Articles about Side

Customer success leaders share about the ups and downs of embracing automation as they rapidly scale their teams.

Anderson Chen

Updated on July 14, 2022

To successfully position upsells, companies are balancing a human touch with personalized value and choices.

Tyler Holmes

Updated on March 10, 2022

‘I am allowed to take up space’ and other lessons San Francisco tech leaders have learned from the women who inspire them.

Leaders in these industries have big plans for next year as they help spark continued tech innovation in the Bay Area and beyond.

These seven local companies are growing their teams.

The latest investment comes just three months after the company closed on a $150 million Series D. At the time, Side secured its status as a unicorn with a $1 billion valuation. Now the company’s valuation has more than doubled to $2.5 billion.

Three leaders say that a key to building an engineering culture of growth — which includes practices like formal mentorship and pair programming — requires a culture of openness and empowerment for devs. 

Side works with individual real estate agents to turn their boutique brands into large-scale businesses. The brokerage platform currently operates in California, Texas and Florida.