Top Principal Product Designer Jobs in San Francisco, CA

Own the end-to-end personalization experience across Babylist’s products, defining its vision, UX strategy, quality bar, KPIs, and research direction. Partner with product, engineering, analytics, marketing, and merchandising leaders to set priorities, prototype, build, and ship high-impact experiences. Champion AI-native design workflows, mentor designers, establish craft and operating standards, and help evolve the organization’s design practices.

Lead product design for Jira, creating end-to-end enterprise software experiences and AI-native workflows. Define strategic design vision, modernize design language, and coordinate interconnected projects across teams. Conduct research, prototype complex integrations, establish success metrics, and balance customer, business, and technical needs. Mentor designers, influence senior stakeholders, facilitate cross-functional alignment, and deliver cohesive experiences across Jira, Rovo, and first- and third-party agent ecosystems.

Lead strategic vision and end-to-end product design for Atlassian’s Rovo and AI experiences across Jira, Confluence, Bitbucket, and other products. Drive systems thinking, visual and interaction design, design reviews, design systems, cross-functional alignment, customer-value outcomes, success metrics, and design craft coaching. Partner with engineering, product, research, content, marketing, and analytics teams to improve AI and search experiences across the Atlassian portfolio.

Lead all product design at Rox, combining hands-on product design with management and team scaling. Own the design quality bar, design system, and design-first culture across products. Partner closely with applied AI engineers, growth strategists, forward-deployed engineers, and operators while designing AI or agent products. Stabilize and grow the existing team, establish effective ways of working, and make key design hires during the first year.

Leads consumer experience strategy, product design direction, large-scale initiatives, research coordination, design systems, and cross-functional innovation. Builds scalable design and UX copy systems connected to code and agentic tools, prototypes in code, mentors designers, and influences product and engineering decisions. The role requires strong technical fluency, research expertise, systems thinking, craft judgment, and demonstrated organization-level impact.

Lead product design for complex fintech and blockchain marketplace experiences across investing, lending, borrowing, and digital assets. Translate ambiguous requirements, financial concepts, technical constraints, and regulatory needs into intuitive workflows. Create prototypes and high-fidelity designs, collaborate with Product and Engineering through implementation, contribute to design systems, anticipate edge cases, influence product decisions, and mentor designers.

Owns end-to-end product design for AI-native platforms, agentic workflows, collaborative data environments, and secure data-sharing experiences. The role translates complex technical architectures and security constraints into intuitive, scalable interfaces through research, wireframing, prototyping, high-fidelity design, component documentation, and UI copy. Partners with product and engineering teams to shape roadmaps, resolve technical tradeoffs, establish design systems, champion responsible AI use, and mentor designers.

Lead end-to-end product design for complex enterprise experiences, from research and concept through launch. Create wireframes, prototypes, user flows, and high-fidelity designs; collaborate with product managers and engineers; evolve the design system; mentor designers; and shape long-term design strategy while championing user-centered practices.

Lead Ramp’s design systems team and own its vision, architecture, adoption, and quality standards. Develop reusable components, patterns, guidance, evaluations, and agent-friendly workflows that improve design quality and delivery speed. Partner closely with engineering, product, and AI teams; prototype in code, guide implementation tradeoffs, elevate visual and interaction design, and develop team members while staying hands-on.

Lead consumer product design for a financial technology vertical, setting vision, aligning multiple teams, and owning end-to-end execution. Design intuitive mobile experiences for financially consequential rent-payment flows, including errors and recovery states. Use research, analytics, experimentation, and prototypes to guide decisions; mentor designers; evolve the Ultraviolet design system; establish AI-assisted design practices; and partner with product, engineering, risk, and compliance teams.

Leads and develops a team of senior product designers while remaining hands-on with complex design problems. Sets design vision and craft standards, ships high-quality consumer product experiences, partners with Product, Engineering, and Marketing leaders, and translates ambiguous business needs into clear design direction. The role also owns hiring, team composition, critique practices, cross-functional representation, and design operating rhythms.

Leads and develops a team of senior product designers while remaining hands-on with complex design challenges. Sets design vision and craft standards, ships high-impact consumer product experiences, partners with Product, Engineering, and Marketing leaders, and owns hiring, team composition, critique practices, and design quality. The role requires translating ambiguous business problems into clear design direction and using AI in exploration, prototyping, communication, and creation.

Lead end-to-end product design for major areas of Outsmart’s student experience, translating complex problems into intuitive strategies, flows, prototypes, and polished products. Partner with Product and Engineering through launch, mentor and manage designers, lead critiques, evolve the design system, establish lightweight processes, and use research, data, experimentation, AI tools, and rapid prototyping to guide decisions.

The Principal Product Designer will define AI-native product design, lead design for core experiences, and partner with founders and engineering teams.

Lead company-wide product design vision, evolve the Pluma design system, and improve the connection between design intent and shipped products. Design experiences for developer and builder audiences, including CLI-native and API-first workflows, and lead human-AI and agentic product design. Partner with product and engineering leadership, guide design reviews, mentor Staff designers, raise organizational craft standards, and support hiring and calibration.

As a Principal Product Designer, you'll design user experiences, create UI designs, collaborate with teams, and advocate for user needs.

Lead product design and UX across Zuma's agentic-AI platform. Define interaction patterns between humans and autonomous agents, craft coherent multi-persona experiences, shape product strategy with founders, and scale the design function through mentorship, standards, and hands-on execution in a fast-moving startup.

As a Principal Product Designer, you'll lead research and strategy in design, ensuring high-quality user interfaces across diverse projects while mentoring other designers and collaborating closely with clients.

Lead and scale product design across multiple business units as a player-coach: set UX vision and standards, direct other designers, build and iterate products, manage executive stakeholders, and improve product development processes end-to-end.

Lead the design of innovative products and experiences for video generation, focusing on user interface and collaboration with teams.

This role involves designing engaging user experiences for web and mobile, collaborating with cross-functional teams, and maintaining design standards.

The Product Designer will lead the design process, contribute to product management, and collaborate with cross-functional teams to shape product strategy.

As a Product Designer at Metabase, you will deliver elegant design solutions, collaborate with product managers and engineers, and enhance user experiences through iterative design processes.

This is a general design position for applicants who do not fit current openings.