VICE PRESIDENT, STRATEGIC COMMUNICATIONS

Description

VICE PRESIDENT, STRATEGIC COMMUNICATIONS

PMK Entertainment, Public Relations Agency  |  Los Angeles, CA (Hybrid) | Senior Leadership

PMK Entertainment

PMK Entertainment is a communications and marketing firm operating at the epicenter of culture, focused on A-list talent, music, sports, premium content companies, corporate entertainment, and crisis communications. Built by industry insiders who have long shaped the careers, projects, and moments that set the tone for Hollywood, we work with the people and properties that influence what and who audiences watch, listen to, and talk about. Our work spans talent representation, entertainment publicity, brand communications, corporate entertainment strategy, partnerships, and events, combining strategy, access, and execution across every platform people consume content.

About the Role

We are seeking a dynamic, media-savvy Vice President of Strategic Communications to join our senior leadership team. In this role, you will serve as a trusted strategic advisor to a high-profile roster of clients spanning film & television, professional sports, alternative investments, and kids & family entertainment. You will lead multi-disciplinary communications teams, drive integrated PR strategies, and help shape the public narratives of some of the most recognized brands and personalities in the entertainment industry.

This is a highly visible role that requires equal parts creative vision, business acumen, and executive presence. The ideal candidate thrives in a fast-paced agency environment, excels at building lasting client relationships, and knows how to navigate complex reputational challenges with confidence and discretion.

Key Responsibilities

Client Strategy & Counsel

• Serve as primary strategic advisor for a portfolio of accounts across entertainment verticals, including film, TV, sports, kids & family media and financial sector entities backing these verticals
• Develop and execute comprehensive, integrated communications strategies aligned with each client's business objectives and brand identity
• Provide executive-level counsel on reputation management, crisis communications, and high-stakes media situations
• Lead campaign development and execution

Media Relations & Storytelling

• Cultivate and maintain deep relationships with journalists, editors, bookers/producers and content creators across entertainment, business, trade, and consumer media
• Identify and secure earned media opportunities that advance client narratives across print, digital, broadcast, and podcast platforms
• Oversee the development of compelling press materials including pitches, releases, talking points, op-eds, and long-form content
• Lead message development and media training for C-suite executives, talent, and public-facing spokespeople

Team Leadership & Agency Growth

• Manage, mentor, and inspire a team of directors, managers, and coordinators, fostering a culture of excellence and professional development
• Partner with agency leadership on new business development, including pitching prospective clients and expanding existing relationships
• Collaborate cross-functionally with PMK and ACC teams to deliver integrated campaigns
• Serve as an ambassador for the agency's culture, values, and capabilities in the marketplace

Cross-Sector Expertise

• Navigate the nuanced communications needs of clients across diverse sectors 
• Monitor industry trends, competitive landscape, and cultural conversations to provide proactive, forward-thinking counsel
• Support crisis communications and sensitive issues management with discretion, speed, and sound judgment

Requirements

Qualifications

Required

• 10+ years of public relations or communications experience, with at least 4 years at a senior level in an agency environment
• Demonstrated track record of success across entertainment, sports, media, or adjacent industries
• Proven ability to manage and grow client relationships at the executive level
• Experience leading and developing high-performing teams
• Exceptional written and verbal communication skills; ability to craft and refine messaging across audiences and platforms
• Strong existing relationships with key entertainment, trade, and business media
• Ability to manage multiple accounts and priorities simultaneously with grace under pressure
• Fluency with AI and LLM tools

Preferred

• Experience with film & television publicity
• Familiarity with sports communications or league/team PR
• Exposure to financial or alternative investment communications
• Background working with children's entertainment brands, IP licensing, or family media

What We Offer

• Competitive base salary commensurate with experience, plus performance bonus
• Comprehensive health, dental, and vision benefits
• Generous PTO, paid holidays, and summer Fridays
• A collaborative, entrepreneurial culture with real opportunities for advancement