Associate Director, Creative Production & Development, Travel + Leisure

Job Title

Job Description

About The Position | Major goals and objectives and location requirements

As Associate Director, Creative Production & Development, you focus on shaping and producing original video for Travel + Leisure and other People Inc. brands’ YouTube channels. The role blends creative direction with hands-on production. You develop and pitch platform-native concepts, direct talent and crews, and guide edits through final delivery. You own the full creative lifecycle for assigned series and one-offs, making sure every video feels fresh, reflects the brand’s voice, and supports measurable YouTube growth.

You operate as a senior creative lead within the Lifestyle team, dedicated to delivering standout  video across formats featuring both well-known and emerging talent. The job calls for a scrappy, resourceful operator who can shift between high-level strategy and on-set problem-solving. You thrive in constrained environments, consistently doing more with less by finding inventive solutions that deliver high-quality work without sacrificing speed or standards. You’re the creative engine for your productions and a key voice in shaping how brands show up on YouTube.

Hybrid 3x a week- (New York City or Los Angeles) 

In-office Expectations: This position is hybrid in-office, with the ability to work remotely for up to 2 days per week.

About The Positions Contributions:

• Creative Development: Lead creative ideation, developing and pitching original concepts for new series and tentpole videos that are tailored to platform best practices and strategic brand goals.

• Production & Directing: Direct multi-camera video shoots, managing both celebrity and non-celebrity talent to execute the creative vision and capture compelling content. Collaborate with other producers and directors to ensure all Travel + Leisure YouTube content meets brand, quality, and creative standards.

• Project Ownership: Manage the entire project scope, timeline, and budget in close partnership with the Production & Post Operations team to ensure projects are delivered on time and on budget.

• Post-Production Guidance: Lead the post-production process for your projects, providing clear, constructive creative feedback to editors to guide storytelling, pacing, and style from first cut to final delivery.

• Stakeholder Partnership: Serve as the primary point of contact and creative partner for brand stakeholders on your assigned projects, effectively communicating the creative vision and managing feedback.

The Role’s Minimum Qualifications and Job Requirements:

• Exceptional collaborator with a growth mindset—open to feedback, generous with insights, and energized by the exchange of ideas that strengthens creative work and team outcomes.

• A strong creative sensibility and a clear point of view on what makes food storytelling work on YouTube.

• 6–8 years of experience developing, directing, and producing video, ideally within food, lifestyle, and documentary formats.

• A confident director who can lead talent, manage crews, and make smart decisions quickly, whether on location or in-studio.

• Sharp editorial instincts with a deep understanding of pacing, story structure, and visual clarity for digital audiences.

• Strong written and verbal communication skills, with the ability to clearly explain creative thinking and give constructive feedback.

• Proven ability to manage multiple projects at once while staying organized and detail-oriented.

• Solid grasp of YouTube best practices, audience behavior, and performance indicators that shape creative choices.

• Comfortable navigating shifting priorities and solving real-time production or post issues without losing momentum.

• Experience managing budgets, schedules, and creative workflows in partnership with production and post teams.

• Proficient in Adobe Premiere with enough post knowledge to guide editors effectively.

% Travel Required (Approximate): 10%

It is the policy of People Inc. to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing [email protected].

The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: https://www.e-verify.gov/employees

Pay Range

The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of People Inc's total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives. In addition, People Inc. provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with People Inc. and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.