Associate Director, Paid Media

Responsibilities

Media Strategy and Planning

Translate client objectives and audience insights into integrated media strategies, channel plans, budgets, forecasts, and learning agendas.

Develop plans across programmatic, endemic, EHR, point-of-care, paid social, paid search, video, audio, and emerging channels.

Build strategies that reach healthcare professionals, patients, caregivers, office staff, access stakeholders, and the broader care team.

Create clear recommendations that explain what P10 proposes, why it matters, and how the investment supports client objectives.

Partner with Client Services, strategy, creative, technology, and analytics to integrate media into broader client planning.

Activation and Optimization

Plan, build, launch, buy, optimize, and troubleshoot campaigns across DSPs and other paid media platforms.

Manage budgets, pacing, audience quality, frequency, inventory, creative performance, conversions, and other relevant indicators.

Lead optimization decisions across audiences, channels, partners, bids, budgets, placements, and creative.

Establish quality-control standards for campaign setup, tracking, launch, optimization, reporting, and billing.

Ensure campaigns meet platform, privacy, client, and regulated healthcare advertising requirements.

Translate results into clear recommendations that explain what happened, why it matters, and what should happen next.

Apply campaign findings to future audience, channel, creative, and investment decisions.

Client Growth and Capability Building

Serve as a trusted media advisor and present strategies, investment recommendations, performance findings, and future opportunities to clients.

Identify opportunities to expand media engagements within existing client relationships.

Lead or contribute media strategy to pitches, proposals, scopes, and capabilities presentations.

Help evolve P10’s DSP and broader healthcare media capabilities.

Evaluate programmatic, endemic, EHR, point-of-care, and emerging media partners.

Design pilots and turn successful approaches into repeatable P10 offerings.

Build scalable processes, tools, benchmarks, partner scorecards, and ways of working.

Mentor and provide strategic and technical guidance to team members as the practice grows.

Requirements

Healthcare, pharmaceutical, biotechnology, or medical technology agency experience.

Recent experience building, launching, optimizing, and troubleshooting campaigns within DSPs and other paid media platforms.

Strong understanding of programmatic media, audience activation, inventory, bidding, optimization, brand safety, and frequency management.

Experience developing integrated media plans, budgets, forecasts, and client recommendations.

Working knowledge of paid social, paid search, video, audio, and other digital channels.

Ability to move comfortably between strategic client conversations and detailed platform execution.

Experience managing budgets, building client relationships, and contributing to business growth.

Strong communication, presentation, organization, and problem-solving skills.