1092 - Marketing Strategist

We need an English-fluent Marketing Strategist, based in Latin America, available to work remotely.
We are looking for someone with exceptional communication and relationship-building skills, who embraces changes while maintaining strong attention to detail. An interested and proactive person, who's constantly learning and improving their skills.

Are you the one we are looking for?

Responsibilities:

• Develop and optimize lifecycle marketing campaigns across Email, SMS, Push Notifications, and CRM channels.
• Build and scale user-generated content (UGC) campaigns across TikTok, Instagram, YouTube Shorts, and Snapchat.
• Identify high-performing creators and influencers for amplification and co-creation partnerships.
• Manage paid acquisition campaigns across platforms such as TikTok, Meta, Google, Unity Ads, and Apple Search Ads.
• Continuously test and optimize creative hooks, messaging, targeting, and conversion funnels.
• Lead day-to-day execution of integrated marketing campaigns across organic, paid, influencer, and community channels.
• Own and maintain the marketing and launch calendar aligned with product milestones and seasonal events.
• Coordinate app store updates, feature launches, content drops, and community activations.
• Translate product updates into compelling user-facing campaigns and narratives.
• Track and analyze key growth KPIs including:
• CPI / CPA
• CAC vs. LTV
• ROAS
• Retention & churn
• Funnel conversion metrics
• Build dashboards and reporting systems using analytics and visualization tools.
• Run A/B tests across creatives, messaging, and acquisition channels.
• Deliver weekly performance insights and strategic recommendations to leadership.
• Lead the short-form content and creator pipeline.
• Coordinate content sprints around viral trends, gameplay moments, and feature releases.
• Manage Discord and community engagement initiatives.
• Drive ambassador and creator engagement programs to strengthen community retention and brand awareness.
• Work closely with Product, Creative, Growth, and Operations teams to align marketing initiatives with product development.
• Attend product/design syncs to stay informed on upcoming features and roadmap direction.
• Lead GTM meetings and coordinate execution across multiple stakeholders.
• Build scalable playbooks and marketing systems that can be handed off to junior team members as the organization grows.

Requirements:

• 5+ years of experience in Growth Marketing, Product Marketing, Performance Marketing, or Digital Marketing roles.
• Proven experience managing multi-channel growth campaigns for consumer-facing products, gaming apps, social platforms, or mobile applications.
• Strong copywriting and brand storytelling skills.
• Experience scaling UGC, influencer marketing, and creator-led campaigns.
• Hands-on experience with paid media platforms including TikTok Ads, Meta Ads, Google Ads, Apple Search Ads, or similar.
• Strong understanding of growth metrics such as CAC, LTV, ROAS, retention, and conversion funnels.
• Experience managing campaign calendars, GTM execution, and cross-functional coordination.
• Analytical mindset with experience using dashboards, reporting tools, and experimentation frameworks.
• Ability to operate in a fast-paced startup environment with strong ownership and autonomy.

It's a Plus:

• Experience in gaming, social platforms, Gen Z consumer apps, or creator economy businesses.
• Familiarity with Discord communities and viral content ecosystems.
• Experience with ASO (App Store Optimization) and mobile app growth strategies.
• Experience working with lifecycle marketing tools and CRM systems.
• Familiarity with tools such as Notion, Miro, Looker Studio, Metricool, or similar platforms.
• Experience managing influencer partnerships and creator campaigns at scale.