Preferred)
 

Ready to shape the future of digital ordering and guest engagement in the restaurant industry?
At Tillster, we’re powering the way brands like Baskin Robbins, Burger King, and Raising Cane's engage customers with commerce platforms that scale. We’re looking for a bold and strategic Vice President of B2B Marketing & Demand Generation to lead the charge in defining and executing a high-impact marketing and pipeline strategy.

B2B Demand Strategy & Execution

• Architect and execute a full-funnel demand generation strategy—from awareness to pipeline acceleration.

• Develop customer-centric programs that make Tillster’s value proposition impossible to ignore.

• Drive lead generation, nurture, scoring, and conversion strategies laser-focused on ROI.

Campaigns with Purpose

• Launch high-impact digital campaigns, events, and field marketing initiatives that generate buzz and deliver results.

• Partner with sales, product, and leadership to build messaging that breaks through the noise.

Content & Thought Leadership

• Tell our story through content that educates and inspires: white papers, case studies, videos, and more.

• Establish Tillster as a go-to voice in the commerce platform space.

Systems & Tools

• Own and optimize our marketing tech stack: CRM, automation tools, and analytics platforms.

• Make data-informed decisions that scale impact.

Aligning Sales & Marketing

• Lead the sales development strategy and ensure seamless alignment between marketing and sales.

• Empower SDRs with the right training, materials, and messaging to convert leads into pipeline.

Events, PR & Brand Building

• Oversee PR and media strategy, and manage key agency relationships.

• Lead Tillster’s presence at tradeshows, client summits, and industry events that drive awareness and demand.

• A senior B2B marketing leader with deep demand gen chops.

• A strategic thinker who can also roll up your sleeves and execute.

• Experienced with CRM and marketing automation platforms—think HubSpot, Marketo, Salesforce, etc.

• Confident in managing campaigns that resonate with QSR, hospitality, or enterprise tech audiences.

• Collaborative, data-driven, and energized by growth. Someone that is going to make things happen!!!

• Competitive Salary: $190,000–$225,000 base + equity

• Health & Wellness: Medical, dental, vision, FSA, EAP, 24/7 telehealth

• Time Off: 15 PTO days in year one, 22 days after year one, plus 10 paid holidays

• Retirement Plan: 401(k) with immediate eligibility

• Growth: Tuition assistance, Udemy access, and continuous learning support

This is a high-impact role with visibility across the organization. If you’re ready to drive measurable marketing success and love building programs that scale—let’s talk.

👉 Local candidates strongly preferred.
No visa sponsorship available.
Principals only – no agencies or phone calls, please.