Associate Manager, Social Commerce North America – Fenty

ABOUT KENDO       

Kendo Holdings, Inc. is a San Francisco-based beauty brand developer and wholesaler owned by LVMH Moët Hennessy - Louis Vuitton, the world’s largest luxury group. A play on the words “can do”, Kendo has become the hub of creativity and next generation beauty product development for global Sephora channels and selective retailers outside of Sephora.

Through original development, collaborations and acquisitions the Kendo stable of brands will always be creative, inspiring and innovative. A dynamic engine of speed, expertise and market-savvy, the Kendo team continues to redefine the beauty industry through great product, great storytelling, great retail and direct-to-consumer partnerships. This shows up in everything we do and in what we stand for:

• “Can Do” Spirit: We work together to make our wildest dreams a reality: As entrepreneurs, we embrace optimism and find creative ways to reach our goals
• Advocacy, Diversity, and Inclusion: We recognize and celebrate the full spectrum of personal identities. We create safe spaces so everyone’s voice is heard. We listen with humility and act with courage.
• Storytelling: We tell authentic stories like no, one else. It’s our key to inspire trust and build relationships, rallying, our people, partners, and consumers around our brands.
• Resilience: We embrace challenges as opportunities. Change is ever- constant, and agility is our strength.
• Product Excellence: We put the consumers first: We constantly raise the bar to create products of the highest quality that everyone just has to have.

The salary range for this position is $81,900 - $102,400 per year. Offered salary is dependent upon experience and San Francisco location. This is a hybrid role based in our downtown San Francisco office – Tues through Thursday in-office, with Monday and Friday remote.

Kendo Total Rewards offerings also include an annual bonus and a comprehensive benefits package including: medical, dental and vision insurance, flex paid time off program, parental leave, employee discount/perks, a retirement plan with employer contributions, Summer Fridays, opportunity to work from anywhere for two weeks during the calendar year and December wellness/shutdown week for applicable positions.

The Kendo house of brands currently includes: Fenty Beauty, Fenty Skin, Fenty Eau de Parfum, Fenty Hair, Ole Henriksen, Lip Lab.

SUMMARY

The Associate Manager, Social Commerce (Affiliate Programs) supports the recruitment, engagement, and enablement of creators within the brand’s TikTok Shop affiliate program, with the goal of driving consistent, scalable sales performance through authentic advocacy and compelling product storytelling. This role is designed for a candidate who combines a passion for artistry, product curation, and social commerce with strong relationship management and community-building skills. The Associate Manager will cultivate creator relationships, manage ongoing affiliate engagement, and partner cross-functionally to ensure curated bundles, sets, and visual storytelling inspire conversion and brand affinity.

RESPONSIBILITIES

AFFILIATE RECRUITMENT & ONBOARDING

• Identify and recruit new creators with proven potential to drive affiliate performance across TikTok Shop, ShopMy, and all creator affiliate programming.
• Partner with the Influencer and Ecomm teams to evaluate creator fit based on engagement, conversion trends, and alignment to brand values.
• Manage onboarding, orientation, product/gifting, and education for new affiliates to ensure seamless integration into the program.
• Support coordination of creator outreach campaigns, communications, events, engagement, and recruitment incentives.
• Lead ShopMy gifting campaigns including creator outreach campaigns, communications, recruitment incentives, and inventory management.

CREATOR ENGAGEMENT & RETENTION

• Develop and maintain relationships with active affiliates to increase engagement, motivation, and productivity.
• Support the execution of creator incentive programs, challenges, webinars, and exclusive product access that drive ongoing participation.
• Act as the liaison between the brand and affiliate community, collecting feedback and insights to refine approach and enhance creator experience.
• Partner with manager to identify top-performing affiliates and create recognition or tiering models that reward results.

PREFORMANCE TRACKING & INSIGHTS

• Track key KPIs and provide regular performance summaries with actionable insights on creator engagement and content trends.
• Analyze ROI of affiliate initiatives and refine recruitment and retention strategies accordingly.

REQUIREMENTS

• 3+ years of experience in social commerce, influencer marketing, affiliate marketing, or e-commerce.
• Experience working with creators, affiliates, and/or influencer programs, ideally in beauty or consumer brands.
• Strong knowledge of Influencer Marketing and/or the creator affiliate landscape.
• Proven ability to recruit, onboard, and manage creator relationships.
• Experience tracking KPIs, analyzing performance, and translating insights into action.
• Excellent communication, organization, and project management skills.
• Proficiency in Excel/Google Sheets and performance reporting.
• Passion for beauty, product storytelling, and emerging social commerce trends.