Easy Apply
Easy Apply
This role involves leading marketing strategy, executing data-driven campaigns, managing budgets, and driving homeowner acquisition and engagement.
As a Vice President of Marketing, you will play a pivotal role in propelling our business to new heights and positioning Splitero as the premier partner in the home equity space. Your creative and analytical mindset will drive a continuously evolving marketing strategy, attracting homeowners to our innovative home equity investment product and future offerings. Reporting directly to the CEO, you will lead a team of marketing professionals and foster close collaboration with our product, sales, finance, and legal teams, shaping the future of our company.
- Develop and execute innovative, data-driven marketing campaigns to drive homeowner acquisition, engagement, and retention.
- Lead marketing strategy and growth plans that align with Splitero growth goals, prioritizing scalable initiatives that lead us to become the top HEI choice among homeowners
- Partner with Finance to forecast, monitor, and optimize the marketing budget
- Manage an omnichannel approach and experimentation to constantly iterate and improve marketing strategy
- Build and maintain reporting to measure marketing performance, identifying insights and actionable improvements.
- Analyze marketing campaign success and homeowner demographics and data, identifying opportunities to refine marketing and sales strategies based on data-driven insights.
- Work closely with Sales Leadership to align marketing efforts with sales objectives, enabling lead generation and conversion.
- Collaborate with product teams to ensure consistent messaging and positioning across all touchpoints.
- Monitor industry trends and competitor activities to inform marketing strategy and identify opportunities.
The salary range for this position is $250,000 - $300,000, inclusive of a base salary and quarterly bonus based on company and team goal attainment. Within the range, individual pay is determined by job-related skills, experience, and relevant education or training.
About You
- 7+ years of experience leading marketing functions in the fintech, real estate, or mortgage sectors.
- Proven experience scaling businesses through marketing strategy
- Track record of managing $15M+ annual marketing budgets
- Strong business acumen and strategic mindset, able to align departmental and organizational goals
- Strong analytical skills: the ability to track and measure metrics, forecast performance and revenue, create reports, and present data to leadership
- Deep understanding of homeowner acquisition, engagement, and retention strategies, including digital marketing, SEO, SEM, email marketing, and performance analytics
- Experience managing and optimizing a marketing budget to ensure high ROAS while balancing short-term and long-term goals
- Skilled in using marketing tools and platforms such as Salesforce Marketing Cloud, analytics dashboards, marketing automation tools, and ad platforms
- Exceptional ability to articulate ideas, present data, and deliver compelling messaging internally and externally
- Ability to pivot quickly due to changing priorities, goals, and circumstances
- Comfortable communicating and building relationships in a remote-first environment
- Desire to participate in a fast-paced growth-stage startup
- Adaptability: Embraces changing circumstances with resiliency and positivity
- Team-Oriented: Prioritizes collaboration, inclusivity, and teammate support
Top Skills
Analytics Dashboards
Marketing Automation Tools
Salesforce Marketing Cloud
Similar Jobs
Digital Media • Enterprise Web • Marketing Tech • Sales • Software
The VP of Marketing will lead BombBomb's go-to-market strategy and execution, focusing on demand generation and customer lifecycle marketing while optimizing performance metrics.
Top Skills:
Ai ToolsAmplitudeChurnkeyGainsight PxMixpanel
Artificial Intelligence • Cloud • eCommerce • Enterprise Web • Software • Design • Generative AI
The Vice President of Product Marketing will lead the marketing strategy, alignment, and execution for Webflow's AI-native Digital Experience Platform, focusing on customer engagement, product positioning, and competitive analysis.
Top Skills:
AISaaS
Software • Cybersecurity
The SVP of Marketing will lead the marketing strategy to drive growth, oversee demand generation, manage operations, and enhance brand presence while developing high-performing teams.
Top Skills:
Google AnalyticsHubspotSalesforce
What you need to know about the San Francisco Tech Scene
San Francisco and the surrounding Bay Area attracts more startup funding than any other region in the world. Home to Stanford University and UC Berkeley, leading VC firms and several of the world’s most valuable companies, the Bay Area is the place to go for anyone looking to make it big in the tech industry. That said, San Francisco has a lot to offer beyond technology thanks to a thriving art and music scene, excellent food and a short drive to several of the country’s most beautiful recreational areas.
Key Facts About San Francisco Tech
- Number of Tech Workers: 365,500; 13.9% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Google, Apple, Salesforce, Meta
- Key Industries: Artificial intelligence, cloud computing, fintech, consumer technology, software
- Funding Landscape: $50.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Sequoia Capital, Andreessen Horowitz, Bessemer Venture Partners, Greylock Partners, Khosla Ventures, Kleiner Perkins
- Research Centers and Universities: Stanford University; University of California, Berkeley; University of San Francisco; Santa Clara University; Ames Research Center; Center for AI Safety; California Institute for Regenerative Medicine
