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The Website & SEO Marketing Associate is responsible for supporting the strategy and execution of digital experiences across company websites and client microsites to drive member engagement and brand visibility. This role will provide hands-on support updating web content, running A/B tests, and executing on projects across SEO, CRO, UX, social SEO, and technical optimization. This role plays a crucial part within the Growth Marketing team, reporting to the Sr. Marketing Manager. The team currently consists of 10 members.
Responsibilities:
- Build and update web pages in WordPress, ensuring brand standards, accessibility, and mobile responsiveness.
- Maintain client microsites with accurate, personalized, and business-aligned content.
- Collaborate with cross-functional teams to triage requests and implement website updates and optimizations.
- Conduct page enhancements, resolve errors, and perform compliance checks.
- Track, analyze, and report on web performance using analytics tools.
- Design and run A/B and multivariate tests to support conversion rate optimization.
- Apply UX, information architecture, and SEO best practices to improve discoverability and engagement. Contribute to ongoing conversion rate optimization (CRO) efforts—helping shape CTAs, landing pages, mobile UX, and more
- Optimize content for search engines and social platforms, including TikTok, Instagram, Reddit, and YouTube.
- Support content repurposing, user-generated content monitoring, and brand awareness initiatives.
- Participate in planning discussions, providing insights on technical feasibility and performance.
Required Qualifications:
- 2–4 years of experience in website management, digital marketing, or a related role
- Experience using project management tools like Jira and Asana to triage requests, track backlogs, and collaborate with internal stakeholders
- Strong organizational and project management skills, with the ability to manage timelines and workflows across cross functional projects and priorities
- Strong attention to detail with the ability to spot inconsistencies in web content, metadata, and SEO elements to ensure high-quality, accessible, optimized outputs.
- Hands-on experience with content management systems (CMS), preferably WordPress
- Familiarity with HTML and basic front-end website skills (basic knowledge of CSS andJavaScript a plus)
- Experience with web analytics platforms such as Amplitude, Google Analytics, and/or Looker Studio
- Exposure to A/B testing tools and CRO best practices. Experience with tools like, VWO and/or Optimizely is a plus.
- Working knowledge of on-page SEO, metadata, link structure, and information architecture
- Ability to work independently and collaboratively in a fast-paced, iterative environment
- Strong written and verbal communication skills, including the ability to translate technical topics for business stakeholders
- Sense of ownership and pride in your performance and its impact on company’s success
- Bachelor's degree in Marketing, Communications, Computer Science, or a related field
Preferred Qualifications:
- Knowledge of Generative Engine Optimization (GEO) or interest in adapting content for AI-powered and social discovery platforms
- Familiarity with JSON-LD, schema markup, and structured data for enhanced search engine visibility
- Google Analytics certification or formal training in web analytics tools
- Understanding of site speed optimization, Web Core Vitals, and mobile performance
- Interest or experience in video and social SEO, including platforms like YouTube, Instagram, TikTok, Reddit
- Experience with websites serving multiple audiences or segments (e.g., B2C, B2B, members, agents, clinicians)
- Experience in healthcare, insurance, or regulated industries
- Knowledge of wireframing tools or basic UX/UI design principles
- Familiarity with backlink strategies or working alongside PR/comms teams on content
Physical/Cognitive Requirements:
- Capability to remain seated in a stationary position for prolonged periods.
- Eye-hand coordination and manual dexterity to operate keyboard, computer and other office-related equipment.
- No heavy lifting is expected, though occasional exertion of about 20 lbs of force (e.g., lifting a computer \/ laptop) may be required.
- Capability to work with leadership, employees, and members in an appropriate manner.
The United States new hire base salary target ranges for this full-time position are:
Zone A: $57,750 - $75,080 + equity + benefits
Zone B: $63,525 - $82,588 + equity + benefits
Zone C: $69,300 - $90,096 + equity + benefits
Zone D: $75,075 - $97,604 + equity + benefits
This range reflects the minimum and maximum target for new hire salaries for candidates based on their respective Zone. Below is additional information on Included Health's commitment to maintaining transparent and equitable compensation practices across our distinct geographic zones.
Starting base salary for the successful candidate will depend on several job-related factors, unique to each candidate, which may include, but not limited to, education; training; skill set; years and depth of experience; certifications and licensure; business needs; internal peer equity; organizational considerations; and alignment with geographic and market data. Compensation structures and ranges are tailored to each zone's unique market conditions to ensure that all employees receive fair and competitive compensation based on their roles and locations. Your Recruiter can share details of your geographic alignment upon inquiry.
In addition to receiving a competitive base salary, the compensation package may include, depending on the role, the following:
Remote-first culture
401(k) savings plan through Fidelity
Comprehensive medical, vision, and dental coverage through multiple medical plan options (including disability insurance)
Full suite of Included Health telemedicine (e.g. behavioral health, urgent care, etc.) and health care navigation products and services offered at no cost for employees and dependents
Generous Paid Time Off ("PTO") and Discretionary Time Off (“DTO")
12 weeks of 100% Paid Parental leave
Family Building Benefit with fertility coverage and up to $25,000 for Surrogacy & Adoption financial assistance
Compassionate Leave (paid leave for employees who experience a failed pregnancy, surrogacy, adoption or fertility treatment)
11 Holidays Paid with one Floating Paid Holiday
Work-From-Home reimbursement to support team collaboration and effective home office work
24 hours of Paid Volunteer Time Off (“VTO”) Per Year to Volunteer with Charitable Organizations
About Included Health
Included Health is a new kind of healthcare company, delivering integrated virtual care and navigation. We’re on a mission to raise the standard of healthcare for everyone. We break down barriers to provide high-quality care for every person in every community — no matter where they are in their health journey or what type of care they need, from acute to chronic, behavioral to physical. We offer our members care guidance, advocacy, and access to personalized virtual and in-person care for everyday and urgent care, primary care, behavioral health, and specialty care. It’s all included. Learn more at includedhealth.com.
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Included Health is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics or any other basis forbidden under federal, state, or local law. Included Health considers all qualified applicants with arrest or conviction records in accordance with the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance, and California law.
Included Health San Francisco, California, USA Office
We are located in downtown SF close to many restaurants and public transportation options. And our biggest office perk: beautiful views of the bay.
What you need to know about the San Francisco Tech Scene
San Francisco and the surrounding Bay Area attracts more startup funding than any other region in the world. Home to Stanford University and UC Berkeley, leading VC firms and several of the world’s most valuable companies, the Bay Area is the place to go for anyone looking to make it big in the tech industry. That said, San Francisco has a lot to offer beyond technology thanks to a thriving art and music scene, excellent food and a short drive to several of the country’s most beautiful recreational areas.
Key Facts About San Francisco Tech
- Number of Tech Workers: 365,500; 13.9% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Google, Apple, Salesforce, Meta
- Key Industries: Artificial intelligence, cloud computing, fintech, consumer technology, software
- Funding Landscape: $50.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Sequoia Capital, Andreessen Horowitz, Bessemer Venture Partners, Greylock Partners, Khosla Ventures, Kleiner Perkins
- Research Centers and Universities: Stanford University; University of California, Berkeley; University of San Francisco; Santa Clara University; Ames Research Center; Center for AI Safety; California Institute for Regenerative Medicine
