VP, Commercial

At UpDoc, we are building the first clinically validated, physician-supervised AI agent that manages chronic diseases. We are an early-stage startup founded by Stanford physicians.

We are seeking a talented and driven Commercial leader with a proven record of success to join our team.

While this is a remote role, candidates must be physically located in the San Francisco Bay Area.

We are seeking our first Commercial leader to define and lead UpDoc’s commercial strategy as we bring a clinically differentiated AI platform to health systems and provider organizations. This executive will build trusted relationships with healthcare leaders, establish a repeatable go-to-market model, and convert early customer interest into durable, scaled partnerships.

This is a hands-on builder role. The right person will be equally comfortable shaping market strategy with the CEO, opening doors with health-system executives, navigating complex enterprise sales, and creating the commercial infrastructure required for growth.

• Own UpDoc’s end-to-end commercial strategy, including target-market prioritization, positioning, pricing, partnerships, enterprise sales, contracting, implementation readiness, and account expansion.

• Build and manage a high-quality pipeline of health systems, medical groups, and other strategic provider organizations.

• Develop trusted relationships with health-system CEOs, CFOs, CMOs, CIOs, Chief Digital Officers, population-health leaders, service-line executives, and other economic and clinical buyers.

• Lead complex enterprise sales cycles involving clinical validation, security, compliance, procurement, legal review, IT integration, implementation, and executive approval.

• Create a compelling clinical and financial value proposition that connects UpDoc’s capabilities to outcomes, access, workforce capacity, quality, and cost.

• Design partnerships and phased implementations with clear success measures; ensure seamless conversion of successful pilots into enterprise deployments and expanded relationships.

• Establish commercial operating discipline, including pipeline definitions, forecasting, account planning, CRM practices, metrics, and executive reporting.

• Bring customer and market insight into company strategy, product priorities, evidence generation, and roadmap decisions.

• Partner closely with Product, Clinical, Engineering, Operations, and leadership to ensure commercial commitments translate into excellent customer and patient experiences.

• Over time, recruit, lead, and develop a high-performing commercial organization aligned with UpDoc’s stage and growth.

• A senior commercial leader with significant experience selling complex clinical, digital-health, or AI-enabled solutions to health systems and provider organizations.

• Deeply connected across the healthcare system, with relationships built through credibility, execution, and long-term partnerships—not simply a large contact list.

• Proven in lengthy, multistakeholder enterprise sales cycles and able to identify the clinical champion, economic buyer, technical approver, executive sponsor, and implementation owner.

• Experienced in moving customers from initial interest and pilot programs to scaled, multisite or enterprise deployments.

• Able to translate clinical outcomes and operational impact into a persuasive financial and strategic case for healthcare executives.

• Fluent in the realities of provider adoption, including evidence requirements, EHR and workflow integration, security, compliance, procurement, change management, and clinical trust.

• A hands-on operator who can personally sell and build the function before hiring a larger team—and who is comfortable with ambiguity, limited infrastructure, rapid iteration, and early-stage accountability.

• A clear, credible communicator with strong judgment and the ability to represent UpDoc with customers, partners, investors, and industry leaders.

• Committed to responsible healthcare AI and unwilling to overstate product capabilities or clinical evidence.
  

• Experience in chronic disease management, population health, value-based care, virtual care, remote patient monitoring, or AI-enabled care delivery.

• Experience working inside a health system as well as commercializing technology to health systems.

• A record of building a commercial function, go-to-market motion, or new market from an early stage.

• Experience working with clinically validated or regulated healthcare products.

• Existing relationships with leading U.S. health systems and medical groups that would take your call because of prior successful work together.

• A focused, evidence-based go-to-market strategy with clearly defined priority customers, buyers, use cases, messaging, and commercial milestones.

• A credible pipeline of qualified health-system opportunities, with disciplined forecasting and clear next steps.

• Strategic partnerships that progress from executive alignment through contracting, implementation, measurable outcomes, and expansion.

• A repeatable commercial model that UpDoc can scale without compromising clinical quality, customer trust, or patient outcomes.

• A strong feedback loop between customers and UpDoc’s product, clinical, and company strategy.