Top Principal Product Designer Jobs in San Francisco, CA

Lead design direction across complex, multi-team product areas for Zocdoc's marketplace and provider surfaces. Define systems-level experience architecture, evolve design systems and AI-native workflows, mentor designers, partner with product and engineering, and drive strategy-to-shipped outcomes affecting millions of patients and providers.

Lead design and implement production React/TypeScript interfaces for agentic AI products. Prototype and ship working front-end code, design interaction patterns for LLM-driven systems, run user research, build reusable component patterns, instrument usage, and collaborate with product teams to land designs into production.

Leads and develops a team of senior product designers while remaining hands-on with complex design problems. Sets design vision and craft standards, ships high-quality consumer product experiences, partners with Product, Engineering, and Marketing leaders, and translates ambiguous business needs into clear design direction. The role also owns hiring, team composition, critique practices, cross-functional representation, and design operating rhythms.

Leads and develops a team of senior product designers while remaining hands-on with complex design challenges. Sets design vision and craft standards, ships high-impact consumer product experiences, partners with Product, Engineering, and Marketing leaders, and owns hiring, team composition, critique practices, and design quality. The role requires translating ambiguous business problems into clear design direction and using AI in exploration, prototyping, communication, and creation.

Own Northbeam’s end-to-end product design across AI features, incrementality, actionable data insights, integrations, and complex data platforms. Develop UX/UI vision, conduct customer research, create flows, wireframes, prototypes, and high-fidelity designs, and partner with product, data science, engineering, and marketing teams to ship experiences. Mentor designers and communicate design decisions to customers and executives.

Leads product design vision, visual craft, interaction standards, and high-fidelity prototyping across Yahoo News consumer surfaces. Collaborates with product, engineering, research, and leadership teams to develop user-centered experiences, leverage generative AI tools, evolve design systems, validate usability, and mentor junior designers. Presents design rationale to senior stakeholders and drives consistent quality across multiple workstreams.

Lead the architectural direction, component and token systems, governance, documentation, accessibility infrastructure, and roadmap for Pluralsight’s Pando design system. Partner with engineering to align tooling and workflows, use adoption and quality metrics to guide investment, and mentor designers and engineers across the organization. The role requires enterprise-scale design systems expertise, front-end knowledge, WCAG experience, and the ability to build data-backed prioritization cases.

Lead end-to-end UX/UI design for Therabody’s global ecommerce experience, including product discovery, product pages, cart, checkout, and post-purchase flows. Define commerce design standards, analyze behavioral data, develop experimentation roadmaps, maintain the design system, collaborate with product and engineering teams, and ensure high-quality implementation. Conduct usability research, make platform-aware trade-offs, and mentor teammates while improving conversion and customer experience.

Lead product design for Yahoo Everywhere across partner surfaces including OEMs, apps, browsers, devices, and ambient screens. Own concept development, pitch work, partner implementations, design direction, brand integration, and final design decisions. Shape commercial deals, create prototypes and high-fidelity designs, establish partner playbooks, evolve design systems, and guide other designers. Collaborate with product, engineering, business development, and leadership teams to drive user and business outcomes.

Lead the long-term product experience strategy for Fetch’s Home, Search, Navigation, and Earnings surfaces. Define information architecture, navigation, interaction principles, design standards, and experimentation frameworks. Partner with Product, Engineering, Research, Analytics, and leadership to shape roadmaps, validate opportunities, improve measurable outcomes, and build customer trust. Lead hands-on design from vision through launch and iteration while mentoring designers and establishing reusable patterns, systems, and critique practices.

Hands-on Principal Product Designer translating OfferUp’s brand strategy into distinctive consumer product experiences. The role includes auditing the current experience, identifying high-value opportunities, designing and prototyping key mobile experiences in Figma, validating hypotheses through research and experimentation, creating reusable design-system patterns, partnering with Product, UX, Marketing, and Engineering, and advancing work into live experiments or implementation. Success is measured through improved comprehension, activation, trust, local engagement, retention, and adoption of reusable design principles.

Own Anaconda’s design system as a product, including tokens, components, documentation, governance, and code components. Lead migration to shadcn/ui and Storybook across two product surfaces while partnering with engineering. Establish AI-forward patterns, tooling, and workflows for agentic experiences, prototype in production code, review AI-generated output, and elevate a senior design team through influence.

Lead consumer product design for a financial technology vertical, setting vision, aligning multiple teams, and owning end-to-end execution. Design intuitive mobile experiences for financially consequential rent-payment flows, including errors and recovery states. Use research, analytics, experimentation, and prototypes to guide decisions; mentor designers; evolve the Ultraviolet design system; establish AI-assisted design practices; and partner with product, engineering, risk, and compliance teams.

Lead strategic direction and product vision for complex AI-native consumer features, set design quality and system standards, drive major design initiatives, mentor and grow design talent, and collaborate cross-functionally to bridge vision and execution.

Lead end-to-end product design for major areas of Outsmart’s student experience, translating complex problems into intuitive strategies, flows, prototypes, and polished products. Partner with Product and Engineering through launch, mentor and manage designers, lead critiques, evolve the design system, establish lightweight processes, and use research, data, experimentation, AI tools, and rapid prototyping to guide decisions.

The Principal Product Designer will define AI-native product design, lead design for core experiences, and partner with founders and engineering teams.

Lead company-wide product design vision, evolve the Pluma design system, and improve the connection between design intent and shipped products. Design experiences for developer and builder audiences, including CLI-native and API-first workflows, and lead human-AI and agentic product design. Partner with product and engineering leadership, guide design reviews, mentor Staff designers, raise organizational craft standards, and support hiring and calibration.

As a Principal Product Designer, you'll design user experiences, create UI designs, collaborate with teams, and advocate for user needs.

Lead product design and UX across Zuma's agentic-AI platform. Define interaction patterns between humans and autonomous agents, craft coherent multi-persona experiences, shape product strategy with founders, and scale the design function through mentorship, standards, and hands-on execution in a fast-moving startup.

Lead the end-to-end design vision for BetterUp's Partner Experience (Partner Hub, Performance Intelligence, analytics). Translate complex organizational data into actionable enterprise B2B UX, drive 0→1 solutions, build scalable design systems, partner with Product, Engineering, Research, and People Science, and shape company-wide AI and design strategy.

As a Principal Product Designer, you will shape design strategies for BetterUp's core products, influence cross-functional teams, mentor designers, and lead design quality efforts while integrating AI into design processes.

Lead design of top-of-funnel discovery and acquisition surfaces for Yahoo Games across desktop and mobile web. Create delightful, data-driven entry points that move users from awareness to play, prototyping in Figma and AI-assisted tools, partnering with product, engineering, marketing, and analytics, and evolving design systems to scale experiences.

Lead end-to-end traveller experience design for an AI-first travel product. Define UX strategy, design and ship web and native mobile interfaces, scale design systems and accessibility, craft AI-augmented workflows, and collaborate cross-functionally to drive product outcomes while mentoring design craft.

Seeking a Principal Product Designer to shape product strategy, conduct user research, create user-centric designs, and support B2B startups.

As a Principal Product Designer, you'll lead research and strategy in design, ensuring high-quality user interfaces across diverse projects while mentoring other designers and collaborating closely with clients.