Vice President Growth & Product Marketing

FloSports leads the way in delivering world-class digital streaming for millions of fans, families, and athletes in underserved sports. Our digital platform unites casual and dedicated spectators alike, offering thrilling live events from around the world with interactive features, real-time analytics, and powerful broadcast technology. As the essential destination for niche sports content, we deliver everything from breaking news and expert commentary to feature films, documentaries, and multi-episodic series. We've revolutionized the global sports media industry by building a diverse team—technologists and wrestlers, creators and cheerleading experts, designers and hockey enthusiasts, communicators and motorsport fanatics, producers and sports fans—all united by our passion to serve underrepresented sports communities. We're creating the ultimate destination for our sports, and we're looking for people like you to join us!

THE ROLE: 

At FloSports, we're on an exciting mission to grow 20+ sports categories, providing avid fans with unmatched coverage of the sports they're passionate about. We're seeking a strategic and innovative Vice President of Growth and Product Marketing to:

1. Drive FloSports subscriber growth through paid and owned channels while optimizing the customer journey and conversion funnels reducing friction.

2. Collaborate closely with Product to launch new products or features, enhance the user experience, and increase adoption.

3. Develop and implement creative lifecycle marketing strategies to drive retention and grow renewal revenue.

4. Drive data-backed decisions by providing the Marketing team with actionable insights that shape our strategic direction.

Reporting to the CMO, you'll drive measurable growth in subscribers and retention to foster long-term, sustainable growth for FloSports. Your role will focus on implementing effective programs to acquire new subscribers, re-engage former customers, enhance engagement of existing subscribers, and identify new opportunities to maintain profitability goals. You'll equip our entire organization with a deeper understanding of target markets, key messages, pricing strategy, and customer segments. As a senior marketing leader, you'll work closely with Product, Engineering, Finance, and BI partners, developing robust business processes and nurturing strong cross-company relationships to ensure alignment and successful execution of our growth initiatives.

This role is based in Austin, TX. Due to its cross-functional nature and high visibility reporting to the CMO, onsite presence is required 4–5 days per week.

QUALIFICATIONS:

• Minimum 15+ years of experience in growth, marketing, or related roles, with a diverse background spanning sports, entertainment, and/or streaming industries — preferably in subscription-based businesses

• Previous hands-on experience in building and overseeing Product Marketing, Performance Marketing and Lifecycle Marketing Teams

• Extensive knowledge of subscription-based business models and customer retention strategies, with a clear understanding of their impact on growth opportunities

• Previous experience building and overseeing performance marketing initiatives, including media mix optimization and attribution modeling.

• Ability to excel in a dynamic, fast-paced environment, demonstrating agility in decision-making and delivering impactful results within tight timeframes

• Advanced analytical capabilities, with a data-driven approach to decision-making and marketing strategy optimization

• Outstanding leadership and communication skills, with experience in managing cross-functional teams and fostering collaborative relationships

• Strong executive presence, with experience crafting and presenting compelling narratives to senior leadership and influencing strategic direction

BONUS POINTS:

• Experience in streaming services and subscription-based businesses.

• A background in Product Management and/or Data Science.

• A STEM degree.

RESPONSIBILITIES:

• Growth Goal: You will be responsible for achieving a critical high-level growth revenue target vital to the company's success. This role requires you to strategically allocate resources, coordinate efforts across departments, and consistently track progress toward this goal.

• Funnel Optimization: You will craft and execute a comprehensive growth strategy spanning the entire customer funnel, ensuring alignment across all initiatives. This includes a robust acquisition strategy for the top of the funnel,and optimizations at the middle and bottom to reduce friction and increase completion and conversion rates.

• Product Marketing: Oversee product marketing initiatives, including developing positioning, pricing, messaging, paywall and go-to-market strategies; and seamlessly integrate product marketing throughout the customer lifecycle.

• Performance Marketing: Own a multi-million-dollar budget to drive user growth across paid media channels.Oversee the refinement of media mix and marketing attribution models to optimize resource allocation and drive growth.

• Lifecycle and Retention: You will take ownership of our existing subscriber base's health, deeply understand the customer journey, and develop engagement and retention strategies designed to boost renewal rates and reduce churn.

• Data-Driven Insights: You will utilize data analytics and market research to inform your growth strategies, identify new opportunities, and track performance against KPIs across marketing campaigns based on customer insights and behavior.

• Customer Focus: You will partner with Product, Brand, and Customer Insights teams to champion a customer-centric approach, ensuring that marketing strategies resonate with sports fans and creative meaningful experiences throughout their journey. 

• Sports Marketing: You will leverage your deep understanding of sports marketing to help ensure the team’s campaigns are developed to effectively engage and grow our target audience of sports fans. 

• Innovation and Best Practices: You will foster a culture of innovation and experimentation within the marketing team. By staying abreast of industry trends and best practices in sports and streaming, you'll introduce fresh ideas and approaches to strengthen our competitive position in the market.

• Collaboration and Influence: Excellent leadership, communication, and collaboration skills, with the ability to influence cross-functional teams and masterfully navigate executive stakeholders.

OUR COMMITMENT TO DIVERSITY:

FloSports exists to elevate the communities, athletes, and sports that have too often been overlooked. That mission starts with our own team. We believe that a diverse, inclusive workplace—one where different perspectives are sought out, heard, and valued—is essential to building a company that can truly serve the full spectrum of sports fans.

We are committed to creating a fair and equitable environment where people from all backgrounds can thrive. To help mitigate bias and expand opportunity, FloSports uses a blind recruiting process that supports more objective, inclusive hiring decisions. We’re intentional in our practices because we believe the best ideas and innovations come from teams that reflect the diversity of the world around us.

OUR BENEFITS:

• Recognized three years in a row as a Top Workplace by the Austin-American Statesman

• Annual equity awards for all top performers

• Competitive and comprehensive medical, dental and vision plans

• Peace of mind through company-paid short-term disability, long-term disability and life insurance

• Generous 401(K) company match vested immediately

• Progressive parental leave policies

• Unlimited paid time off

• Hack-a-thons and a full calendar of team-building and social events

• Free laundry service for all positions that require travel

• Company donation to youth teams and leagues that our employees coach

• Stocked snack bar, catered lunch and breakfast tacos every week