Associate Social Media Manager

As humans, there are few things more exciting than meeting someone new. At Tinder, we’re inspired by the challenge of keeping the magic of human connection alive. With tens of millions of users, hundreds of millions of downloads, 2+ billion swipes per day, 20+ million matches per day, and a presence in 190+ countries, our reach is expansive—and rapidly growing. 

We work together to solve complex problems. Behind the simplicity of every match, we think deeply about human relationships, behavioral science, network economics, AI and ML, online and real-world safety, cultural nuances, loneliness, love, sex, and more.

• Take the Lead: We don't ghost our work or each other. Just as users don't leave their matches hanging, we don't let each other down.
• Move Fast: We have a bias for action and urgency. Something that could be done tomorrow would be better if done today.
• Better Together: We keep connection at the heart of dating and at the heart of how we work. Just as our users are better when they connect with others, so are we when we collaborate.
• Real Talk: We say the hard thing the human way. Just as we ask our users to behave with kindness and candor in our community, we expect Team Tinder to do the same.
• Safety First: We act with integrity, transparency, and consistency so people feel safe—whether they're swiping, matching, or working alongside us.
• Spark Fun: We have fun to unlock creativity, fuel innovation, and help us build better experiences for daters.

In This Role, You Will:

Support and create strategic content execution and social media campaigns

Build and manage day-to-day posting calendars

Create and optimize social-first content for TikTok, Instagram and emerging platforms, including supporting with hands-on graphic design and video editing

Support social campaign development, including research, briefs, and creative strategy 

Move a post from a raw idea to a published asset — including copywriting, asset creation, approvals, and scheduling

Write engaging captions, Threads, and tweets

Schedule, tag, and publish posts for content optimization and reporting

Own community management

Reply to comments and direct messages in the brand's voice

Monitor brand mentions and sentiment across platforms

Foster fan relationships and surface earned moments

Source and manage UGC opportunities across platforms

Escalate sensitive comments, DMs, or sentiment shifts according to team guidelines

Surface insights from comments, DMs, and cultural shifts

Help the broader team understand what's actually resonating (or not)

Track performance for insights-to-action

Pull analytics reports across platforms

Track engagement, reach, and follower growth

Apply insights to action — feed learnings back into the content daily

Trend watching

Spot internet culture shifts, viral trends and formats, emerging platforms, and competitor moves

Surface potential risks, controversies, and emerging narratives taking place on internet communities 

Identify up-and-coming creators and talent for owned social campaigns

Skills Required:

2–4 years of hands-on social media marketing experience

Strong understanding of scheduling and listening software (i.e. Dash Social)

Ability to concept, shoot, design, edit, and publish thumb-stopping social content; video editing and graphic design experience required. 

Comfortable behind or in-front-of the camera

Experience creating and executing content calendars

Deep understanding of social-first storytelling, internet culture, platform trends, and short-form video content. Fluent in TikTok, Instagram, and YouTube, including formats, trends, and what actually performs with Gen Z women

Internet, culture, and Gen-Z fluent - knows the biggest trends, tv shows, creators, and cultural moments before they go viral

Strong writer with a sense of humor. Experience writing engaging captions and comments; fluent in Gen Z, internet, entertainment, and pop culture across the different social platforms

Proficient in graphic design and video editing software like CapCut, Figma, Canva, and Adobe Creative Suite (Premiere, Photoshop)

Strong communication, organizational, and creative judgment skills, with a high-ownership, hands-on approach

Comfort partnering cross-functionally with Design, PR, and Paid Media teams

Comfort with trackers and spreadsheets (Google Sheets) for managing multiple campaigns in parallel

Able to prioritize and move fast when timelines shift or something breaks last-minute

Flexibility for occasional evenings, weekends, and local travel for events and shoots