Associate Social Media Manager

The Associate Social Media Manager leads the day-to-day management and execution of Chosen Foods’ social media strategy while collaborating on the overarching communication priorities and driving consumer demand through social media tools. This role is perfect for a strategic thinker who lives and breathes social, understands what drives engagement, and knows how to turn business objectives into impactful, brand-right content. You’ll own the full social plan, from strategy and content calendars to execution and performance, ensuring that Chosen Foods consistently delivers timely, creative, and culturally relevant content that connects with consumers and drives results. This is a hybrid role based in San Diego, with an expectation of three days per week in the office.

RESPONSIBILITIES

• Develop and manage the overarching social media strategy and content calendar across platforms like Instagram, TikTok, Pinterest, and emerging channels.
• Lead concepting and production of social-first content (video, photo, copy), collaborating with internal teams, agencies, and creators.
• Monitor cultural trends, creator communities, and internet moments to translate insights into timely brand campaigns and posts.
• Manage day-to-day community management, ensuring brand-right engagement in DMs, comments, and partnerships.
• Own weekly, monthly and quarterly social performance reporting, providing insights and recommendations to marketing leadership to optimize engagement, reach, and content performance.
• Collaborate cross-functionally with Brand, Creative, Innovation, and eComm teams to amplify campaigns and drive cohesive brand storytelling.
• Manage and contribute to the evolution of the Chosen Foods brand voice across all social platforms, balancing consistency with creativity.
• Stay ahead of platform updates, algorithm shifts, and best practices to continually elevate the brand’s presence.
• Manage day-to-day relationships with UGC creators, and external partners, including developing briefs, providing feedback, managing timelines, and ensuring deliverables meet brand standards.
• Use organization, collaboration, and adaptability skills to manage multiple priorities while responding quickly to evolving platform algorithms, trends, and consumer behaviors.

PROFESSIONAL QUALIFICATIONS

• 4+ years of professional experience managing social media for a brand, agency, or publisher.
• Deep knowledge of TikTok, Instagram, Pinterest, and other emerging platforms, with proven success in growing engagement and community.
• Experience independently managing social calendars, campaigns, and projects from concept through execution.
• Experience managing agency, creator, and cross-functional relationships, including briefs, feedback, timelines, and deliverables.
• Experience taking specific business objectives and creating social plans to help meet those objectives.
• Strong strategic thinking paired with hands-on creative execution skills (copywriting, short-form video, visual direction).
• Comfortable directing shoots (and being in them!) and working with creators to produce high-quality, platform-native content.
• Experience filming UGC style content is a plus
• Proficiency with social creation/editing tools (e.g., CapCut, Canva, Adobe Suite) and social management/analytics tools.
• Excellent communication skills, with the ability to be playful, witty, and clear in captions and replies.
• Highly organized, collaborative, and able to independently manage multiple projects and priorities in a fast-paced, trend-driven environment.
• A finger on the pulse of internet culture, with an instinct for translating cultural moments into brand-right opportunities.
• Passion for social media, pop culture, and storytelling through content
• Experience with boosting or promoting content (paid social amplification) is a plus

PHYSICAL REQUIREMENTS 

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this Job, the employee is regularly required to sit; use hands to handle or feel and talk or hear. The employee is frequently required to reach with hands and arms. The employee is occasionally required to stand; walk and stoop, kneel, crouch, or crawl. The employee must be able to lift and/or move up to 15 pounds and occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.

WORK ENVIRONMENT

Work is performed inside a temperature-controlled office building with an open floor plan. This job operates in a professional office environment with a business casual dress code. This role will routinely utilize standard office equipment such as computers, phones, photocopiers, filing cabinets, and other office machines. Must be able to work in a fast-paced environment.

DISCLAIMER 

This job description indicates in general terms the type and level of work performed as well as the typical responsibilities of employees in this classification and it may be changed by management at any time. Other duties may also apply. Nothing in this job description changes the at-will employment relationship existing between the Company and its employees. 

DEDICATION TO DEI&B

We’re an equal opportunity employer to all, regardless of age, ancestry, color, disability (mental and physical), exercising the right to family care and medical leave, gender, gender expression, gender identity, genetic information, marital status, medical condition, race, religious creed, sex (includes pregnancy, childbirth, breastfeeding, and related medical conditions), and sexual orientation military or veteran status, national origin, political affiliation. Chosen Foods is an employer that values a diverse and inclusive environment that is representative of individuals of all backgrounds, experiences, and lifestyles, allowing all employees to feel comfortable being their true, authentic selves in a space that enables productivity and meaningful work.