Vice President, Head of Growth Marketing

Client Marketing

This Client Marketing role is responsible for ownership and development of go-to-market plans and the execution of strategic campaigns in partnership with Marketing and Distribution colleagues aimed at acquiring, nurturing and converting prospects into Wealth Management clients. This leader will bring an extensive background in performance & digital acquisition marketing and is responsible for developing the acquisition strategy and execution for Marketing to generate qualified leads to wealth advisors and on direct to consumer products (E.g., IRA, self-directed brokerage). By utilizing traditional as well as dynamic methods, such as client segmentation, marketing automation, digital and social methods, they aim to create multi-faceted campaigns that generate high-quality leads for the sales organization across multiple wealth products. This job supervises a team of professional-level employees and sets goals and objectives for team members to ensure the achievement of department results.
Key Responsibilities and Duties

• Leads and builds up a high-performing acquisition marketing team in the development and execution of comprehensive Go-To-Market strategies across retail and wealth client segments.
• Drive end to end integrated campaign strategy, development, and execution (across all channels including paid media, social, out of home) in close partnership with sales and cross-functional marketing teams, ensuring campaigns are insight-led, operationally sound, and optimized for performance across all acquisition touchpoints.
• Owns full-funnel audience journey strategy — from segmentation to prioritization, targeting planning, and execution — ensuring every journey is purposefully designed around strategic objectives, target segments, relevant products, and the appropriate channel mix, supported by a rigorous and well-structured project management framework.
• Defines and governs the performance measurement framework for the growth marketing function, establishing meaningful KPIs and reporting structures that connect marketing activity directly to enterprise business outcomes and enable data-driven decision-making.
• Cultivates and sustains deep, trusted partnerships with sales leadership and key business stakeholders, fostering a culture of collaboration that accelerates revenue growth and improves the client acquisition experience end-to-end.

Educational Requirements

• University (Degree) Preferred

Work Experience

• 10+ Years Required

Physical Requirements

• Physical Requirements: Sedentary Work

Career Level
12PL

10+ years' experience across financial services and digital/performance marketing

Anticipated Posting End Date:

Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location.  In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance (for example, annual discretionary incentive programs, non-annual sales incentive plans, or other non-annual incentive plans). 

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Company Overview

Every worker deserves a secure retirement. For more than 100 years, TIAA has delivered it for millions of people. Founded to help educators retire with dignity, today weʼre a market-leading retirement company fueled by world-class asset management. But weʼre not just another legacy financial services firm. Weʼre fighting harder than ever before for our clients and the many Americans who need us.

Our Culture of Impact

At TIAA, we're on a mission to build on our 100+ year legacy of delivering for our clients while evolving to meet tomorrow's challenges. We equip our associates with future-focused skills and AI tools that enable us to advance our mission. Together, we are fighting to ensure a more secure financial future for all and for generations to come. We are guided by our values: Champion Our People, Be Client Obsessed, Lead with Integrity, Own It, and Win As One. They influence every decision we make and how we work together to serve our clients every day. We thrive in a collaborative in-office environment where teams work across organizational boundaries with shared purpose, accelerating innovation and delivering meaningful results. Our workplace brings together TIAA and Nuveen's entrepreneurial spirit, where we work hard and work together to create lasting impact. Here, every associate can grow through meaningful learning experiences and development pathways—because when our people succeed, our impact on clients' lives grows stronger.

Benefits and Total Rewards

The organization is committed to making financial well-being possible for its clients, and is equally committed to the well-being of our associates. That’s why we offer a comprehensive Total Rewards package designed to make a positive difference in the lives of our associates and their loved ones. Our benefits include a superior retirement program and highly competitive health, wellness and work life offerings that can help you achieve and maintain your best possible physical, emotional and financial well-being. To learn more about your benefits, please review our Benefits Summary.

Equal Opportunity

We are an Equal Opportunity Employer. TIAA does not discriminate against any candidate or employee on the basis of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other legally protected status.

Our full EEO & Non-Discrimination statement is on our careers home page, and you can read more about your rights and view government notices here.

Accessibility Support

TIAA offers support for those who need assistance with our online application process to provide an equal employment opportunity to all job seekers, including individuals with disabilities. 

If you are a U.S. applicant and desire a reasonable accommodation to complete a job application please use one of the below options to contact our accessibility support team: 

Phone: (800) 842-2755

Email: [email protected]

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TIAA maintains a drug-free and smoke/free workplace.

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