VP, Solutions & Content Marketing

Job Description:

As the VP of Solutions & Content Marketing, you are the architect of our commercial narrative. Reporting to the CMO, you lead our marketing engine, responsible for the high-level category design that positions us as the world leader in Workforce Skills Intelligence. Your mission is to move from selling content to architecting mission-critical workforce outcomes. You will lead a team of product and content marketers to define what we say, who we say it to, and why we win.

Why Join Us Now?

We are at a defining moment. We have the data, the talent, and the market opportunity to lead the "Skills Intelligence" category. We are looking for a leader who wants to build the "Final Foundation"—the person who will stop the cycle of reactive change and replace it with a legacy of strategic dominance.

Who you’re committed to being:

• You enjoy learning and are open to new ways of doing things.

• You are not afraid to be yourself, experiment, make mistakes and learn from them, ask questions, or voice your concerns.

• When communicating you are self-aware, insightful, and proactive.

• You are a team member first and individual contributor second. You are aware that high-performing teams are only as strong as their weakest link.

• You believe in continuous improvement and request frequent feedback from others.

What you’ll do:

1. Category Design & Strategic Positioning

• Orchestrate the Pivot: Lead the strategic transition from a B2C/B2B content library to a high-value B2B "Skills Intelligence" platform.

• Market Segmentation: Own the ICP (Ideal Customer Profile) and segment-specific narratives for our primary revenue drivers: Core Platform, AI/Verticals, and Public Sector.

• The "Message House": Build and maintain the global commercial narrative that ensures every touchpoint—from board decks to digital ads—speaks with one voice of authority.

2. Value Engineering & Sales Play Development

• Architect the "Sales Play": Oversee the development of specialized GTM plays that move beyond features and focus on Value Engineering (ROI calculators, TCO models, and business outcome frameworks).

• Competitive Intelligence: Design battlecards that empower the field to challenge the status quo and win against legacy competitors and emerging AI threats.

• Enablement Handshake: Partner with sales Leadership to ensure the commercial logic we build is successfully applied in the field, resulting in higher win rates and larger deal sizes.

3. Content Architecture & Distribution Strategy

• Anchor Asset Leadership: Oversee the creation of high-yield anchor assets (Research Reports, Whitepapers, and Vision Books) that establish our intellectual authority in the market.

• Content Atomization: Direct the breadth vs. depth model, ensuring that deep technical substance is broken down into high-frequency, snackable content for the Growth and Revenue teams to execute.

4. Cross-Functional Leadership

• CPO/CRO Bridge: Act as the primary filter between the product roadmap and the sales pipeline, ensuring we are building what the market values and selling what we can uniquely deliver.

• Lead & Mentor: Act as a high-impact player-coach for a team of specialists; providing the hands-on mentorship and strategic air cover necessary to scale the team’s impact and protect their focus.

Success Metrics (KPIs)

• Win Rate vs. Key Competitors (Primary Metric)

• Average Contract Value (ACV) Expansion

• Sales Cycle Velocity (Reduction in days-to-close)

• Pipeline Contribution from "Anchor" Content Assets

Experience you’ll bring:

• Commercial Depth: You understand B2B unit economics, CAC/LTV, and the "Rule of 40/30" metrics. You don't just speak "Marketing"; you speak "Revenue."

• Vertical Expertise: Experience in high-compliance or specialized segments (e.g., Public Sector/Federal) and emerging technologies (AI/GenAI) is highly preferred.

• The "Operator" Mindset: You are a player-coach who is as comfortable defining a 3-year category vision as you are refining a 5-slide executive pitch deck.

Requirements:

• B2B SaaS Mastery: 15+ years of experience in B2B SaaS marketing, with at least 5 years in a senior leadership role within a $300M+ revenue organization.

• Turnaround Experience: Proven track record of navigating complex organizational pivots ideally within PE-backed or lender-owned environments.

• This is a remote role; however, applicants located within 45 miles of our Westlake/Dallas, TX office should expect to work on-site Tuesday through Thursday, with remote flexibility on Mondays and Fridays. This approach enables more effective collaboration, quicker decision-making, and a stronger culture, while still providing flexibility.

Why you’ll love working here:

• We’re a blended workplace, where team members work remotely or in a hybrid setup depending on their role and location

• We’re mission driven and guided by our culture pillars

• We have a strong commitment to diversity and belonging

• We cultivate a culture of trust, autonomy, and collaboration

• We’re lifelong learners and champion team member growth and advancement

• We’ve got you covered - team member benefits include competitive compensation packages, medical coverage, unlimited PTO, wellness reimbursements, Pluralsight subscription, professional development funds and more.

About us:
Pluralsight provides the only learning platform dedicated to accelerating the technology skills and capabilities of today’s tech workforce. Thousands of companies, government organizations and individuals around the world rely on Pluralsight to support critical technology skill development in areas that are crucial to innovation including artificial intelligence, cloud computing, cybersecurity, software development, and machine learning. Pluralsight provides highly curated content developed by vetted technology experts, industry leading skill assessments, and hands on, immersive learning experiences designed to help individuals skill-up faster.

Physical Requirements:
This role is primarily performed in an office or home office setting and involves standard computer-based work.

EEOC & Accommodations Statement:
Bring yourself. Pluralsight is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, or veteran status. We also consider qualified applicants with criminal histories, consistent with EEOC guidelines and local laws.  If you need an accommodation to apply, interview, or perform essential job functions, please visit the bottom of our website to learn how to request an accommodation. Learn more about our commitment to diversity, equity, inclusion, and belonging in our DEIB Report. 

The US base salary range for this role is $216,000 – $270,000 USD. Actual compensation will depend on location, skills, experience, and other factors. Additional benefits and bonuses may apply. Applications must be submitted within 90 days after the initial posting date to be considered.

Please be aware of recruiting scams. We’ll only contact you from an @pluralsight.com email or verified channels. We never ask for sensitive personal info or payments as part of the hiring process. All openings are posted on our Careers page.
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