Account Executive | Technology Meetings & Events

Events Sales Executive | Technology Meetings & Events
Full-Time | Western US (Bay Area preferred)

POSITION OVERVIEW

ITA Group designs and delivers experiences that transform the way people connect with the brands they work for, work with, and buy from. We are seeking a senior-level Events Sales Executive to drive the sale of strategic meetings, complex events, and incentive travel within the technology sector, with a primary focus on organizations located in the Bay Area and broader West Region. This role is ideal for a consultative, enterprise-level seller who understands the pace, complexity, and innovation-driven nature of the technology industry. Successful candidates bring experience in both selling and operating user conferences, SKOs, top-performer travel, meetings, influencer activations and other events. They must be able to understand and sell sponsorship, logistics, event registration, event communications, post-program analytics, branding, production and all elements of a complex event. 

INDUSTRY & SOLUTION FOCUS

This role supports technology organizations ranging from high-growth startups to global enterprise brands, partnering with stakeholders across Marketing, Sales, Channel Programs, Customer Success, Product Marketing, Human Resources, Learning & Development, Procurement, and Executive Leadership. Successful candidates are comfortable navigating complex organizations, building executive relationships, and connecting event investments to measurable business outcomes. They understand how strategic experiences can support business objectives through programs such as:

• Global sales meetings and sales kickoffs
• Customer conferences and user groups
• Partner and channel events
• Executive briefings and advisory boards
• Product launches and roadshows
• Internal culture and employee engagement events
• Leadership meetings and incentive travel programs
• Community-building and brand experiences

ROLE RESPONSIBILITIES

• Identify, develop, and close enterprise-level meetings and events opportunities within technology organizations throughout the West Region
• Establish and grow relationships with key decision-makers across Bay Area technology companies
• Lead complex, multi-stakeholder sales cycles from prospecting through contract execution
• Conduct executive-level discovery to uncover business objectives tied to growth, engagement, innovation, learning, loyalty, and performance
• Position ITA Group as a strategic partner capable of delivering scalable, high-impact experiences that support critical business initiatives
• Collaborate with internal event strategy, creative, technology, production, and operations teams to develop tailored client solutions
• Develop compelling proposals and business cases supporting multi-program and enterprise-wide engagements
• Generate new business through strategic networking, industry involvement, referrals, social selling, and proactive outreach
• Maintain strong pipeline discipline and accurate forecasting within Salesforce
• Adopt and adapt to new technologies, platforms, and tools as required by ITA Group and/or client partners to support sales effectiveness, collaboration, reporting, and program delivery

WHAT SUCCESS LOOKS LIKE

• Consistent generation and conversion of enterprise technology opportunities
• Strong executive-level relationships across target technology organizations
• Early access to strategic initiatives before formal sourcing or RFP processes begin
• High win rates driven by insight-led, value-based selling
• Long-term client partnerships spanning multiple programs, departments, business units, or event types
• Revenue growth driven by strategic account acquisition and expansion
• Recognition within the technology event community as a trusted advisor and industry resource

REQUIRED EXPERIENCE & QUALIFICATIONS

• 5+ years of consultative, enterprise sales experience
• Proven success developing and closing net-new business opportunities
• Experience selling meetings, events, marketing services, employee engagement solutions, professional services, or related offerings
• Experience selling into technology organizations strongly preferred
• Strong understanding of technology industry buying environments and stakeholder dynamics
• Executive presence with the ability to navigate complex, matrixed organizations
• Strong "hunter" mindset with a demonstrated ability to create opportunities rather than simply respond to them
• Strong presentation and facilitation skills, including the ability to lead executive discussions and develop business cases for significant investments
• Active market presence through industry associations, conferences, thought leadership, speaking engagements, panel discussions, networking groups, and social selling
• Ability to travel throughout the West Region as needed, with particular emphasis on the Bay Area market
• Proven ability to embrace evolving technology, including client- and company-required platforms, to support collaboration, reporting, sales effectiveness, and program delivery

WHAT SETS TOP PERFORMERS APART

• Deep network within the technology industry
• Ability to engage buyers around business challenges rather than event logistics
• Comfort selling complex, customized solutions with multiple stakeholders
• Strong business acumen and understanding of revenue growth, customer engagement, employee experience, and channel performance
• Proven ability to build credibility with senior executives and influence strategic decision-making
• Curiosity, resilience, and a proactive approach to generating demand in highly competitive markets